May 2, 2025 •

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OLLY Vitamins, best known for its gummy supplements, has expanded into the personal care sector with the introduction of OLLY Mood + Skin. This new product line aims to enhance both skin health and emotional well-being, featuring body washes, scrubs and serums designed to improve the skin barrier and elevate mood through fragrance technology.
The line incorporates neuroscience-backed fragrance blends alongside a proprietary vitamin complex known as 12-HSA. This complex is clinically proven to repair, strengthen and moisturize the skin.
“Launching OLLY Mood + Skin marks a natural progression as we broaden our support for daily wellness routines,” stated Bryan Ferschinger, chief revenue officer at OLLY, in a press release.
Industry trend analysts told us that OLLY’s move is strategically timed to tap into growing consumer demand for holistic personal care.
“With the perma-crisis in mind, the level of stress has significantly increased, pushing the consumer’s demand for products and experiences that can help them counterbalance their overall negative feelings and emotions,” said Eleonora Mazzilli, trend localization & business development director, North America at Beautystreams.
This psychological shift is impacting how consumers define beauty, she added. “With this new mindset, the definition of beauty is evolving into one that is focused on psychological well-being, self-care and health.”
She described OLLY’s launch as representative of a new category called “psycare”, which “will eventually evolve into a beauty category of its own.”
According to OLLY’s press release, fragrances in the Mood + Skin collection were tested using EEG technology to measure emotional impact. For example, the BRIGHT scent was found to increase brain wave activity associated with alertness, while the CALM fragrance was linked to brain waves that promote relaxation.
Mazzilli said that such innovations reflect broader shifts within the industry: “The latest advancements in science and technology allow us to see how fragrance impacts the human brain, give scientific proof of results and dig into scents’ emotional connections.”
However, she cautioned that brands entering this space must ensure that their claims have scientific backing “to meet consumer demands for greater transparency as well as result-driven solutions.”
Consumer search data from Spate supports the relevance of OLLY’s timing. Jenny Zeng, a beauty insight analyst at the company, highlighted strong year-over-year growth in searches related to mood and body care.
“Our data shows that interest in mood health is growing +61.9% YoY across Google and TikTok combined,” Zeng said. “We’re also seeing that ‘relaxing’ is trending alongside body care, with a +68.9% YoY growth.”
Mental health terms are also appearing more frequently in this context.
“‘Anxiety’ averages 2.3 million in monthly popularity in the context of body care,” Zeng added. “This launch from a supplement-focused brand like OLLY feels like a smart move, bridging wellness and beauty at a time when holistic health is becoming a defining theme in the category.”
According to the company’s release, the new collection features body washes, body scrubs and body serums in four core categories: CALM, REVIVE, BRIGHT and RENEW. Each product is paraben-free, sulfate-free, dermatologist-approved and available for $12.99 at Walmart, Amazon, Target and on OLLY’s DTC website.
OLLY also partnered with comedian Heather McMahan for an “Unlicensed Shower Therapy” campaign to promote the launch. While the marketing strategy adds a humorous angle, the company’s press release positioned the Mood + Skin line as a serious entry into the personal care market that is “rooted in science-backed self-care.”
This is a guest post from The Mixer – your one-stop destination to discover drinkspiration for every occasion. From delicious recipes with expert tips to trendy new serves and ideas, The Mixer encourages connectivity and good times, whether you’re new to hosting or a cocktail pro!
As the nights draw in and our thoughts turn to the holiday season, bring on the festive feels with these delicious Christmas cocktails. These delicious drinks capture all the seasonal flavours and are perfect for getting cosy and merry with your loved ones. Bottoms up!
The Negroni keeps making waves in the cocktail scene (yep, we’re looking at you, House of the Dragon fans), and we predict that the Christmas Negroni will be the next big thing this festive season. To make one, you’ll use the original Negroni recipe but add some festive flair by making your own Christmas-infused gin and using winter spice garnishes.
Ingredients (per person)
Method
1. Pour the Campari, infused gin and vermouth into an ice filled mixing glass
2. Stir until ice cold (about 30 seconds)
3. Strain into a chilled rocks glass over a large ice cube or sphere
4. Twist an orange peel over the Negroni to release its oil and add it to the drink
5. Garnish with cinnamon stick, star anise and a fresh bay leaf
How to make festive gin
To make your infused gin, grab your favourite gin and pour out a drink for yourself and a friend to make some space in the bottle to add the spices. Next, toast 2 cinnamon sticks, 2 star anise pods, 5 cloves, a teaspoon of black peppercorns, and 3 fresh bay leaves in a dry pan until fragrant. Transfer into a pestle and mortar and crush roughly. Add the spices to your ¾ bottle of gin, seal, and give it a good shake. Leave overnight – or for up to 3 days in a dark space – to infuse. Strain into a pitcher using a cheesecloth or coffee filter to remove the spice bits. Pour the gin back into the bottle, and voila!
Jack Frost is famous in folklore all over the world. In adult land, however, he is a mischievous frozen blue drink that spreads festive cheer. This is one of those fun alcoholic drinks for Christmas that will make your family and friends forget about the freezing temperatures outside while warming them up with a taste of the tropics inside. All you need is vodka or rum, pineapple juice, Blue Curaçao, coconut cream, corn syrup, ice, a decent blender, and your favourite people to share it with.
Ingredients (per person)
Method
A hands-down number one hit and family favourite at Christmas is eggnog. But what happens if you skip the rum, add a vanilla vodka and amaretto twist, shake it up and strain it into a glass? The Eggnog Martini, that’s what, and it’s epic! As far as best vodka Christmas cocktails go, this one is packed with sweet and indulgent holiday cheer. You absolutely have to try it.
Ingredients (per person)
Method
Sip on a Hot Toddy cocktail for a drink to soothe your soul after a long (long) day of family and Christmas activity chaos. It’s the ideal drink to enjoy slowly for that fireplace feeling. Also, it will be just what you need if you feel yourself morphing into the Grinch about to steal Christmas gifts from sugared-up children. It’s in our book of easy winter cocktails, and you can customise it with your favourite alcohol and flavourings.
Ingredients (per person)
Method
Spice up your Christmas-themed cocktails with a Winter Manhattan. To make these, you simply stir up three ingredients: whiskey, sweet vermouth, and apple sours. Like almost any cocktail, there are variations, including the festive Mistletoe Manhattan that calls for cherry juice, sugared cranberries, and rosemary, or a less sour version using bourbon, bitters, and sweet vermouth. We suggest testing a few options and choosing your favourite.
Ingredients (per person)
Method
There are so many different types of Martinis to taste, try and shake up, but the pretty Pomegranate Martini has a special place in our hearts because it’s so extremely photogenic. It’s also a very approachable drink, much closer in taste to a Cosmopolitan than a classic Martini. Sweetly tart, fruity and light, it’s easy to whip up (even in batches), and adds a hint of sophistication to just about any gathering.
Ingredients (per person)
Method
This spiced cocktail is exactly what you need to warm up on a cold night. To get those cheeks glowing, you’ll need bourbon, apple cider, vermouth and bitters. Serve your Bourbon Apple Cider over ice with a squeeze of fresh lemon juice and a sprig of thyme. This is a full-flavour cocktail, and the sourness of the lemon balances beautifully with the sweet notes of caramel, vanilla and apple. How do you like them apples? Because, quite frankly, we’re a little obsessed.
Ingredients (for 2 people)
Method
1. Add ice to a large mixing glass or cocktail shaker
2. Pour in the bourbon, cider, sweet vermouth, lemon juice and bitters
3. Stir until chilled (about 30 seconds)
4. Strain into any cocktail glass of your choice
5. Garnish with a few apple slices and a sprig of thyme
For more cocktail inspiration please visit The Mixer.