THE WHAT? The EcoBeautyScore Association has officially launched EcoBeautyScore, the first industry-wide, science-based environmental scoring system for cosmetics and personal care products. Leading brands including L’Oréal Paris, Neutrogena, Nivea Q10, and Eucerin have begun publishing EcoBeautyScore ratings in select European markets, offering consumers transparent insight into the environmental impact of products across their full lifecycle.
THE DETAILS Developed over three years by a not-for-profit consortium of more than 70 global manufacturers and trade associations, EcoBeautyScore is aligned with the EU’s Product Environmental Footprint (PEF) methodology and evaluates products across 16 environmental impact categories—from carbon emissions and water usage to land use and resource depletion.
The scoring system uses a simple A-to-E label, designed to distill complex environmental data into a consumer-friendly format. Its methodology has been reviewed by external experts, with participating brands subject to regular independent third-party audits. EcoBeautyScore is currently live for four product categories—shampoo, conditioner, body wash, and face care—with more to follow.
Research underpinning the launch shows that over two-thirds of consumers across key markets such as China, the US, France, and Brazil say the label builds trust, and the majority intend to consider the EcoBeautyScore when making purchase decisions.
The platform is now open to all manufacturers, with free trials and onboarding support available, and will gradually expand to cover the full cosmetics and personal care category on a global scale.
THE WHY? Consumer demand for transparency and eco-conscious choices in beauty is growing, yet nearly half of European consumers remain sceptical of brands’ sustainability claims. EcoBeautyScore offers a long-awaited solution—an independently verified, industry-backed system that empowers brands to credibly communicate their environmental impact and improve product design.
For brands, the platform not only builds consumer trust but also provides actionable data on environmental “hotspots,” facilitating more sustainable product development. For consumers, it delivers a clear and simple label to make more informed choices—bridging the gap between marketing claims and scientific reality.
As Europe’s beauty market is projected to surpass US$150 billion in 2025, EcoBeautyScore is poised to become a defining standard in the sector’s transition toward greater accountability and sustainability.
Source: EcoBeautyScore