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Canadian Beauty

My Makeup Issues: March/April 2025 Empties

by Lina Clémence June 15, 2025
written by Lina Clémence


Welcome to another empties post with mini reiews! I didn’t have a ton of empties in March so I lumped them together with April’s. Let’s dive in! 

Cerave Hydrating Cream-to-Foam Cleanser (Removes Makeup) – This was by far one of my best finds back in 2023. The fact that it is easy to get (any drug store) and is reasonably priced is fantastic. This cleanser is very hydrating, gentle, does not play with my skin barrier and removes my makeup including eye makeup! Makes my skin so clean! I tend to use this only at night but I think you could use it in the morning too if you want. Already repurchased. This is easily in my Top 5 cleansers. 

Summer Fridays Lip Butter Balm in Vanilla Beige and Iced Coffee – I got a mini set of 4 of these last Fall during the Sephora sale. I bought them as I wanted to try a variety of scents and colours. The Iced Coffee one grew on me quickly and I would repurchase that scent no problem. The Vanilla Beige was ok. I really like Summer Fridays lip butter balms and although I wished they lasted longer on the lips, I think they are one of the best lip balms you can get on the market. I have already repurchased a regular sized tube in Birthday Cake and will be reviewing that one for you shortly. 

The Inkey List Supersolutions 10% Azelaic Acid Serum –
This product has been a lifesaver for my rosacea. I have already repurchased. Can’t live without it now. This is a
must have for anyone with rosacea and the beauty is you can layer it with other
serums. I highly recommend using it twice a day for full effectiveness. I am not sure how many of these I have gone through now but I will be buying it likely forever. 

Sol de Janeiro Rio Deo Refill in Brazilian Jasmine & Pink Dragonfruit – I quite like
this deodorant and have gone through a few of these already. I am starting to get confused with all of the scents. I think I like the original one the best. The refills never seem to sit right in the containers and the temporary lids are awful. All that being said, I do like this product and have repurchased. I would’nt say it is workout appropriate, you would need something stronger but
it’s great for day to day.

AOA Studio Super Soft PawPaw Wonder Blender – I don’t care what anyone says, these sponges are far inferior to the Beautyblender. I don’t find these to be as porous as the Beautyblender and therefore product tends to sit on top of the sponge and slide around more. You don’t get as good of a blend. Also, I find these dry weird and can get moldy after a bit which I never had happen with the Beautyblender. Since I bought a bag of 6 I will use them up but then it’s back to spending good money on Beautyblenders again and I am ok with that. 

Laneige Lip Sleeping Mask in Berry – I really enjoy a lot of these Laneige Lip Sleeping Masks and I have to say that the Berry scent is by far the best scent from their regular line. In general, I tend to prefer some of their limited edition scents. Already repurchased in a few other scents. 

Skin MD Natural Shielding Lotion – I bought this a long time ago online from the U.S. At the time, I couldn’t find it here in Canada. I was starting to get some dry patches on my hands in winter and this was recommended by a beauty influencer that I follow. It did seem to work well and I think I had two bottles of them and this was the second one. First one is long finished. I hadn’t used it in awhile. I noticed it was nearly empty so I decided recently to use it up. If this was readily available, I might repurchase, but I don’t think it is. I also think other creams have come onto the market in recent years that are better so I would likely buy those first. 

Aveeno
Restorative Skin Therapy Repairing Cream
– This was one of the best Aveeno
lotions that I have tried and let me tell you, they are not all created equal. I
really liked this cream and I will likely repurchase.

Caudalie
Hand & Nail Repairing Cream in The des Vignes (The Vines?)
– I got a set of
3 of these in a Holiday Set a year and a half ago. I have used up 2 of them so
far and am on my 3rd and final one. I really liked this hand cream
and I will be repurchasing once I have used up the last one I have. It’s great
to throw into your purse and I do find that it moisturizes both my nails and my
hands well. 

Estee Lauder Advanced Night Repair Eye Concentrate Matrix – First thing I have to mention is that the wand inside broke off very quickly and I had to use a Q-tip to get the product out. That was disappointing. This s a sample size though so the packaging was not going to be stellar. I think the product was nice enough. It was soothing on the eyes and I think I may have looked a bit more refreshed when I woke up after wearing it overnight. I didn’t really notice it doing anything for my dark circles in general though. It is an expensive product so not sure I will purchase it in the future, but I won’t rule it out. 

Makeup by Mario Moistureglow Plumping Lip Serum in Rosewood Glow – I got this as a Sephora birthday gift along with a lip liner from the same brand. I liked the colour, but I think it is more of a autumn shade so I wouldn’t rush to wear it in spring or summer. Even though this is a minty plumping product and not terribly tingly, I really detest plumpers and as a general rule, will not buy them. I don’t need them and I don’t care for the sensation. It was a decent product, but since it is a plumper, I will not buy it. The packing was awful and the inner tube would not retract if you turned it up too high. Since this was sample, I don’t know if the regular sized tube would be the same. 

Biossance Squalane + Marine Algae Eye Cream x2 – I thought I only had 1 of these sample jars, but somehow I had two and was using them simultaneously. Part of my confusion was that I have the same sized jar by the same company with face cream in it. Anyway, I managed to finish both of the eye creams recently. I didn’t find it was any better than any of the other eye creams I have used and it did didley squat for my dark circles. Some days, I even found it burned a little so I had to be careful to not place it too high up under my eye. Would not repurchase, but I love the glass jar and will be reusing it for travel with another product in it. 

Charlotte Tilbury Magic Cream– This is my ride or die. I’ve spoken about this at length so will spare you all. Already repurchased. 

I already have my May empties piling up so should be back soon with more mini reviews. 


June 15, 2025 0 comments
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Asian Beauty

Natural Makeup For Work (Video Tutorial)

by Lina Clémence June 14, 2025
written by Lina Clémence



Is that how my face look like 0_0

Can’t believe I actually filmed my first makeup tutorial in 2.5 years.

I’ve been away THAT long, always wanted to come back and make more makeup/beauty videos, but just never know when I can do it. I thought it would be a lot more smashing and exciting, but it was just like any other day in reality.

I have not reached that state where I dreamed of reaching – silky smooth, hydrated and problem free skin – I now question if perfection is actually achievable. Nonetheless, I am at a state where I’m happy with what I currently have, and have accepted it to be part of me (still working on it, but I’m doing so well now!). It’s so strange to see myself in makeup again after so long. I’ve grown to really like my own face without makeup, and with some makeup on, it adorns my face so beautifully. It makes me feel great to be able to put makeup on once again!

So with the blemish and flaws that are still present on my skin, I present to you this makeup look which is one of the looks I’ve been wearing to work the past 2 months.
It’s understated, natural, no perceivable eyeliner that set off alarms in most people’s eyes.
I love how easy it is, I can put this look together within 15 minutes in the morning rush hour :’D If I don’t mess up my brows that is. And I normally don’t, so I don’t know why I messed it up during recording!

This is the complete eye look, just really minimal. It looks even less obvious in video because the camera washes out some of the colour. In real life, it gives myself beautiful and natural looking depth. Indiscernible to the untrained eyes.

THE PRODUCTS

  1. E.L.F. Perfect Finish HD Powder
  2. KATE Mineral Powder Foundation (OC-C) 
  3. AVENE Very High Protection Cream SPF50+
  4. CANMAKE Mat Fleur Cheeks (04)
  5. KATE Brown Shade Eyes (BR-6)
  6. REVLON Matte Balm (225 Sultry) (Review and swatches here)
  7. MAYBELLINE Volum’ Express The Magnum Waterproof
  8. KATE Lash Maximizer White
  9. INNISFREE Auto Eyebrow Pencil (03 Grey)

Compared to my old looks, this look has a lot less products, right? That’s mostly because I just started getting back into wearing makeup recently, and I am really cautious this time. I don’t want to put on too much just in case it might irritate my skin. So I start with very little products, and slowly add more to it if I want to. Who knows, maybe a few months down the road, the number of products I use will increase exponentially, trying to squeeze every single product from the new releases onto my face all at the same time? Hahaha!

The brushes I used are all from REAL TECHNIQUES (not TRUE TECHNIQUES hahaha). The purple brushes are from their Eye Makeup Starter Kit. Looks like the recently revamped it, kept the brushes the same and changed the case that comes with it (now grey instead of black!).

I’ve actually been looking at getting a new lash curler, but my old KOJI No.73 is still working fine.. Just need to change the rubber lining every so often because it does break apart, which affects the curl that I can get. Speaking of which, it’s time I change to a new rubber lining.

As for the makeup brush cleaning sponge, I bought the sponge from a store that sells household products, cut it to fit the cute tin case my aunt gave me and it’s done. Really handy for cleaning the brushes in between different colours, especially when going from dark to light shades. The excess powder collects at the bottom which I then clean out once in a while. Time to wash the sponge soon, it’s getting brown!

All in all, I am really glad I can do this again. Even though this gratitude is an afterthought, I still want to note it down. It really helps to reflect upon all that have happened in my life and to count my blessings. Even though things aren’t exactly at where I want them to be, I’m still rejoicing at how far I’ve come, and how much improvements I’ve experienced. I will continue to keep my body, mind, and skin healthy, and hope to bring more videos with you all.

And now, the video tutorial.

https://www.youtube.com/watch?v=8Qf16j48EuY




June 14, 2025 0 comments
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Canadian Beauty

Mom Loves Makeup: Yehwadam Revitalizing Moisture

by Lina Clémence June 13, 2025
written by Lina Clémence


I’ve spent the majority of my summer avoiding makeup. It’s been too hot, too humid and I just haven’t felt inspired to wear makeup that will quite literally melt off of my face. In the absence of makeup, skincare has become my best friend. I’ve always been into skincare, but I’ve never become obsessed with it. Until now. When I’m not out and about with the kids, I’m researching new ways to better my skin. In my quest to find the latest and greatest, I stumbled upon premium skincare brand Yehwadam.

The people at The Faceshop were kind enough to gift me the brand new Yehwadam sub-line; Yehwadam Revitalizing Moisture. This new line is formulated for those with combination to oily skin and promises intense moisture without a sticky, heavy or greasy feel. Although my skin type is typically dehydrated and dry, the summer has my skin all f’d up. I’m currently somewhere between normal/dehydrated/combo. The joy!

“Yehwadam is an anti-aging skincare line that brings traditional Korean herbs, ginseng and flowers into modern anti-aging. Yehwadam products are made with natural Korean ingredients processed by traditional methods passed down from one generation to another.” 

Yehwadam Revitalizing Moisture Fluid ($40, 150 ml) is a water based product that combines toner and lotion into a single step. It’s formulated with Fresh Water Flower which contains 5 types of traditional herbal ingredients including Korean Ginsing, Safflower and Goji Berries.

I’m all about simplifying my routine, so I’m happy that this product can eliminate a step for me. I apply it after my serum and I find it absorbs very quickly – within a minute or so. It has a light scent and a non-sticky texture. What I like most about this lotion is that it feels very hydrating but without any sort of residual greasiness, heaviness or stickiness. My skin feels quenched and what I can only assume one would call ‘normal’. I really feel like this is the perfect summer moisturizer for me. I’m not so sure it will cut it come fall, but for now it works amazingly well. If you have combo or oily skin, you will love this! Oh, and it comes with a pump and the bottle is huge. The value of this product is great – you get much more product, for less money than most.

Yehwadam Revitalizing Moisturizing Cream ($55, 50 ml) is a lightweight gel-cream that claims to hydrate the skin without leaving it sticky. It’s formulated with oriental herbal ingredients grown in Korea. Peony, Lotus, Safflower, Chrysanthemum, Honeysuckle, Ginsing and Goji Berry to name a few!

Yehwadam Revitalizing Moisturizing Cream is light but more substantial than their Moisture Fluid. It applies like a gel but feels hydrating like a cream. I found it to absorb a lot slower and not entirely. I can still feel it on my face hours after applying it and it does feel slightly tacky for the first little while. I don’t love it for summer days, unless I’ve been in the pool and my skin is parched, then it’s great! I’m putting this one on the back burner for now, hoping to revisit it once the temperature starts to drop.

Yehwadam Revitalizing Moisturizing Sleeping Pack ($35, 100 ml) restores moisture to skin overnight leaving it looking refreshed the next morning. It contains the same ingredients as the other two products in this range; Peony, Lotus, Safflower, Chrysanthemum, Honeysuckle, Ginsing and Goji Berry.

I really, really like this sleeping pack. I think I may even like this as much as Shiseido’s Ibuki Sleeping Mask. It goes on slightly sticky (like virtually all sleeping masks/packs) but unlike a lot of others, that feeling goes away fast. It feels crazy hydrating, I don’t stick to my pillow and I wake up looking amazing. Can’t beat the price either, it’s a total win-win!

This was my first venture into Yehwadam and I’m very happy so far. Two out of the three products I would purchase with my own money (Revitalizing Moisture Fluid & Revitalizing Moisturizing Sleeping Pack) and I’m certainly interested in trying more from the brand. If you’ve used any products from Yehwadam, I would love to hear your thoughts on them!
Till next time beauties ✌

*PR samples were generously provided for editorial consideration. As always, all opionions are my own.


June 13, 2025 0 comments
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British Beauty

Makeup and Beauty Blog Monday Poll, Vol. 882

by Lina Clémence June 10, 2025
written by Lina Clémence


So…what is the Monday Poll?

Excellent question! It isn’t, contrary to its name, an actual poll, like with little clicky buttons. It’s just a list of more or less random questions I’ve been posting on this blog every Monday morning for the past quadrillion years (since 2007).

1. Loose or fitted t-shirts?

Generally, I like my tees slightly loose-y goose-y if I’m wearing them with jeans or shorts. If I’m layering with a sweater or a sweatshirt on top, then fitted.

2. What’s the oldest thing in your makeup bag right now?

Hmm, the brushes? Oh, and I’m almost embarrassed to say this out loud, but I have an ancient Nordstrom Naturals MAC palette that I bust out every so often.

3. How’s your June going so far?

It’s been very, very busy with end-of-the-year activities, dance things and whatnot. Things will kinda slow down after June 30, which I’m looking forward to.

4. How do you feel about walking around in sandals or flip flops without your toenails painted?

I like my toe nails to be painted a fun color, but I don’t stress if I don’t get around to a weekly pedicure.

5. What are you happy about right now?

Well, today’s my birthday, and I’m overjoyed to say that I’m healthy and I’m alive! Having health scares will do that to ya, I guess. I’m also happy to be surrounded by the people I love the most. Oh, and the opportunity to do something creative that’s just for me (like the Monday poll) is the icing on the cake. I’ve been on the verge of happy tears all day. It’s been a great!

Your friendly neighborhood beauty addict,

Karen

P.S. Here are the questions to copy/paste with your answers in a comment. Talk to ya soon.

1. Loose or fitted t-shirts?
2. What’s the oldest thing in your makeup bag right now?
3. How’s your June going so far?
4. How do you feel about walking around in sandals or flip flops without your toenails painted?
5. What are you happy about right now?


June 10, 2025 0 comments
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Asian Beauty

Write an title about: Asian Makeup and Skincare Blog: BENTON Cacao Moist and Mild Cream Review

by Lina Clémence June 3, 2025
written by Lina Clémence



rewrite this content and keep HTML tags as is:

When we think of cacao, we think of chocolate, right? However, did you know that cacao extract has moisturizing properties? 

I was sent this Cacao Moist and Mild Cream from BENTON for review purposes, but I’m excited to try a cacao product that’s not greasy and heavy like typical cocoa butters.

Cacao, otherwise known as cocoa, is high in antioxidants and blocks harmful free radicals in the body. The exotic bean also contains omega 6 fatty acids which helps in cellular healing (hello, beautiful skin)!

Benton’s Story

“Benton is inspired by and named after the movie ‘The Curious Case of Benjamin Button’ in which Benjamin Button grows younger with time…It may just be a fictional movie, but wouldn’t most people have the same desire to be young again? Benton desires to restore your skin back to its original, healthy recipes, rather than to give temporary effects with harmful ingredients. Benton presents freshly made products by sticking to small batch production.” 

Price: $16

Size: 50g

Shelf life: 6 months

Scent: None

Claims:

  • Lightweight texture
  • Suitable for summer
  • Moist finish
  • Water-oil balance
  • Mild formula

Ingredients:

Theobroma Cacao (Cocoa) Extract, Theobroma Cacao (Cocoa) Seed Butter, Butylene Glycol, Glycerin, Water,   Sorbitan Olivate, 

1,2-Hexanediol,  Pentylene Glycol, Theobroma Cacao (Cocoa) Seed Extract,  Zanthoxylum Piperitum Fruit Extract, Pulsatilla Koreana Extract,   Usnea Barbata (Lichen) Extract, Sodium Hyaluronate,   Polyglutamic Acid, Madecassoside, Beta-Glucan,  Carbomer, Arginine, Xanthan Gum

I noticed that the cream was very lightweight. It seemed to literally melt from my body heat into a watery essence which would be appropriate for summetime (not so much for colder seasons when skin gets drier).

As you can see, the cream gave my skin a dewy complexion (which is totally different from a greasy feeling and appearance).

Overall, this cream is extremely lightweight and appropriate for all skin types. As an eczema sufferer, I found that the cream did little for my flaky patches but did wonders on my face. Plus, the fact that the cream is made from natural ingredients and unscented is a huge plus for those with sensitive skin like me.



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June 3, 2025 0 comments
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Canadian Beauty

NARS Soft Matte Complete Foundation – CrystalCandy Makeup Blog

by Lina Clémence June 2, 2025
written by Lina Clémence


Have you heard? NARS came out with a new full coverage foundation! Available in 34 shades, the Soft Matte Complete Foundation helps balance excess sebum while keeping skin hydrated, thanks to a combination of micro-algae and bio hyaluronic acid. In addition, oil-absorbing powders create a second-skin finish!

(Vous parlez français? Cliquez ici!)

Despite the fact that my skin is quite oily, I usually avoid matte foundations at this time of the year because my skin becomes very dehydrated and sensitive when the temperature drops. I like this foundation though, because it doesn’t accentuate dry patches and doesn’t feel like it sucks the life out of my skin!

I’m not sure if it would be matte enough for those of you who prefer a true matte finish and have very oily skin, as it doesn’t stay matte for a long period of time in comparison to other matte foundations I tried. But overall, I really liked this foundation for my skin type (oily, acne-prone and dehydrated)!

When I set it with a bit of loose powder, the Soft Matte foundation lasts more than 12 hours on me and has a semi-matte finish for about 3 hours.

NARS Soft Matte Complete Foundation Review Before After

One thing I would suggest though, is to start with less product than you think you need. I find that this foundation looks best if I apply a thin layer with a damp Beautyblender, which gives me medium coverage.

The coverage can be build up from medium to full, but it was a bit too cakey for my liking when I tried it this way. It doesn’t feel heavy or sticky though!

NARS Soft Matte Complete Foundation Review Photos Packaging

The Soft Matte Foundation doesn’t oxidize on me, but it dries much darker once on the skin. So I would highly recommend to try it in store first, and let the product dry for about 20 minutes to see the true color.

Also, please note that the shades in the Soft Matte Complete Foundation are not equivalent to the ones in the Natural Radiant Longwear Foundation.

NARS Soft Matte Complete Foundation Swatches Montblanc Yukon Vienna Vallauris Stromboli Vanuatu MAC NW20 NW25 NC25 NC40 NW35
Swatches on light skin (NC15)

Montblanc is darker than NW20 (but lighter than NW25) and has pink beige undertones.

Yukon is slightly lighter than NW25 and has pink undertones.

Vienna
is a bit darker than NC25 and has neutral undertones.

Vallauris
is slightly darker than NW35 and has pink undertones.

Stromboli
is a bit lighter than NC40 and has golden peach undertones.

Vanuatu
is darker than NW35 (but lighter than NW40) and has neutral, slightly pink undertones.

NARS Soft Matte Complete Foundation Review Photos

The NARS Soft Matte Complete Foundation retails for $53 CAD for 45ml and is available at Sephora.

(I received these products in order to evaluate them and give my opinion, but rest assured that my comments are always honest and impartial. This post contains affiliate links.)



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June 2, 2025 0 comments
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Canadian Beauty

MAKEUP | L’Oreal Paradise Big Deal Mascara (Definitely NOT a Big Deal For Me!) | Cosmetic Proof

by Lina Clémence June 2, 2025
written by Lina Clémence


Press sample. Affiliate links.

I very rarely discuss mascara on here because even though it is a product I use daily, there are very few that manage to make my little lashes look substantial and today is no different. If anything, this is the first mascara I have tried in a long time that had such a minimal result that I wanted to talk about it! A little backwards when you think about how most beauty reviews work, but I was indeed amazed just in the opposite direction!

 
The L’Oreal Paradise Big Deal Mascara promises buildable volume and length, lightweight wear and lash by lash separation. This formula is flake and smudge resistant AND interestingly removes easily with soap and water!

L'Oreal Paradise Big Deal Mascara Review

The “cross-conic” brush, which I am assuming refers to the conical shape of the brush and the way the bristles criss-cross, allows for even application to volumize each lash with every swipe. What I will agree with is that this formula was indeed very buildable as I applied multiple coats hoping to SEE some difference in my lashes, but was very disappointed! 

L'Oreal Paradise Big Deal Mascara Review

In both of these photos, I am wearing 3-4 coats of mascara, but the only way you can tell is that my lashes are very defined and separated as well as darker. For a photo of me without mascara, see this post.
L'Oreal Paradise Big Deal Mascara Review

I will also give props to the brush as I do like brushes like this that are smaller as I often feel a bit blind if the brushes are so massive that I can’t see my own eyes. I will also give a thumbs up to the easy removability of the mascara even though it was able to stay on my eyes the whole day (with lash primer). If this mascara actually made it look like I had lashes, this mascara would have been a dream!

I have not tried the original Lash Paradise Mascara, but for a comparison of the two, Slashed Beauty, does an intensive side by side review as they both give different lash looks and have very different brushes.

L'Oreal Paradise Big Deal Mascara Review

Final verdict: Unfortunately, this was a no for me because of just how my lashes are. I have seen way better success with other ethnicities who have longer lashes so if you have fine, straight, Asian lashes your results will probably be fairly lackluster like mine were.


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June 2, 2025 0 comments
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Cosmetics

Meroda Cosmetics Velvet Dream Lipstick Review – Is It Worth the Hype? | Makeup Savvy

by Lina Clémence June 1, 2025
written by Lina Clémence


AD This is a paid for ad in partnership Meroda Cosmetics

Over the years lipstick has been a key staple in my makeup routine as I truly believe it has the power to bring any makeup look together to create something more polished and elegant. 

With a makeup bag full of lipstick I still can’t get enough of them, so when Meroda Cosmetics reached out and asked if I wanted to try their collection of Velvet Dream Lipstick I jumped at the chance. 

Meroda Cosmetic Velvet Dream Lipsticks come in four classic shades – Perfect Nude, Pink Peony, Luscious Red and Grape Galore. Boasting a cruelty-free & vegan formula and contains several nourishing ingredients such as vitamin E to keep your lips looking smooth and comfortable throughout the day.


Meroda Cosmetics Velvet Dream Lipstick Shades

Meroda Cosmetics Velvet Dream Lipsticks

Pink Peony – Best described as a soft pink blush shade this has instantly become my go-to daytime lipstick of choice. Not only do I find this shade compliments my fair skin-tone but the pigmented yet soft diffused colour really brightens the complexion. I know I will be reaching for this lipstick a lot! 

Luscious Red – If you want to make a statement then this is the shade for you. This deep yet bold red is another complex booster that I have found to brighten my overall complexion. With buildable coverage, I feel this is a wonderful versatile red – when dabbed onto the lips it can easily become a fun daytime look yet when paired with the matching Meroda Cosmetics Luscious Red Signature Lip Pencil and applied directly from the bullet you have a much more dramatic evening look that has great staying power. 

Grape Galore – Described by Meroda as a bold purple, Grape Galore is easily my favourite shade for the upcoming colder months. While this is another statement shade the coverage again can be adjusted to suit the occasion. With its warm undertones, I feel this will also compliment all skin tones and give a healthy glow against the skin. 

Perfect Nude – You truly can’t go wrong with a nude lipstick, can you? This neutral-toned nude is another everyday favourite for me now as whatever my makeup look it never fails to look anything other than perfect. The velvet matte formula gives this nude a soft natural finish that I think most people will appreciate. 

Meroda Velvet Dream Lipstick Swatches

Lipstick Application 

As the name suggests these gorgeous lipsticks offer a velvety matte finish which on application instantly impressed me as while they are highly pigmented they simply glide over the lips making application beyond effortless. 

Comfortability-wise this range feels almost feather-like on the lips thanks to the addition of some nourishing ingredients and while offering a soft matte finish which never feels drying I’m very pleased to report. 

As for longevity, when paired with Meroda Cosmetics Signature Lip Pencil a defined long-lasting bleed-free lip look is created, ideal if you are going to an event or want a truly polished look. I must say the wear time for these lipsticks has thoroughly impressed me! 


Meroda Cosmetics Velvet Dream Lipstick Reviewed

Overall Thoughts 

As mentioned I am quite the lipstick addict, which does mean I can be quite critical with an arsenal of lipsticks to compare against. However, I truly have only positive things to say about this range – I find the minimal shade range precise and uncomplicated (each shade has its time and place which I love!). The formulation has been thoughtfully crafted to provide a nourishing, soft feel containing ginger extract that also manages to last the day. As for the chic packaging, I can’t get enough of the satisfying magnetic close of the lipsticks and the concealed mini sharpener to the end of each lip pencil – ingenious! 

Overall I couldn’t be more in love with this range of lipsticks. Have you tried out the Meroda Cosmetics Velvet Dream Lipsticks yet? 

Fee x




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June 1, 2025 0 comments
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Cosmetics

Estée Lauder Taps Lisa Sequino to Lead Global Makeup Brand Cluster

by Lina Clémence May 31, 2025
written by Lina Clémence


THE WHAT? The Estée Lauder Companies has appointed Lisa Sequino as President of its Makeup Brand Cluster, putting her in charge of steering the global strategy and growth of powerhouse makeup brands including M·A·C, Bobbi Brown, Too Faced, Smashbox, and GLAMGLOW, effective June 9, 2025.

THE DETAILS Sequino, a seasoned beauty executive with over 20 years of industry experience, returns to Estée Lauder after leadership stints at JLo Beauty and Supergoop!, where she was known for driving innovation and digital-first strategies. Reporting to Chief Brand Officer Jane Hertzmark Hudis, Sequino is tasked with accelerating consumer acquisition, advancing trend-driven innovation, and strengthening local market relevance across the company’s diverse makeup portfolio.

THE WHY?  Estée Lauder’s strategic move underscores its commitment to revitalizing the makeup category after several challenging quarters, positioning it for stronger growth in a competitive global market. By bringing back a leader who blends deep company knowledge with indie brand agility, Estée Lauder aims to sharpen its focus on trend responsiveness, digital engagement, and generational reach — critical levers to capture the evolving beauty consumer.

Source: businesswire



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May 31, 2025 0 comments
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Cosmetics

Vegan Makeup & Skincare 300+ Brands List

by Lina Clémence May 31, 2025
written by Lina Clémence


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

A comprehensive and frequently updated list of 100% Vegan makeup and beauty brands in 2024.

What makes this vegan makeup and beauty brands list different from our cruelty-free brands list?

This vegan beauty brands list is exclusive to cosmetics companies that are 100% vegan AND cruelty-free. That means we have vetted each beauty brand to ensure they don’t test on animals and none of their cosmetics products contain any animal-derived ingredients or by-products.

These brands are then categorized accordingly:

For a comprehensive list of cruelty-free brands that include brands that may not be entirely vegan but that do offer some vegan options, check our Cruelty-Free Brand Directory instead.

Some makeup brands claim to be cruelty-free, where none of their products or ingredients are tested on animals. However, their products may contain animal-derived ingredients or by-products. Some common animal products found in makeup include carmine, beeswax, pearl powder, animal-derived fatty acids, and animal hair used for makeup brushes. The following vegan makeup brands do not test on animals and do not use any animal-derived ingredients or by-products in any of their products.

100% Vegan Makeup Brands

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Some makeup brush brands claim to be “cruelty-free” yet use natural animal hair bristles for their brushes. Although companies claim this process is done in a cruelty-free manner and the animals are not harmed, we do not support the practice of taking an animal’s fur to make makeup brushes. Therefore, below is a list of vegan makeup brushes made by 100% vegan beauty brands.

100% Vegan Makeup Brushes

  • Adorn Cosmetics
  • Aleph Beauty
  • All Earth Minerals
  • Ami Cole
  • Barefaced Beauty
  • blendSMART
  • BWC
  • COVER FX
  • delilah
  • eco minerals
  • EcoTools
  • Elate Cosmetics
  • ELF Cosmetics
  • Emani
  • Everyday Minerals
  • Fashion Fair
  • Honeypie Minerals
  • Hurtig Lane Beauty
  • INIKA Organic
  • Lime Crime
  • Love The PlanetLuxie Beauty
  • LYS Beauty
  • Marena Beaute
  • Mecca Max
  • Medusa’s Make-Up
  • MOTD Cosmetics
  • Nabla Cosmetics
  • Nanshy
  • PHB Ethical Beauty
  • Real Techniques
  • Root Beauty
  • Rose Inc
  • Seraphine Botanicals
  • Spectrum Collections
  • The Body Shop
  • The Organic Skin Co.
  • Thrive Causemetics
  • Vasanti Cosmetics
  • Veil Cosmetics
  • Well People
  • Woosh Beauty
  • Youthforia
  • Yubi Beauty
  • Zoeva

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Some skincare brands claim to be cruelty-free, where none of their products or ingredients are tested on animals. However, their products may contain animal-derived ingredients or by-products. Some animal products commonly found in skincare include lanolin, beeswax, royal jelly, honey, collagen, silk amino acids, snail mucin, milk-derivatives, and squalene from shark liver oil.

Below is a list of vegan skincare brands that do not test on animals and do not use animal-derived ingredients or by-products in any of their products. Brands listed here offer a range of skincare products, including face cleansers, serums, moisturizers, oils, masks, eye creams, and lip care products.

100% Vegan Skincare Brands

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Some bath and body care brands claim to be cruelty-free, where none of their products or ingredients are tested on animals. However, their products may contain animal-derived ingredients or by-products. For example, some animal products commonly found in bar soaps, shower gels, body lotions, and creams include lanolin, beeswax, royal jelly, honey, collagen, silk amino acids, animal-based glycerin, stearic acid, and milk derivatives.

Below is a list of vegan bath and body care brands that do not test on animals and do not use animal-derived ingredients or by-products in any of their products.

100% Vegan Bath & Body Care Brands

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Some hair care brands claim to be cruelty-free, where none of their products or ingredients are tested on animals. However, their products may contain animal-derived ingredients or by-products. Some common animal ingredients in hair care products include keratin, biotin, and silk amino acids.

Below is a list of vegan haircare brands that do not test on animals and do not use animal-derived ingredients or by-products in any of their products. Brands listed here offer a range of hair products, from shampoo, conditioners, hair treatments, styling products, hair dye, and hair accessories.

100% Vegan Hair Care Brands

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Some perfume and fragrance brands use animal-derived ingredients like Ambergris, which is a grey, waxy substance produced in the digestive tract of sperm whales and used as a fixative in perfumes; Castoreum, derived from beavers; and Musk, which is a substance with a strong smell and is secreted from the glands of male musk deer.

The following vegan fragrance brands do not test on animals and do not use any animal-derived ingredients or by-products in their perfumes or other products.

100% Vegan Perfume & Fragrance Brands

  • Abbott Fragrance
  • Ascention Beauty Co
  • Beachwaver Co.
  • By Rosie Jane
  • CLEAN Perfume
  • Commodity
  • Dae Hair
  • DedCool
  • DefineMe Fragrances
  • Dolma Fragrances
  • Fairypants
  • Floral Street
  • French Girl
  • Lake & Skye
  • Maison Louis Marie
  • Murdock London
  • Overose
  • Pacifica
  • PHLUR
  • Pinrose
  • Rahua
  • Root Beauty
  • Skylar
  • Tater Rounds Beauty
  • The 7 Virtues
  • The Body Shop
  • UpCircle Beauty
  • Wild Spirit Fragrances
  • Yardley London

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Some nail polish brands claim to be cruelty-free, where none of their products or ingredients are tested on animals. However, their products may contain animal-derived ingredients or by-products. Some common animal ingredients in nail polish and nail care products include guanine, shellac, pearl derivatives, keratin, and biotin.

Below is a list of nail polish brands that do not test on animals and do not use animal-derived ingredients or by-products in any of their products.

100% Vegan Nail Polish Brands

  • 786 Cosmetics
  • Acquarella
  • Barry M
  • Base Coat
  • BKIND
  • BWC
  • CANDY x PAINTS
  • Cirque Colors
  • Clionadh
  • Color Club
  • Côte
  • Dazzle Dry
  • Deco Miami
  • Dimension Nails
  • ella+mila
  • elle polish
  • Fairypants
  • gitti
  • Habit Cosmetics
  • heroine.nyc
  • ILNP
  • Jolie Vegan
  • Karma Organic
  • Kester Black
  • Kiara Sky
  • la couleur couture
  • Lauren B Beauty
  • LVX
  • Madam Glam
  • manucurist
  • Mented Cosmetics
  • Miss Frankie
  • Nailberry
  • Nailtopia
  • NCLA
  • Olive Ave Polish
  • ORLY
  • OZN
  • Pacifica
  • Palate Polish
  • People of Color
  • Picture Polish
  • Piggy Paint
  • POPbeauty
  • Pretty Woman
  • Priti NYC
  • Raw Nails
  • Sienna
  • SOPHi
  • SpaRitual
  • Static Nails
  • sundays
  • tenoverten
  • Terra Beauty Bars
  • Triple O Polish
  • Trust Fund Beauty
  • ZAO Organic Makeup

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What is this Vegan Brands List?

This master list comprises all cosmetics brands that have been verified by us to not conduct or commission any animal testing on their ingredients, formulations, or finished products anywhere in the world.

That also includes not selling their cosmetics products in stores in mainland China under conditions where animal testing may be required by law. In addition, brands included on this list must only offer vegan products. This means absolutely no animal-derived ingredients or by-products are used —in any and all of their products! 

Why Support These Vegan Brands?

As part of choosing to live a cruelty-free and conscious lifestyle, we want to support brands that don’t test on animals. However, we also want to make sure none of the ingredients in our cosmetics were cruelly obtained from animals. And that’s why choosing cosmetics and personal care products made without animal-based ingredients is the best way to ensure no animals are harmed.

Also, choosing to support and buy from these 100% vegan brands shows there’s growing consumer demand for vegan products and that running a 100% vegan company is sustainable and profitable. This will hopefully motivate other brands to go entirely vegan as well.

So, I hope with this vegan brands list, you’ll get to discover the incredible and growing number of vegan makeup and beauty brands!



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May 31, 2025 0 comments
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