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Asian Beauty

Asian Makeup and Skincare Blog: SECRET KEY Self Brow Tattoo Tint Pack in #04 Ash Brown Review

by Lina Clémence July 20, 2025
written by Lina Clémence


I’m pleased to announce that I’ve been selected as a 1st Generation Beautiful Pioneer!

What is a Beautiful Pioneer?

“A Beautiful Pioneer is curious.
A Beautiful Pioneer is thorough.
A Beautiful Pioneer embraces and promotes beauty & individuality.”

I’ll be working with Cupidrop to test out the latest K-beauty products and review them with 100% honesty.

Since Cupidrop is based in NYC, shipping is super fast for US residents! The prices are also super affordable as the company started with the simple idea of offering great skincare products at great prices to the US.

For my first product, I received the SECRET KEY Self Brow Tattoo Tint Pack. I chose #04 Ash Brown because its the only shade with grey undertones, which look the most natural on girls with black hair.

The peel-off makeup trend has piqued my interest for some time now so I was super excited to try this out! I always seemed to gravitate to my good old brow pencil but by stepping out of my comfort zone, hopefully I’ll discover a new holy grail for my brows!

Price: $6

Size: 8g

Scent: Glue. But that’s only because I intentionally took a giant whiff an inch away from the bottle. The scent is undetectable upon opening and application.

Ingredients (rough run through Google Translate…obviously some gibberish in there):

Purified water, ethanol polyvinyl alcohol, dihydroxyacetone, Butylene Glycol, Polysorbate 00. panthenol, aloe vera leaf extract, soybean extract, xanthan gum, camellia seeds, tocopheryl acetate, sodium chloride, hydroxyzine . 1.2-hexan di caprylyl glycol, phenoxyethanol, W quality hexyl glycerin, Red No. 227 methane, pansaek No. 4, Blue No. 1

The brush is fairly thick so that large amounts of product can be applied easily. You’re supposed to apply a thick, even layer as opposed to a thin one for optimal pigmentation. On the downside, this makes precise edges difficult to achieve.

Once dry, the tint became a thin, stretchy film. While I did lose around 2 hairs per brow upon removal, it was quick and painless. I found that the tint didn’t come off in one piece and had to be rubbed off in small parts because it was clinging onto my hairs. When I applied the tint to my arm for a swatch/longevity test, the dried tint actually came off by itself– indicating how easy it is to remove on smooth skin.

My initial reaction to the tint was how “sharpie” it looked. There’s no possible way to thin the product out near the inner corners of your brows or create a softer outline. I actually tried with my right brow and ended up with patchiness in that area. Keep in mind that your brows will look exactly like how you draw them with the tint except several shades lighter. The edges will be super sharp!

While the majority of my brows were a nice “khaki grey” color, the edges were faintly outlined with some gold color. Honestly speaking, I was a bit horrified with how unnatural things looked immediately after removal. For review’s sake, I decided to leave the brows be to see how they faded.

The next morning, I was pleasantly surprised at how natural things were looking! The edges had softened up and were looking very similar to how I normally fill in my brows. The areas with little to no hair (my inner corners) lightened up significantly while the areas dense with hair stayed dark.

My favorite days were 2-3, and I noticed that the darkness was virtually gone by day 5.

For my second test on my brows, I left the tint on for only 30 minutes and the end product was very similar. However, the color was extremely prone to smearing. The product also peeled off easily and pulled off no hairs. Definitely leave your brows alone for 24 hours if choosing to apply for only 30 minutes!

As for the longevity test, I decided to do two patches on my wrist. (Keep in mind that the results on my wrist are much different than the results on my brows because my face is oilier, and more prone to sweat.) The instructions recommend leaving the product on overnight for a more “intense” color so I applied one patch for 2 hours and the other for 8 hrs.

The morning after applying the overnight patch test, I found that the product had peeled off by itself during the night. As a result, I’m not completely sure if I had the product on for 8 hours, but I definitely know that it was longer than 2.

Applying the product for only 2 hours gives a more brown color, while applying overnight gives a darker, grey color. The darkness of both patches was consistent for 5 days until I decided to run water over it (I had avoided running water over it in the shower.)

Once in the shower, the color significantly lightened. The color then continued to fade gracefully when I resumed running water over my wrist in the shower.

On day 11, I cleansed my wrist with a cleansing foam and the color came right off. There is a SLIGHT trace of the product, but for the most part it was gone.

Overall, I would recommend this product to those who want to have brow makeup on while at the pool or water park. The color fades much quicker than expected and stays for 1-2 days if you cleanse per usual.

The peel off trend is fun, I admit, but definitely a gimmick!


July 20, 2025 0 comments
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Luxury Fashion

ThirdLove opens first retail location to rival Victoria’s Secret

by Lina Clémence July 15, 2025
written by Lina Clémence


Move over Victoria’s Secret, you have some serious competition right on your tail. Finally, online shoppers will be able to try on bras from the relatively new lingerie company ThirdLove that is making a play on retail space, instead of just selling online in the hopes to rival and maybe even surpass Victoria’s Secret.

ThirdLove opened what’s called a pop-up store Wednesday in Soho, a neighborhood in New York City known for pop-ups. The company’s co-founder Heidi Zak said that they plan to keep the store open only until the end of the year. The opening comes as a surprise since Zak has previously stated that she didn’t intend to open any physical locations.

Image: Screenshot via Business Insider

Nevertheless, according to the report, she said:

“We just got to a point where we had talked about it for a long time and customers had been telling us they really wanted to be able to try on in person. We’ve had millions of online customers, but it just felt like we had too many questions and we should just bite the bullet and just do it, just test it.”

ThirdLove’s popup made a bold move with its location, as there’s a Victoria’s Secret shop down the block.

The company claims that their bras have the most comfortable fit of any other bra. Millions of its customers agree, and now, they’ll have a chance to actually try before buying with the help of personal “fit stylists” who will help customers find their perfect fit and perfect style for their shape.

thirdlove, lingerie, bras, soho, retail shop

Image: Screenshot via Business Insider

The company also aims to show consistency in their sizing and style, regardless of what size is worn. In fact, according to the report, Zak promised in 2018 to “only roll out a new style if it could be made in every size.” The company’s consistency in sizing took a shot at Rihanna, whose own Savage X Fenty line of lingerie was criticized for its inconsistency in style depending on the size.

S-XL vs 1X-3X.

I understand construction cannot always be the same for plus size (especially in lingerie) but I know you can do strappy bralettes in plus so why do brands do this? pic.twitter.com/vXvLDaB8Sk

— Alysse Dalessandro 🌈 (@readytostare) January 10, 2019

The in-store process starts with the fit stylist who uses the Fit Finder questionnaire to begin to narrow down different size and style choices. Then, the fit stylist takes the customer to a wall where bras are hung in different styles and sizes. After the size and style is chosen, the customer tries on the bra – which they can do with two different types of lighting: daylight and twilight, which can be changed at the push of a button. Alternatively, calling for support will bring the fit stylist in to answer questions or bring new bras to try on.

thirdlove, bras
Image via ThirdLove
thirdlove, bras
Image via ThirdLove


thirdlove, bras
Image via ThirdLove
thirdlove, bras
Image via ThirdLove


Ultimately, this new popup from ThirdLove will serve as a trial to determine if it’s feasible to continue to open more retail locations. If their retail store is anything like their online business, Victoria’s Secret better watch out because ThirdLove may just offer viable competition.

 

Featured Image: Screenshot via Business Insider

 

 

 




July 15, 2025 0 comments
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Canadian Beauty

The secret to radiant, hydrated skin: Kiehl’s new Ultra Pure Serums

by Lina Clémence July 7, 2025
written by Lina Clémence


When it comes to serums, Kiehl’s definitely knows what they’re doing.

Their Midnight Recover Serum is one of the brand’s most iconic and bestselling products, so when I heard that they released a new line of serums, I already knew they would be great products.

The new Kiehl’s Ultra Pure Serums are specially formulated to deliver potent, targeted treatments for various skin concerns, all while being gentle enough for even the most sensitive skin types. These serums are made with ultra-pure ingredients, meaning that they are free from a long list of potential irritants, including fragrance, parabens, sulfates, and more. In fact, each serum has only 10 ingredients or less, which makes them ideal for those with sensitive or reactive skin who may be prone to irritation or allergic reactions. Additionally, the Ultra Pure serums are formulated with a high concentration of active ingredients, allowing them to effectively target specific skin concerns and deliver visible results.

Kiehl's Ultra Pure High-Potency Serum 5.0% Niacinamide

First up is the Ultra Pure High-Potency Serum 5.0% Niacinamide (C$35), which is great for oily skin since it visibly reduces excess oil and imperfections.

This serum contains five per cent Niacinamide to visibly reduce shine and soothe skin. It also helps to reduce the appearance of imperfections in just two weeks with regular use and also reduces redness.  It is great for all skin types and is formulated for skin absorption and efficacy. Apply this to skin morning and night before your moisturizer.

Kiehl's Ultra Pure High-Potency Serum 1.5% Hyaluronic Acid

If you need some extra hydration, check out the Ultra Pure High-Potency Serum 1.5% Hyaluronic Acid (C$35) which contains seven ingredients to replenish and hydrate dry skin.

Like the name suggests, this serum contains 1.5 per cent Hyaluronic Acid to leave skin looking and feeling more plump, healthy, and hydrated. This can be used morning and night on skin before your moisturizer.

Kiehl's Ultra Pure High-Potency Serum 9.5% Glycolic Acid

Finally, if you are looking for smoother skin, then take a look at the Ultra Pure High-Potency Serum 9.5% Glycolic Acid (C$35). This serum contains seven ingredients that help to visibly smooth skin texture and boost skin’s glow.

This serum contains 9.8 per cent glycolic acid to refine skin’s texture for a smooth and glowing appearance.  It helps to minimize pores in as little as four weeks and boosts skin renewal in as little as three days.  Make sure to apply this serum in the evening only so it works overnight while you sleep.

Kiehl's Ultra Pure Serums

Kiehl’s Ultra Pure serums are a great option for those looking for effective, targeted skincare treatments that are also gentle and non-irritating. With a range of different formulations to choose from, there’s something for every skin concern. You can also mix and match these for a custom skincare routine. I also love that they are all $35, which for Kiehl’s is a great price and rivals their drugstore counterparts.  Considering how much their other serums are, at this price it’s really a great deal.

Have you tried the Kiehl’s Ultra Pure Serums yet?

Please note, all products provided by PR. All opinions are my own.

Like what you read? Check out these related posts:

  • Best face forward: The skincare you need to try for May 2020
  • Spring cleaning: New skincare products from Olay you need to try for spring
  • Rise & shine: Olay Retinol24 Skincare line
  • Spring ahead! The skincare products you need to try in March

 

The post The secret to radiant, hydrated skin: Kiehl’s new Ultra Pure Serums appeared first on A Pop of Colour.


July 7, 2025 0 comments
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