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Hair Styling

Pre-Lighten & Tone: The Complete Guide

by Lina Clémence June 1, 2025
written by Lina Clémence


Are you looking to brighten your hair or achieve a cooler, more natural tone? Whether you want to lighten your current colour or eliminate brassy undertones, our pre-lighten and tone service is the ideal way to refresh your look. At Rush, our expert stylists will deliver vibrant, custom tones while ensuring a smooth, polished finish, leaving your hair looking and feeling fantastic.

What Is Pre-Lighten & Tone?

Pre-Lighten & Tone is a professional hair service designed to brighten your hair colour and refine its tone. It involves two crucial steps: first, the hair is expertly lightened to the desired level, and then a toner is applied to neutralise any unwanted yellow or brassy undertones. 

This service is ideal for clients looking to achieve a brighter overall look or a cool, neutral blonde finish. The treatment works by lifting the existing pigment in your hair, creating a lighter base, which is then balanced with a toner to achieve a natural, uniform result. Unlike at-home treatments, a professional pre-lighten and tone service can guarantee an even application, optimal lift, and a beautifully blended tone that lasts.

The Benefits of Pre-Lighten & Tone

Brighter Hair

The lightning process enhances your hair’s vibrancy, and the toning step ensures the colour is beautifully balanced and reflects light, resulting in a stunning, brighter appearance.

Neutralises Brassiness

The toner used in our Pre-Lighten & Tone service is specifically formulated to neutralise brassy hues, leaving your hair with a natural, cooler finish. This is a game-changer for anyone who has experienced their blonde or lightened hair turning a less-than-desirable yellow or orange shade.

Customised Results

Every client is unique, and that is why our Pre-Lighten & Tone service is fully customised to match your specific hair type, condition, and desired outcome. Our skilled stylists will collaborate with you to determine the perfect level of lift, and the ideal toner needed to achieve the exact shade you’re looking for.

Pre-Lighten & Tone vs. Full Head Colour

Understanding the difference between Pre-Lighten & Tone and a Full Head Colour can help you choose the right service for your hair goals.

Pre-Lighten & Tone

This technique primarily focuses on lightening the hair to create a brighter base and then applying a toner to achieve a specific, often cooler or more neutral, finish. It’s an excellent choice for those who want to brighten their existing colour, neutralise brassiness, or achieve a beautiful blonde without a complete colour overhaul.

Full Head Colour

A Full Head Colour involves applying an all-over colour to the entire head of hair. This is ideal for clients looking for a complete colour transformation, to completely cover grey hairs, or to add richness and depth to their natural colour.

Think Pre-Lighten & Tone could be the perfect way to refresh your colour? Book a consultation with one of our talented stylists and let us achieve a brighter, more natural look for you today! 

How Pre-Lighten & Tone Works

The Pre-Lighten & Tone process at Rush is a carefully executed two-step treatment:

  1. Lightning: Stylists will use high-quality lighteners to lift your hair to the desired level. This process is carefully monitored to ensure even lift and minimise potential damage.
  2. Toning: Once the hair has reached the optimal lightness, a professional-grade toner is applied. This step is important for neutralising any unwanted brassy or yellow undertones, resulting in a smooth, cool, and vibrant finish.

We emphasise the importance of using professional-grade toners, which not only deliver beautiful colour but also contain nourishing ingredients to help keep your hair healthy and vibrant throughout the process.

Key Considerations When Choosing Pre-Lighten & Tone

Before opting for a Pre-Lighten & Tone service, there are a few key factors to consider:

Hair Type

Different hair types react differently to lightening products. For example, fine, straight hair may process faster than thick, curly hair. Our experienced Rush stylists will assess your hair type and texture to determine the most suitable techniques and products for optimal and safe results.

Current Hair Colour

The starting point of your hair colour significantly impacts the lightening process. If you have very dark hair, achieving a light blonde may require multiple lightening sessions. Our stylists will discuss the possibilities and manage your expectations to ensure you achieve a beautiful and healthy result.

Desired Outcome

Clearly communicating your desired look to your stylist is important. Whether you’re after a subtle neutralisation of warm tones or a striking platinum blonde, our team will tailor the lightening and toning process to achieve your specific vision.

How to Choose the Right Tone

Selecting the perfect tone is key to achieving your desired hair colour. Here are a couple of factors to consider.

Consider Natural Base Colour

Your natural hair colour can influence how different tones will appear. Generally, cooler tones work best for those with naturally lighter hair, while warmer tones can complement deeper base colours. However, our stylists can expertly blend and adjust toners to create a wide range of shades. 

Consult with the Stylist

The best way to choose the right tone for your hair is to consult with your Rush stylist. They have the expertise to assess your hair, understand your goals, and recommend the perfect toner that complements your features and desired level of contrast. It’s always a good idea to bring along photographs for reference.

Does Pre-Lighten & Tone Damage Hair?

Pre-lightening and toning is a professional service that, when performed correctly, will not damage your hair. At Rush, we prioritise the health and integrity of your hair. Our stylists are highly trained in effective lightening and toning techniques and utilise nourishing, high-quality products specifically designed to minimise damage. We also offer expert advice on how to care for your hair after treatment to maintain its strength and shine.

How to Care for Your Pre-Lighten & Tone

Proper aftercare is crucial for maintaining the vibrancy and health of your pre-lightened and toned hair. Here are some essential tips.

Use Sulphate-Free Shampoos

Sulphates can strip your hair of its colour and natural oils. Using sulphate-free shampoos will help to protect your toner and prolong its vibrancy.

Protect from Heat Damage

Heat styling can fade your colour and damage your hair. Always use a heat protectant spray before using styling tools like straighteners, curling tongs, or hairdryers.

Regular Touch-Ups

To keep your desired hair tone and prevent brassiness from reappearing as your hair grows, it’s important to schedule regular touch-up appointments at Rush. Your stylist will recommend the ideal frequency for your hair type, but generally, touch-ups are suggested every 4 to 6 weeks.

Styling Tips for Pre-Lighten & Tone

Pre-lightened and toned hair offers a beautiful canvas for various hairstyles:

Sleek, Straight Styles

Straightening your hair can beautifully showcase the smooth, even tone and shine achieved through the lightening and toning process.

Loose Waves

Soft, loose waves add movement and dimension to your hair, while also enhancing the cool tones. 

Big Curls

Voluminous curls will highlight the depth and richness of your colour, adding bounce and glamour to your look.

How Much Does Pre-Lighten & Tone Cost?

The cost of a Pre-Lighten & Tone service can vary depending on several factors, including:

  • Hair length and thickness: More hair typically requires more product and time.
  • The level of lightning required: Significant colour changes may require more intensive work.
  • Salon location: Prices can differ slightly between Rush salon locations.

We recommend inquiring about our competitive pricing when booking your appointment at your nearest Rush salon to get a personalised quote.

Book Your Pre-Lighten & Tone at Rush

Think Pre-Lighten and Tone could be the perfect way to refresh your colour? Book a consultation with one of our talented stylists and let us achieve a brighter, more natural look for you today! 

FAQ’s

The cost varies depending on factors such as hair length, thickness, and the level of lightening required. Contact your local Rush salon for a personalised quote.

Yes, Pre-Lighten & Tone is often the first step in achieving a platinum blonde. This may require multiple sessions to safely lift the hair to the desired level.

The duration of the service can vary depending on your hair and the desired result. It typically takes between 2 to 4 hours. Your stylist will provide a more accurate timeframe during your consultation.

Touch-up frequency depends on your hair growth and the desired look. Typically, clients book touch-ups every 4-6 weeks.

Pre-Lighten & Tone can be performed on most hair types. However, our stylists will assess your hair’s condition and tailor the process accordingly to ensure the best results.





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June 1, 2025 0 comments
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Luxury Fashion

What To Wear At Roland Garros 2025? Full guide!

by Lina Clémence May 31, 2025
written by Lina Clémence


Reading Time: 10 minutes

(Version française ici)

Roland Garros, inaugurated in 1891, embodies a distinctly Parisian elegance. It transcends its identity as merely a tennis tournament to become a cultural phenomenon. Named after the pioneering aviator Roland Garros, this prestigious Grand Slam tournament, held each spring on the red clay courts of Paris, has always intertwined athletic prowess with refined style. Over the decades, Roland Garros has cultivated an aura of sophistication unlike any other sporting event, transforming the stands and the terraces into vibrant showcases of timeless fashion, understated luxury, and graceful charm.

What sets Roland Garros apart from Wimbledon’s crisp formality or the vibrant flamboyance of the US Open is its unique, effortless chic, embodied in a certain je ne sais quoi. It is here, amidst the lush greenery and burnt-orange clay, that one can witness the seamless marriage of casual elegance with Parisian refinement. Celebrities, royals, and fashion connoisseurs attend the tournament not merely to watch tennis but to participate in an exquisite sartorial dialogue, setting subtle trends that echo far beyond the courts of Porte d’Auteuil.

This article explores precisely what it means to dress for Roland Garros chicly, ideally suited to the event’s sophisticated ambience. We delve into how women can effortlessly embody Parisian elegance through thoughtfully chosen dresses and sophisticated separates, complemented by refined accessories. Equally, we uncover the art of bright casual dressing for men, highlighting tailored yet comfortable choices that reflect modern refinement. Further, we illuminate how the distinctive Roland Garros colour palette can inspire subtle style choices, blending harmoniously with the tournament’s aesthetic heritage.

Embracing the Roland Garros Palette

Roland Garros is more than a premier tennis tournament; it celebrates Parisian elegance and style. The tournament’s signature terracotta clay courts inspire a distinctive colour palette that resonates throughout the event, influencing fashion choices and setting a tone of understated sophistication.

The earthy tones of rust, ochre, and terracotta reflect the clay courts and evoke a sense of warmth and natural beauty. Incorporating these hues into one’s attire pays homage to the tournament’s heritage and aligns with the aesthetic sensibilities of the Parisian spring. Designers and brands have embraced this palette, creating collections that mirror the tournament’s ambience. For instance, Christofle’s special edition of its iconic “Mood” dining collection, inspired by the clay courts, showcases the versatility and appeal of terracotta tones in luxury design. 

Attendees can subtly integrate these colours into their outfits through accessories such as scarves, ties, handbags, or footwear. A silk scarf in a muted ochre, a pair of suede loafers in rust, or a leather belt in terracotta can add a touch of Roland Garros charm to any ensemble. For those seeking a bolder statement, garments in these hues—like a tailored blazer in burnt sienna or a flowing dress in soft clay—can capture the essence of the tournament while maintaining an air of elegance. Pairing these pieces with neutral tones ensures a balanced and refined look.

Ultimately, embracing the Roland Garros palette is more than colour coordination; it’s about connecting with the event’s spirit and expressing a timeless style that resonates with the tournament’s legacy.

Roland-Garros
Photo: Remi Mathis

Understanding the Dress Code

While Roland Garros does not enforce a strict dress code for spectators, there is an unspoken expectation of elegance, especially in VIP and hospitality areas. The general guideline leans towards smart casual attire, blending comfort with sophistication. For men, this typically includes blazers, dress shirts, or elegant polos paired with smart trousers or dark jeans. Footwear should be polished—think leather loafers or brogues—and accessories like watches or pocket squares can add a refined touch. 

Women often opt for chic dresses, stylish pantsuits, or skirts with elegant tops. Comfortable yet fashionable footwear is essential, as the tournament involves considerable walking. Accessories such as understated jewellery, scarves, and handbags complete the ensemble. It’s essential to consider the unpredictable Parisian spring weather. Layering is advisable; a lightweight jacket or cardigan can provide warmth during cooler moments, while sunglasses and hats offer protection on sunnier days. 

In VIP areas, the expectation for attire is elevated. Guests are encouraged to dress to reflect the event’s prestige. For men, this might mean a tailored suit or a blazer with dress trousers, while women might choose a cocktail dress or an elegant ensemble suitable for a formal occasion. 

Ultimately, dressing for Roland Garros is about balancing style and comfort, ensuring that one’s attire is appropriate for the sporting event and its social atmosphere.

Roland-Garros-style

Fashion tips for women: A Chic Roland Garros

At Roland Garros, fashion and tennis have long shared the spotlight, creating a unique cultural tapestry that blends athleticism with elegance. As we approach the 2025 tournament, this tradition continues, with women’s fashion reflecting both historical influences and contemporary trends.

The Quintessential Dress: A Timeless Choice

Dresses have always been a staple at Roland Garros, offering a blend of comfort and sophistication suitable for the Parisian spring. In 2025, the midi-length dress remains popular, crafted from breathable fabrics like linen or cotton. Soft hues—ivory, blush, pastel blue—complement the terracotta backdrop of the courts. Designers like Chloé and Gabriela Hearst continue offering pieces that marry comfort with understated luxury.

The drop-waist dress, a trend gaining momentum in 2025, offers a modern twist on classic silhouettes. Its elongating effect and relaxed fit make it ideal for Roland Garros’s casual elegance. Pairing such dresses with minimalist accessories ensures a contemporary and timeless look. 

Roland-Garros-top-looks

Sophisticated Separates: Versatility Meets Elegance

For those seeking versatility, separates allow mixing and matching while maintaining a polished appearance. A tailored blouse paired with high-waisted trousers or a flowing skirt offers comfort and style. Lightweight blazers in neutral tones can add a polished touch, especially for cooler mornings or shaded seating areas.

The resurgence of capri pants, inspired by early 2000s fashion, has found its way into 2025’s trends. Modern interpretations feature tailored cuts and high-quality fabrics, offering a chic alternative to traditional trousers. Celebrities like Halle Berry have embraced this trend, showcasing its adaptability and elegance. 

Accessories: The Finishing Touch

Accessories play a crucial role in completing the Roland Garros ensemble. A wide-brimmed straw hat provides sun protection and adds a chic flair. Complement with understated jewellery—perhaps pearl studs or a delicate bracelet—and a structured leather tote to carry essentials.

Sunglasses with subtle frames and neutral tones offer both function and fashion. Footwear should balance style and comfort; espadrilles or low-heeled sandals in complementary shades are ideal. 

Roland-Garros-looks-to-wear

Embracing the Roland Garros Palette

The tournament’s iconic clay courts inspire a palette of earthy tones—rust, ochre, and terracotta. Subtly incorporating these colours, perhaps through accessories or accent pieces, pays homage to the event’s heritage. Designers have embraced these hues in their 2025 collections, offering a range of options that align with the tournament’s aesthetic.

Sky blue, identified as a defining shade for summer 2025, has also made its mark at Roland Garros. Eva Longoria’s appearance in a sky-blue satin dress at a recent event highlights the colour’s versatility and elegance. Incorporating this hue into one’s Roland Garros attire can add a refreshing contrast to the venue’s earthy tones. 

Attending Roland Garros is an opportunity to engage with a tradition that celebrates athletic excellence and sartorial elegance. By embracing refined, comfortable attire that reflects the event’s unique ambience, women can honour the tournament’s spirit while expressing their style. Whether through timeless dresses, sophisticated separates, or thoughtfully chosen accessories, the key lies in balancing elegance and ease.

Roland-Garros-looks

Fashion Tips for Men: A successful Roland Garros

At Roland Garros, men’s fashion is a harmonious blend of tradition and contemporary style. The tournament’s unique ambience calls for attire that reflects the sophistication of Parisian culture and the relaxed elegance suitable for a day at the tennis courts.

The Quintessential Ensemble: Embracing Timeless Sophistication

A well-tailored blazer paired with lightweight trousers forms the cornerstone of Roland Garros’s men’s wardrobe. Opt for breathable fabrics like linen or cotton to ensure comfort during the warm Parisian spring. Neutral beige, light grey, or navy tones offer versatility and align with the event’s understated elegance.

Underneath the blazer, a crisp white shirt or a fine-knit polo adds a touch of refinement. Brands such as Brunello Cucinelli and Hermès exemplify this aesthetic, offering pieces that marry classic tailoring with modern sensibilities.

Sophisticated Separates: Versatility Meets Elegance

Consider pairing a tailored shirt with chinos or well-fitted jeans for a more relaxed yet polished look. Lightweight sweaters or cardigans in complementary shades can add depth to the ensemble, especially during more incredible moments. This approach allows for adaptability while maintaining a cohesive and stylish appearance.

Roland-garros-outfit

Accessories: The Finishing Touch

Accessories play a crucial role in elevating the Roland Garros attire. A classic Panama hat provides sun protection and adds a distinguished flair. In neutral tones, leather loafers or suede brogues ensure comfort while navigating the stadium. A minimalist watch and quality sunglasses complete the look, offering function and fashion. 

Embracing the Roland Garros Palette

The tournament’s iconic clay courts inspire a palette of earthy tones—rust, ochre, and terracotta. Subtly incorporating these colours, perhaps through accessories or accent pieces, pays homage to the event’s heritage. Designers have embraced these hues in their 2025 collections, offering a range of options that align with the tournament’s aesthetic.

Attending Roland Garros is an opportunity to engage with a tradition that celebrates athletic excellence and sartorial elegance. By embracing refined, comfortable attire that reflects the event’s unique ambience, men can honour the tournament’s spirit while expressing their style. Whether through timeless ensembles, sophisticated separates, or thoughtfully chosen accessories, the key lies in balancing elegance and ease.

To Conclude,

Roland Garros is where tennis meets theatre, where the soft grind of sneakers on clay is rivalled only by the quiet rustle of linen, silk, and cotton in the Parisian breeze. It is a place where elegance is never shouted but whispered—expressed in a tilt of a Panama hat, the sway of a perfectly cut midi dress, or the relaxed roll of linen sleeves as glasses of rosé clink under the soft Parisian light.

To dress for Roland Garros is to understand that style here is more than an outfit; it’s an attitude. It is the art of knowing how to stand out without showing off and be seen without screaming to be noticed. It is about honouring a century-old tradition of elegance, while writing your chapter on the terraces of Court Philippe-Chatrier.

So, whether you lean into clay-hued accents, master the subtle codes of smart casual, or carry yourself with that unmistakable je ne sais quoi, remember this: at Roland Garros, fashion doesn’t serve the game — it plays it beautifully.

José Amorim
The information in this article was researched and compiled exclusively for LuxuryActivist.com. All content is protected by copyright and may not be reproduced, distributed, or transmitted without prior written permission. Images are used solely for illustrative purposes. If you are the rightful owner of an image and do not wish it to appear, don’t hesitate to contact us, and we will promptly remove it.



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May 31, 2025 0 comments
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Plus Size Fashion

GIFT GUIDE: DECOR DARLING

by Lina Clémence May 30, 2025
written by Lina Clémence


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I’m not going to front, this gift guide is essentially for me. I’ve definitely been accused of being hard to buy for but, it feels really simple to me. A plant potter shaped like a chunky belly on one side and a bootie on the other, obviously!

Fret not, this list is sure to please your harder to please bestie who loves all things home and you can gloat with pride and killing the gift game for them forever!

SHOP OUR HAND LOOMED RENAISSANCE BLANKET HERE!

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Plus Size Fashion

GIFT GUIDE: SPA-NISTA

by Lina Clémence May 30, 2025
written by Lina Clémence


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Let’s be real, this past year has been STRESSFUL and we can all use some more pampering these days (if you don’t think you need a spa day, I’m really and truly worried about you). This gift guide has all my favorite spa items, like this neck massager that I am borderline obsessed with, and a facial steamer that will keep your skin hydrated while everyone stays thirsty over you.

Whether your family, friends (or you!) desperately need a massage, or your bestie is the ultimate skincare queen, these gifts will give them one more reason to keep calm and carry on!

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