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Sustainable Fashion

The Future of Man-Made Fabrics –

by Lina Clémence July 28, 2025
written by Lina Clémence


By Jackie Warehime & Kasi Martin

By the time I finished my four-hour road trip last weekend, I’d accumulated two plastic bottles, a gas station snack wrapper, and a plastic veggie bag. I hadn’t planned ahead for the drive and was disappointed in my plastic output (and the general sentiment that this burden falls entirely on the consumer).

Plastic, today, is unavoidable. Even in fashion, fossil-fuel-based synthetics like polyester and acrylic have become staples because they’re cheap and versatile. In fact, 60% of global fiber production today comes from these virgin synthetics, meaning non-recycled, petroleum-based materials. ICYMI: Yes, we’re literally wearing plastic.

We’ve written about the issues with wearing plastic widely. (Check those out here and here). But for the TL:DR, plastic clothing pollutes the environment, perpetuates our dependence on fossil fuels, and poses a substantiated health risk to both the wearer and the producer. A single laundry load of polyester clothes sheds between 640,000 and 1.5 million plastic microfibers per wash, and can take up to 200 years to decompose when it ends up in landfills. Continuing to use virgin synthetics will create an unsustainable future, one none of us wants to live in. Not to mention the extra sweat in these extra hot times. 

There are currently two “solutions” on the market to solve for our petulent plastics problem: one you’ve likely heard of—recycled synthetics that turn plastic waste into new fabric, and a newer alternative—bio-synthetics grown from plants. Here we’ll assess if these solutions are as great as they seem, and if either could build a genuinely sustainable future.

The Recycled Synthetics Approach

Some brands turn bottles into bottoms, and more…

You can find one potential solution in my closet: a pair of Rothy’s flats, made from recycled plastic bottles. It seems like a win-win—bottles that would go to waste get reused, and the virgin synthetics that would have been required are avoided.

The Promise: Transform existing plastic waste into new fabric. Your water bottles become workout leggings and fishing nets become swimwear. It’s circular, it’s clever, and it tackles two problems at once.

The Reality Check: 

While some brands commit to using meaningful percentages of recycled content, many others don’t. Clothing labels with vague references to “recycled materials” can be misleading—companies can slap on a sustainability halo while using less than 10% recycled fiber. Even when garments are truly made from recycled synthetics, they still, shed microplastics, don’t biodegrade, and pose health concerns when worn close to the skin. In fact, some researchers question whether rPET may carry more harmful chemical residues due to its previous life as food-grade plastic, though the science here is still early and underfunded.

And let’s be crystal clear about the biggest issue: recycled polyester (or “rPET”) is more of a quick fix than a long-term solution. Most rPET comes from plastic bottles, which can typically only be recycled into fabric once before degrading in quality. That means it’s not truly circular—it just delays the inevitable trip to landfill and still perpetuates more fossil fuel usage. 

Recycled polyester buys us time, but doesn’t solve the fundamental plastics problem. 

Until the industry makes breakthroughs in safe, scalable alternatives—like bio-based synthetics or molecular and chemical recycling—your best move is to reduce synthetics overall. Look for pieces with less than 10% polyester content, especially in clothes worn close to skin or during workouts. When you do buy synthetics (we get it, the stretch is necessary sometimes), opt for high-quality, recycled versions from transparent brands. And look for chemical certifications like OEKO-TEX on product tags and descritipons. You can also wash your synthetic garments in a microfiber-catching bag or filter to reduce microplastic pollution.

The Bio-Synthetics Revolution

It’s critical to know the difference between chemical-intensive semi-synthetics like Bamboo and better alternatives like Tencel

Another option is to make synthetics without fossil fuels and instead create man-made materials from natural sources. Going this route means turning plant-based materials into into fabrics that mimic synthetics. 

The Promise: Use renewable plant materials as the base for synthetic-like performance. Get the stretch, durability, and (hopefully) affordability of synthetics without the fossil fuel dependency.

The Reality Check:
Many “first wave” bio-synthetics or rely on harsh chemical processing (this is why they’re called “semi-synthetics” in the industry). Take viscose rayon: it’s made from wood pulp, but the transformation requires carbon disulfide, a toxic solvent linked to health issues and environmental damage. The same goes for “bamboo” rayon, which often sounds eco-friendly but is chemically identical to viscose—processed with the same intensive solvents that undercut bamboo’s sustainability cred. (We like to call brands out when we see this!). Even ramie, a bast fiber from the nettle plant that’s naturally strong and biodegradable, is frequently blended with synthetics to improve softness or performance, which complicates recyclability and end-of-life impact.

The exception in first wave bio-synthetics? TENCEL™ lyocell, made by Lenzing. It’s also derived from wood pulp, but the key difference is its closed-loop process: over 99% of the non-toxic solvent used is recovered and reused, drastically reducing emissions and water pollution. It’s one of the few commercially available options that balances performance, comfort, and real-world applicability. While it’s starting to gain mass marketpickup, it’s a softer fabric that’t more often used in everyday apparel and not as suited for athletic or techinical apparel..

Note: If you do choose TENCEL, look for FSC-certifiications or standards around forest management. Even with better tech, wood-pulp sourcing can still drive deforestation if it’s not coming from responsibly managed forests.

What a Sustainable Synthetic Future Actually Looks Like

Imagine we’ve solved this puzzle. We no longer wear virgin, petroleum-based synthetics, and we’ve addressed the limitations of today’s alternatives. What does that future look like?

For Recycled Synthetics: The system would grow increasingly less reliant on virgin fossil fuels as inputs until they became obsolte. Advanced recycling technologies would handle textile-to-textile recycling more effectively. And brands would design products with circularity in mind from the outset. Check out Cradle-to-Cradle if you want a true vision for that future. Eventually, we’d transition to “second-wave” bio-based recycled materials rather than fossil-fuel-based ones.

For Bio-Synthetics: This “second-wave” of bio-synthetics would use plants that don’t contribute to monoculture and processing that skips harsh chemicals, allowing the final product to biodegrade naturally. The materials would perform like traditional synthetics (without the crunch factor of cotton), but would return to the earth to nurish the soil when their useful life ends.

How Close Are We Today?

Companies like Amercycle are pioneering new methods of synthetic recycling using molecular science

Closer than you might think, but not close enough to solve the problem overnight.

Recycled Synthetics

Today, less than 1% of synthetic textiles globally are produced from recycled materials. While progress is slow, a few companies are advancing chemical and molecular recycling — processes that break synthetics down to their raw building blocks and rebuild them into new fibers, without the quality loss of mechanical recycling.

  • Ambercycle is developing circular polyester using molecular regeneration. Their process transforms old polyester garments into new yarn with virgin-like quality.
  • Carbios, a French biotech firm, uses enzymatic recycling to break down PET (from bottles and clothing) into base molecules for endless reuse. Collaborators include Patagonia and Puma.
  • Debrand partners with Eastman Chemical, a pioneer in carbon renewal technology. Eastman turns apparel waste into Naia™ Renew, a fiber made from recycled and FSC-certified wood pulp. In a 2024 pilot, Debrand diverted 5,000 pounds of apparel waste to Eastman’s closed-loop process—marking real momentum toward circularity.
Bio‑Synthetics

Sugarcup is coming for the synthetic elastane in your next bra…

The second-wave of plant-based and biotech materials are leaving the lab and entering the market, offering performance without the petroleum. Some mimic synthetics like polyester or spandex, others aim to outperform them altogether—with lower impact and better end-of-life options. Here are a few standouts: : 

  • Kintra Fibers: A corn-based polymer that mimics polyester’s stretch and strength but biodegrades naturally. It’s already being piloted by Pangaia.
  • BananaTex: Made from the Abacá banana plant, this fabric is biodegradable, naturally water-resistant, and grown in reforestation-friendly systems.
  • BioPuff by Saltyco: A plant-based fill for outerwear that rivals down or polyester—lightweight, warm, and biodegradable.
  • Spiber: A Japanese startup developing Brewed Protein™ fibers inspired by spider silk. Still emerging, but with major fashion partnerships already underway.
  • Creora® bio-based elastane (Hyosung): A sugarcane-based spandex alternative that reduces reliance on fossil fuels. It’s not biodegradable, but it’s a lower-impact choice for stretch in activewear.
  • Sugarcane-based EVA foam by Sugarcup™: Used in bra cups and swimwear padding, this foam replaces petroleum-based PU with a sugarcane ethanol blend—70% lower carbon impact, recyclable, and safer next to skin.

Natural Fibers That Punch Above Their Weight

They’re not new, but they’re powerful. With the right processing, Merino wool and hemp can match synthetic performance—minus the plastic.

  • Merino wool: When spun ultra-fine (typically 17–19 microns) and knit for stretch, Merino becomes a technical powerhouse—naturally odor-resistant, moisture-wicking, breathable, and thermoregulating. With proper construction, it rivals synthetics for activewear, travel, and base layers—without the plastic or the stink.
  • Hemp: One of the most sustainable crops around — it grows quickly, requires little water, and naturally resists pests. When blended thoughtfully or softened with enzymes, hemp offers durability and breathability that can replace poly-heavy basics, especially in warmer climates. Kasi has written about the processing developments in this space widely (here and here).

Note: Both fibers are often blended with a small amount of elastane (a plastic-based fiber) to improve stretch and shape retention—so check labels and aim for blends with 5% or less to keep synthetics to a minimum.

What You Can Do Today

While the industry works on better materials, we can make smarter choices that nudge things in the right direction—and avoid the worst offenders.

  • Skip Virgin Synthetics: When alternatives exist, opt for natural fibers or certified recycled options instead of buying fossil-fuel-based synthetics.
  • Read Labels Carefully: When option for synthetics, check for specific percentages of recycled content, not vague claims. Look for chemcal-free certification like OEKO-TEX in synthetics and semi-synthetics and FSC-Cerfified when buying wood-based fibers like Tencel. Whenever you can, prioritize brands using innovative bio-based or circular materials, and those that have transparent, ethical supply chains.
  • Support the Right Brands: Swimwear and activewear often rely on synthetics—but not all are created equal. Check out our guides to better workout and winter wear to find brands investing in low-impact materials and better labor standards or browse the full shopping guide and refine for more.
  • Buy Less, Care More: Take care of what you already own. Wash less, air dry, and use microfiber filters or bags to reduce shedding. The longer your clothes last, the less new plastic gets made.

The Bigger Picture

The future of synthetics isn’t about choosing between recycled bottles and banana plants. It’s about building systems that work—materials that perform without locking us into cycles of pollution, oil dependency, and waste.

Yes, the plastic from my old road trip water bottle will stick around for centuries. But the next generation of synthetics? They’ll be designed to go back to the earth as naturally as they came from it.

And that’s a future we should be designing for—not just wearing.


Jackie Warehime is a New York-based designer and sustainability advocate with a background in product design. She writes about sustainable design on Substack to explore and expand the ethical and sustainable approaches to crafting our world.




July 28, 2025 0 comments
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Women's Fashion

Facing the future & what to wear now

by Lina Clémence June 12, 2025
written by Lina Clémence


Facing the future

I didn’t expect my birthday post about talking to your 80 year-old self to create quite such a reaction. I’ve had so many conversations with people about it since, both in real life and online. One of the things that surprised me most was people telling me what a viscerally emotional reaction they experienced when they tried to reside in their 80 year-old self. Quite a few said that they couldn’t face the photo-ageing task and yet when I asked why, I found they struggled to get to the bottom of it. In the end though it seems to be about fears that fall into two spheres.

One is the reality of seeing that your still vibrant mind will be residing in an old face and an old body, it’s about the physicality of it. The other is that seeing your older self forces an acknowledgement of reaching what will be the final lifestage, knowing that the closing down of your life is imminent – and by that I don’t mean death (although that’s inevitable), I mean the acceptance of the fact that you’ve probably done the most extraordinary things that you’re likely to do, from this point life will be more everyday.

And the thing is that although it feels uncomfortable to confront both of these realities, that’s exactly why it’s worth doing the exercise now while we’re still in midlife. If we can start coming to terms with ageing now, we’ll move through the years ahead with more ease and confidence. If we can become familiar with our ageing face ahead of time then we’ll avoid that cycle of looking in the mirror and feeling disappointed, it will be a more positive feeling of ‘ah hello, there you are, I knew you were coming’.

So let’s imagine you’re looking at your older face, I don’t think it’s going to be instantly easy for anyone. I tested quite a few different photos in the app and it was easy to see how when I was carrying more weight for example or I was tired, I looked more jaded than the photo I added to the post when I was feeling fit and healthy after Colombia so it’s worth spending time on finding a photo of yourself that you like. The upside of seeing less positive aspects of my 80 year-old self was that it was a bit of an ageing crystal ball and it gave me the impetus I needed to sign up for another year on my gym programme and continue focusing on nutrition. If you don’t like what you see beyond the wrinkles (there isn’t an easy way to avoid those), it’s worth asking yourself a few questions. What does it tell you about the way you’re ageing physically? Does it say that you need to start living more healthily now? Is it as simple as needing to wear SPF every day? Is now the time when you really need to start a steady exercise regime? Do you need to think harder about what you eat and drink? One of my friends told me that she’d decided it was time to think about cutting her long hair and finding a shorter style that suits her, it had been on her mind for a while but the 80-year old photo focused her because she felt her long hair wasn’t going to age well.

We have to accept that our faces are going to age, that we’re never again going to look as young as we do today. If you’re someone who’s always had great physical beauty then it must be so much harder but it’s a better option than the alternative which is, of course, not living to that age and missing out on all of the great times that lie between now and then. I don’t know whether it makes it easier or harder that I have my photo taken so often but it means I’m very in touch with the fact that I’m ageing. I think I’ve already said that over the last twelve months I’ve noticed my skin and body ageing faster than I ever have before. I look at my face now and see a slightly crumpled paper bag version, not the smooth one that it was until very recently. I read an interview with the journalist Christa D’Souza this week where she said that the ages between 59 and 64 were when she felt she transitioned from youthful-looking midlifer to older woman. It’s going to happen to us all.

Of course there are some choices. I find myself lingering wistfully over articles about things like blephoroplasty eye lifts until I see the starting from £6,500 price tag and think about the adventures that amount of money could buy instead. And if you start down that path I wonder where you’d stop. If you had your eyes lifted would you then notice your jowls more… or your neck… and there’s nothing you can do about your hands. The thing is that even though you might look younger, you’d still be the same you inside at the end of it.

I’ve had a telling lesson that small tweaks to physical appearance don’t make the enormous difference you imagine they will recently. Ever since I lost a lot of weight back in 2013 and reached the point where I couldn’t bear to live on a diet any longer, I’ve harboured a nagging conviction around how different I’d feel if I’d just pushed myself to go half a stone lighter. And then when we got back from the intensive salsa course in Colombia in February, I found I had. And have I turned into the new and improved woman that I always thought the half a stone down would bring? Not at all, I don’t feel any different – other than knowing it’s better for my BMI my life hasn’t changed one bit… and my favourite Me+Em jeans don’t flipping well fit anywhere near as well as they did!

We’re all ageing every day and I think it’s worth facing up to it purely so that you can come to terms with it kindly. Imagine being that 80 year-old woman looking back at herself and realising too late how much of her life she’d tainted by not accepting how she looked. However vibrant and confident she is at 80, she’s going to feel exasperated. And I bet if you gave her the chance to look exactly as she does right now in 2025 she’d jump at the chance. There’s a balance to be found between controlling what we can by making the very best of what we have and accepting what we can’t change by coming to terms with who we are. So many of us tarnish our lives by wishing that we looked different to the way we do. As we start to age more visibly it’s time to let that go, to finally be ‘bien dans nos peaux.’

Once again let’s accept that we’re all going to be old… if we’re lucky. When you chat to her that 80 year-old woman is going to remind you that the time you have between now and then is finite so it’s better to spend it strategically than let it seep away. As always, strategy involves breaking things down into workable chunks. It was when I sat down with my pension adviser last year that I was really forced to think about it because he asked me, ‘how much money are you going to need in retirement?’ I should probably have been able to have answer him without too much trouble but the thing is that having worked for myself since 2001 I’ve never had a fixed income so I didn’t have the first idea. He then suggested we work it out according to how I was planning to spend my time – how much travelling I’d be doing, how often I’d want a new car, how many times a week I’d want to go out for coffee… and my mind was blown. I just haven’t thought ahead like that yet, he may as well have asked me how many times I’m planning to pop to the moon.

However, the useful thing that I’ve kept in mind from that meeting was that he pulled out charts and graphs (I’m a sucker for models and statistics) and explained the U shaped curve. That is that you need more money in the early days of drawing your pension (for fun mostly – and overdue house repairs) but also at the end, for care. He explained that it’s tri-phasic, divided between what he called the ‘active, passive and supported’ years which all sounded very depressing. But then a little while ago in the comments our much loved Mary Katherine rebranded them as our ‘go-go, slow-go and no-go’ years which feels so much better.

So, let’s imagine that we’re sitting with our 80 year-old picture in front of us. She’ll probably be crossing the bridge to the no-go years so we need to make sure that she’s filled the go-go and slow-gos with everything she wanted to do. When you look at it from that perspective you may realise that the opportunity timeframe is smaller than you’d thought. It’s easy to think that we have at least X years until we die but actually not all of those will be fully active. And so once again that’s why having the picture of that woman in your mind is useful. You need to hold her to your heart and make sure she’s looking back, nodding (and hopefully chuckling too) at everything she did. It’s so much easier if you make friends with her now and care about her dreams.

I’m going to leave it at that but those of you who told me you were sticking your heads in the sand be warned, I’m going to ask you again when I next talk to you… you know who you are. We can resist ageing or we can embrace it, it’s going to happen anyway to those of us who are lucky enough to stick around. The choice is ours but it makes much more sense to surf the wave ahead than splutter our way through it. And planning for go-go could be a really fun project.


June 12, 2025 0 comments
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Women's Fashion

Ozempic and the After Effects of Covid: A Grim Forecast for the Future of Plus Size Fashion?

by Lina Clémence June 4, 2025
written by Lina Clémence


The world of fashion has long been a dynamic and ever-evolving industry, reflecting societal trends and cultural shifts. As the co-founder of theCURVYcon and a catalyst for change in the evolution of plus size fashion, I’ve found myself concerned that a lot of the work my colleagues and I have done appears to dramatically been undone in just a swift few years.  Plus size fashion was once barreling towards being this bustling industry and now has taken a hard hit of progression and seems to be moving backwards. Recent developments have thrown a shadow of uncertainty over the future of one particular niche: plus size fashion. The convergence of two distinct factors—Ozempic, a weight loss medication, and the lingering aftereffects of the Covid-19 pandemic—has raised concerns about the potential challenges that lie ahead for this industry. This article delves into the potential implications of these combined influences and examines whether a grim forecast awaits the future of plus size fashion.

Ozempic: A Game-Changer in Weight Management

Ozempic, a brand name for semaglutide, is a medication primarily used to treat type 2 diabetes. It has garnered attention not only for its efficacy in managing blood sugar levels but also for its potential to aid in weight loss. Clinical trials have shown that Ozempic can lead to significant weight reduction in individuals without diabetes as well. While this might be celebrated as a breakthrough in combating obesity, it poses a unique challenge for the plus size fashion industry.

The rise of Ozempic as a weight management tool has the potential to reshape the demographics of the plus size fashion market. What makes Ozempic different from Weight Loss Surgery is it’s accessibility in cost and it’s a much less drastic option to lose weight making it a much easier option to try. As individuals experience weight loss due to the medication, they may transition out of the plus size category, leading to a smaller customer base for this segment. This shift could compel fashion retailers and designers to reevaluate their business strategies and product offerings, potentially resulting in a decreased focus on plus size options. Consequently, the very existence of dedicated plus size fashion lines could be at stake. I think it’s important for people to get their health in check, I ponder if this is the writing on the wall for the industry as a whole and because of a shrinking market do the people who still need plus size clothing get what need.

Covid-19’s Lingering Effects

The Covid-19 pandemic wreaked havoc on numerous industries, fashion being no exception. Supply chain disruptions, temporary and permanent closures of brick-and-mortar stores, and changing consumer behaviors significantly impacted the fashion world. Even as the pandemic recedes, its aftereffects continue to reverberate. The uncertainty and economic challenges left in its wake have reshaped consumer priorities and spending habits. The once profitable work wardrobe is no longer a necessity that is once was shrinking consumer spending on clothing. 

As the world emerges from the pandemic, the fashion industry is grappling with changed perceptions of body image and fashion aesthetics. Lockdowns and social isolation prompted individuals to reevaluate their priorities, including health and well-being. This shift in mindset could lead to increased demand for healthier lifestyles and weight management solutions like Ozempic, further influencing the plus size fashion landscape.  

Navigating the Uncertain Terrain

While the combined influence of Ozempic and Covid-19’s aftermath presents a potentially grim outlook for plus size fashion, there are avenues for adaptation and growth. Fashion designers and retailers can respond to changing consumer needs by focusing on inclusivity and diversity. Instead of solely catering to a specific size range, they can embrace a broader range of body types and provide clothing options that resonate with various stages of weight management.  This was the world that many wanted to create with full size range instead of separated sections of misses and plus. 

Moreover, collaborations between the health and fashion industries could yield innovative solutions. Designers could partner with healthcare professionals to create adaptive clothing lines that accommodate individuals undergoing weight changes due to medications like Ozempic. This approach not only addresses the evolving needs of consumers but also fosters a more holistic and empathetic approach to fashion.  As person who’s lost 160ish pounds I used services like Rent the Runway while in transition to supplement my wardrobe in a cost effective way.

The intersection of Ozempic and the lingering effects of Covid-19 has cast a shadow of uncertainty over the future of plus size fashion. As individuals increasingly turn to weight management solutions and embrace healthier lifestyles, the landscape of the plus size market may shift. However, this transformation need not signal the demise of plus size fashion. By embracing inclusivity, diversity, and collaboration, the industry can navigate the evolving terrain and create a future that caters to the needs and aspirations of all individuals, regardless of size or circumstance.




June 4, 2025 0 comments
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