This year there are over 80(!) Nordic beauty products competing! Eighty!
All participating brands must be based in the Nordic countries (Denmark, Iceland, Finland, Sweden, or/and Norway) while the products must be made from 100% natural ingredients in the main categories, 99% natural products are allowed in the contest with specific limitations. You know, the Nordic countries are not actually that big (at least population-wise), so I find it very impressive how many interesting, unique and special natural/eco brands we have. I think I’m pretty well-versed with most local brands, but thanks to the Awards I’ve discovered several new interesting indie brands (I love me some good indie beauty products made with love)
The winners will be selected by a special Nordic Beauty Jury 2022 that consists of 50 Nordic stars from different fields, such as cinema, sports, music, and fashion. While it’s lovely to try and test out new products, a selection of +80 beauty items is a lot! They’ve had a nice challenge, I’m sure!
Some of the competing categories are…
Facial Cleansing
Hydration (toners, moisturizers, facial oils)
Deep Hydration (serums, eye care, etc).
Body Care
Hair Removal
Men’s Care
…and much more!