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shades

Indonesian Beauty

Emina Airy Surprise Tint with Keychain Gantungan Kunci | REVIEW & SWATCHES | ALL SHADES

by Lina Clémence July 28, 2025
written by Lina Clémence


Emina Airy Surprise Tint with Keychain dibuat dimana? : Made in PIRC – dibuat di Indonesia dengan Brand Country Originnya adalah Indonesia

✅lip tint texture-changing yang melembapkan dan memberikan efek bibir tampak halus dalam 1 kali swipe.

✅Tahan lama hingga 12 jam tanpa transfer,

✅dengan 4 macam moist lock agent (3% trehalose, glycerin, dan pentavitin, allantoin) yang terasa ringan seperti tidak menggunakan apa-apa.

 

Kalau teman – teman Beauty Escaper udah nonton

review di youtubeku

dan tertarik buat cobain produknya bisa Belanja/Shop melalui link ini

ada produk yang baru ada produk yang preloved:

💄Join Grup Telegramku Untuk Update Catalog Preloved🌺

🍑Mostly Preloved handle by my admin✨

🌿https://www.glowlicious.me/hello❤️


July 28, 2025 0 comments
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Beauty

What Not to Ask – Fifty Shades of Snail

by Lina Clémence July 22, 2025
written by Lina Clémence


9/30/2022 note: This article originally appeared on the now-defunct Kalista Edit. At some point I wasn’t aware of, both the site and my article vanished. I’ve edited this lightly and am republishing it here because, well, I wrote it, and there will always be someone who could use it.

Want free skincare advice?

If you do, you exist in the right time. You’re also in the right place: the Internet. Today’s Internet, where skincare enthusiasts, content creators, and sometimes even fully trained, highly qualified, and actively practicing estheticians and dermatologists give advice on every social media platform. There’s pretty much always someone answering some skincare question somewhere online at all times. Sometimes, that someone is a person whose recommendations you trust!

The instant access can be intoxicating. No saving up for facials or consultations. No waiting in line at a cosmetics counter. No appointment needed. You can drop your question in a comments section or send it as a DM the second it comes to mind. No limit, either. You can ask as many questions as many times as you want. In most cases, there’s no cost to you beyond your Internet or cell phone data bill.

Or the cost of a book 😉

Thing is, just because you can, doesn’t mean you should.

If you want free skincare advice that’s actually helpful—and if you want to maximize your chances that the person you asked will actually answer you—consider your question carefully before hitting submit. Here are some types of questions to avoid if you want genuinely helpful answers.

I’ve spent over half a decade now writing about skincare and participating in the skincare and Asian beauty communities. I’ve watched these communities grow from small Internet niches into huge and thriving ecosystems, capable of making and breaking brands. From the beginning, those of us who answer questions have had some common pet peeves. A lot of those pet peeves boil down to unrealistic expectations. Like the expectation that we can speak on products we’ve never even touched.

There’s a perception, especially among skincare newbies, that content creators are all-knowing, constantly updated databases of skincare knowledge. We get questions about products we’ve never heard of. We get questions about skincare for skin types and skin concerns we don’t have. People sometimes seem to expect that we can glance at an ingredients list and tell them right away whether the product will work for them and whether it will break them out. These unrealistic expectations lead to frustration for both the content creator and the person asking the question.

All hyaluronic acid toners are not created equal, but the subtle differences go beyond the top line of the ingredients list.

In the first place, an ingredients list doesn’t tell anything close to the full story about a product. It can sometimes tell you what kind of product it is or what kind of consistency the product will have, but it can’t tell you if you’ll like the product. It can tell you if the product contains ingredients that have been researched for your skin concerns, but it can’t tell you whether it will address those concerns effectively. It can tell you if a product contains ingredients that you already know you’re sensitive to, but it can’t tell you if it contains ingredients that you’re sensitive to but haven’t had the misfortune of encountering yet.

A product with an amazing-looking INCI list might turn out mediocre for your skin (or worse). A product with a very basic-looking formulation on paper might be the holy grail your face needs. If a creator hasn’t actually used the product themselves, they’re not going to know just from the label whether it would be great for them, let alone for you, a stranger with totally different skin. And the label and ingredients are all anyone has to go on when asked to evaluate an unfamiliar product. That’s unless you expect the creator to go look up reviews about the product themselves, which…no. We’ll get to that in more detail near the end.

And there will be a lot of products you’re interested in that your favorite creators haven’t tried or heard about. Skincare is a vast and terrifying landscape these days. Brands and products have both proliferated wildly in the last decade, especially in the wake of the K-beauty craze that familiarized beauty consumers all over the world with the concepts of acid toners, hydrating toners, actives, essences, serums, sheet masks, sleeping packs, and half a dozen types of moisturizer.

Skincare products lineup
There are products in this image (and my skincare routine) from at least four different countries and across a huge range of price points.

There is absolutely no way on earth for any single person, no matter how many followers they have, no matter how many credentials they display, to be familiar with every possible product that someone might ask them about.

If you’re not sure whether a creator has used a product you want to ask their opinion about, ask away. But be aware that they may not know that product. And if they haven’t used it but try to give you an answer anyway, keep in mind that opinions about products they haven’t touched should be taken with a grain of salt, no matter who’s giving the opinion. I’m counting myself in this too! It’s not about the integrity of the person you’re asking. They may have only the best intentions when opining about something they’ve never touched. But they simply can’t know exactly what’s best for your skin. Even dermatologists’ patients often have to go through a period of trial and error with their doctors’ recommendations until they settle on what actually works best for them.

Skincare is very personal. Skin types are only the tip of the iceberg of all the possible variances between people’s skin. Because the concept of skin types has been drilled into our consciousnesses by beauty marketing, however, the first question people ask about a product is often if it’s good for their skin type. The unspoken definition of “good” is usually “guaranteed to do what I need it to without causing any problems.” Or they’ll ask what the “best” product is for their skin type.

Unfortunately, beyond some very basic generalizations, it’s not really possible to say whether any given product will work well for your skin in particular. Acne-prone skin is the best example of this. Some people break out from coconut oil, some from olive oil, others from silicones. Some aren’t troubled by these common triggers at all but break out the second a drop of dairy hits the lips. Meanwhile, some people’s skin responds better to retinoids than acids or the other way around. Snail works great for some people but terribly for others. The list goes on and on.

2022 Biore UV Aqua Rich Aqua Protect Lotion sunscreen
This is one of the best sunscreens I’ve tried this year. For me. But I can’t promise it will be for you.

All those variables mean that, despite the claims of a million clickbaity articles, blog posts, and videos, there is no one “best” product in any category, for any concern, or for any skin type. Crowning something the “best” suggests that there’s some objective metric that can be applied to any product. In reality, what’s “best” for some could do absolutely nothing or be a total cystic acne nightmare for others.

Don’t get the wrong idea. It’s not that no one will answer you if you ask them what the best eye cream is for dark circles with a shellfish allergy. Plenty of people will. Sometimes the willingness to answer questions like these comes from overconfidence. Sometimes the willingness to answer comes from a desire to be seen as an expert or to make a sale. In any case, the answers you get may not be the ones you need.

Are the answers you might get (or that you might find in a generalized piece of content) totally pointless? No. You can use them as a jumping-off point, especially if you’re very new to skincare and unsure of what basics to look for. If you have dry skin, it’s likely that most of the “best products for dry skin” recs you’ll find will at least lean heavily on the moisturizing side. Conversely, you’ll see plenty of lightweight or outright mattifying products in “best of” lists for oily skin. But no matter what promises you hear, no “best” label on any product can guarantee that it will be a holy grail for your skin.

Circling back around to something I touched on briefly above: The people to whom you ask your skincare questions, whether they’re fellow skincare enthusiasts, content creators, or licensed professionals, are people. Like all people, they have gaps in their knowledge. No one knows everything about anything, let alone about your skin. Or how much a specific product costs in your specific region (or whether it’s available in your region, or what alternatives you can find in your region or for a lower price or more suited to your skin concerns).

Just as importantly, the people answering the questions are people who, like everyone else, have limited amounts of time and energy to give. Asking a question takes a few seconds of typing. Answering a question thoughtfully and accurately often takes much more labor than that. The person on the other side of the screen has a life of their own. They aren’t a 24/7 automated skincare advice bot to whom you just have to type the right sequence of words in order to receive an answer.

Before asking a question, it’s helpful to take a moment and consider whether that answer might be more easily answered with a Google search (or a search of the creator’s content, if it’s about something they’ve discussed before). That leaves the person on the other side of the question with more time and energy to spend answering the questions that they can be uniquely helpful on, or creating new content to learn from!

If you’re feeling uneasy at this point because you’ve asked questions like the ones I discussed above, please don’t. These types of questions are common for a reason. We’ve all been conditioned by popular media to hold out hope for that one miracle product that is absolutely guaranteed to work, and when we find a content creator we really respect and resonate with, it’s easy to assume that their knowledge is all-encompassing. We’ve all been there. And we’ve definitely all had burning skincare questions that we really needed answered.

Speaking of burning skincare questions, read on here! In the second part of this series, I take some of the most frequently asked problematic skincare questions and give you tips and suggestions on reframing them so that you can get the skincare advice you need!




July 22, 2025 0 comments
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Asian Beauty

What Questions to Ask to Get Helpful Answers – Fifty Shades of Snail

by Lina Clémence July 18, 2025
written by Lina Clémence


10/12/2022 note: This article originally appeared on the now-defunct Kalista Edit. At some point I wasn’t aware of, both the site and my article vanished. I’ve edited this lightly and am republishing it here because, well, I wrote it, and there will always be someone who could use it.

Welcome back!

In the first part of this series, we talked about some common assumptions and misconceptions that can lead us to ask skincare questions that other people can’t (or shouldn’t try to) answer. Theory isn’t as helpful as practice, though. So to help you figure out how you can reframe, rephrase, or redirect your questions for better results, here are some of the most common problematic skincare questions and how to fix them!

Q: “What is the best product for [your skin type, skin concerns, etc.]?”

As discussed in Part 1, there is no way for anyone to give you an absolutely correct answer on what is the best product in any category. No one on earth can be familiar with every single skincare product on the market. Even if someone was, there is no objective “best” product of any kind.

If you want to get someone’s opinion on the best products, reframe your questions to take their personal experience into account. “What is the best product” is one of my least favorite reader questions. “What is the best [product type] you’ve tried?” is one of my most favorite, and far easier to answer.

Q. “Is this product good for [your skin type/concerns/etc.]”?

Before asking a question like this, find out whether the person you’re asking even shares your skin type or concerns. I get an alarmingly high volume of questions regarding acne of all types as well as body hyperpigmentation. These are two issues that I have never struggled with or claimed to struggle with. Because those are not my personal concerns, my knowledge is limited to very basic, generic answers.

My skin type is normal with no particular sensitivities, and my main skin concerns are visible skin aging and maintaining hydration and glow.

On the other hand, readers who ask me about visible skin aging or about products for tretinoin-induced dryness end up getting fantastically detailed answers. Those are topics I have intimate experience with.

Most people who discuss skincare have shared their skin type and concerns somewhere on their content platforms. Take a moment to see if you can find that information. If it turns out the person you meant to ask doesn’t share your skin concerns, you’ll help yourself more in the long run by finding someone who does. The person you originally planned to ask may even point you in the right direction!

Q. “What do you think about this product [that the creator hasn’t tried]?”

There are times when questions about various products make up the majority of requests in my, and other content creators’, inboxes. Sometimes it’s because a brand is releasing an exciting new product. At other times, it’s because some existing product has gone viral. Sometimes it’s just because there’s a ripple of new product curiosity in the collective unconsciousness.

No matter why you’re asking, take a moment to see whether the product is even something the creator has used. Scroll through their previous posts. Use the search feature on their blogs. If they have used the product before, you can often find their thoughts that way. If they haven’t, you can at least get an idea of whether it’s something they care about. For example, a cursory glance at my blog or Instagram can probably tell you I’m not interested in heavily perfumed fashion house skincare lines, so I won’t have much to say about them.

Bliss Drench & Quench moisturizer
On the other hand, if you ask me about a water drop cream, chances are I’ll give you a lengthy answer.

If the product you’re curious about hasn’t been released yet or the person you’re asking hasn’t used it, feel free to ask away and send an ingredients list, but be aware that there’s really not that much anyone can tell from INCI alone. We might be able to say whether we’d personally be interested in the product. We may be able to give an opinion on the effects it could have, based on ingredients, and maybe even how effective it might be, based on the published concentrations of those ingredients. But no one can accurately predict if a product is going to be good for your skin, or pleasant to use, or worth the effort, just by looking at its formula on paper.

Asking for skincare advice: Skincare routine recommendations

Q: “Can you give me a routine for [your skin type/concerns/etc.]?”

This question is at the top of so many skincare content creators’ pet peeves lists.

Asking anyone to provide you with the blueprint for an entire personalized skincare routine all at once is asking for trouble. The longer someone has been in the skincare community and the more work they’ve put in to assembling their own routine and reviewing products and giving advice for others’ benefit, the more labor and risk this question represents.

The prefab skincare routine is a marketing invention. Every single person’s optimal skincare routine is different. The only way to find the routine that works for you is trial and error, ideally one product at a time. There is no way to shortcut this. No one else can do the work but you. If someone were to actually try (I have), it would take hours of research, communication, and experimentation. It’s far too much to ask of someone providing advice for free. In fact, I don’t really approve of people providing this kind of advice for a fee, either.

Fifty Shades of Snail skincare routine
What works for me may be a nightmare for you.

It’s also extremely risky to start an entire new routine all at once. If even one of the products doesn’t agree with your skin, you will have no idea which one and will have to scrap the whole thing and start over.

If you need help assembling your skincare routine, it’s better to share your current routine and ask, “What would you suggest I change in my routine first?”, “What would you suggest I add to my routine?”, or other similar questions that focus on changing one thing at a time. This is still a request for a lot of labor, so keep that in mind. The busier the content creator, the less time and energy they’ll have to spare for questions like this. Routine questions often fit better in skincare communities, where peers and enthusiasts can provide group feedback.

Q. “Can you tell me which product is breaking me out?”

Probably not. Every person’s acne triggers may be different. Someone could, if they had the time and inclination, look at the ingredients lists of the products you’re using and let you know if they contain any ingredients known to be more comedogenic, but as with the skincare routine question above, that’s a lot of labor. Online tools like CosDNA can give you the same information instantly. In most cases, however, you’ll have to figure out your triggers by removing products from your routine one at a time until your breakouts subside, then work to figure out the specific problem ingredients based on that information. If you really want to ask someone this question, consider framing it as a question about their personal experience with a product: “Did you find that any of these products broke you out?”

  1. “Where do I buy this product/can I buy this product in my country?”

Google, or your country’s equivalent, is a much easier and more reliable way to find product availability than asking a content creator or community of enthusiasts. If your concern is more about vendor trustworthiness than general availability, reframe your question as “Do you know if [seller] is reliable?” or something like that.

Q. “How much is this product?”

This is another question best suited for search engines. If you’ve already searched for the product and your question is based on concerns about a significant variance in prices between different vendors, I would suggest you ask, “What would you consider a reasonable price for this product?” instead. Prices are variable. Not just between regions, but between different vendors and often between vendors and official brand sites as well.

Q. “Do you know where my order is?”, “Do you know if [brand or vendor] ships to my country?”, or any other purchasing or shipping questions

These are questions that need to be directed to the brand or vendor in question, not to a content creator, no matter how good of a relationship the creator appears to have with the brand or vendor. Content creators are not employees. They can’t tell you why your order is taking a long time to process or which countries a seller accepts orders to.

Beauty Pie box
Also, sadly, most content creators have zero control over which countries brands and vendors ship to.

Q. “Is this safe for use during pregnancy/breastfeeding?” or any other medical questions

These questions absolutely must be directed to your doctor or other medical professional (and not one that you only know because you follow them on social media). No one should be answering any personal medical questions unless they’re a part of your medical team. Even dermatologists with social media presences will decline to consult on your medical questions for free over the Internet. The liability is too great.

Every content creator gets requests for advice from strangers. It’s part of the experience. Many of us enjoy responding when we can. What many of us don’t enjoy is a pile of questions hurled at us with no greeting or prior interaction or sense that the person asking the question realizes we’re also people.

Demands for skincare advice often show up as comments on content completely unrelated to the question. People ask questions without bothering to say hello or give any indication that they are aware of or appreciate our work beforehand. It often feels like people copy and paste the same question to every skincare guru they can think of. (Some of us have compared notes and found this to be true.) Sometimes people start messaging or commenting reminders and demands for answers if we don’t respond right away.

Rudeness is unlikely to net anyone a really thoughtful answer. It doesn’t hurt to say hello before asking a question. It doesn’t hurt to ask the question on a piece of content that’s actually relevant to it. It definitely doesn’t hurt to show that you understand that you’re asking a question of a real person, rather than shouting demands at an omnipotent skincare AI.

Innisfree cherry blossom jelly cream
This image is not relevant to the surrounding text. I just really like this product.

At its core, courtesy matters because it’s an acknowledgement of the other person’s humanity. When we’re in a store and approach an employee for help, we greet them first. (If you don’t: you should.) When we want to ask our server for another drink or the dessert menu at a restaurant, we ask them politely rather than snapping our fingers at them (or we should). The same applies to asking for skincare advice online. A little extra thought on your part will greatly increase the chances that the person you’re asking will want to respond.

On behalf of every skincare content creator who’s ever fielded a demand for a free personalized multi-step skincare routine or a question about a product order placed with a company the creator doesn’t work for, thank you for reading!




July 18, 2025 0 comments
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Beauty

NARS Light Reflecting Luminizing Powder + Afterglow Lip Shine (New Shades)

by Lina Clémence July 1, 2025
written by Lina Clémence


NARS launched some newness in highlighter and lip gloss and I have a review today! The Light Reflecting Luminizing Powders ($42 each) are exclusive to Ulta Beauty and NARS. The new shades of the Afterglow Lip Shine Lip Gloss ($28 each) are available at all NARS retailers like Sephora, Nordstrom, Ulta Beauty and Bluemercury.

Afterglow Lip Shine Lip Gloss

NARS Afterglow Lip Shine Lip Gloss

The Afterglow Lip Shine Lip Gloss* is one of the smoothest glosses I’ve tried and they added new shades which I think are beautiful. The shades run on the sheer side for a barely there kind of tint but they still show up on the lips. I prefer a little more pigment in my gloss but these wear very nicely and feel so smooth and hydrating I really don’t mind them being so sheer. (Other shades reviewed + swatched here.)

Wear time is pretty good if your lips don’t touch anything else. They aren’t the longest lasting though so you will have to reapply after a few hours. New colors are all 10/10 pretty. They are on the deeper side so if you prefer lighter shades these might be too dark for you.

  • Get Happy is a pretty soft rose pink
  • Dolce Vita is a warm rose
  • Make a Move is a muted orange/apricot
  • Smooth Talk is a transparent taupe
  • What If is a cool toned brown

NARS Afterglow Lip Shine Lip Gloss new shades

Lip swatches in action in this video here too.

Light Reflecting Luminizing Powder

NARS Light Reflecting Luminizing Powder

NARS also recently launched a new addition to their Light Reflecting line with a Light Reflecting Luminizing Powder. These are high shine shimmers with a highly reflective finish. The pigment is easy to control but they do pull very metallic on the skin. The shimmer is a little chunky, but if you apply with a finger or dense brush it will smooth out. If you have texture or large pores you might want to pass as these will emphasize them.

NARS Light Reflecting Luminizing Powder

NARS Light Reflecting Luminizing Powder swatches

I received Heavenly* at a NARS event in Miami (quick peek here in case you’re curious!) and I purchased the others from Ulta. I still think Heavenly is the best one, it’s a really stunning pink.

  • Eros is a soft cool toned ivory
  • Electra is a light champagne
  • Ophelia is a golden champagne
  • Heavenly is a metallic pink
  • Total Eclipse is a warm copper shimmer

Since the shimmer and glistening effect is on the intense side I don’t know that I can wear these everyday. They do make for a really beautiful special glow, but I prefer the subtle glow of the newer Prada Highlighters. Also I know the Chanel spring highlighter quad is sold out, but I am still reaching for that one on a regular basis.

Looks wearing each highlighter with a different lip. For skintone reference I wear the NARS Light Reflecting Foundation in either Vanuatu or Barcelona right now and the Radiant Creamy Concealer in Ginger. (My lighter spring time foundation shade is Sahel).

Light Reflecting Luminizing Powder in Eros + Afterglow Liquid Blush in Dolce Vita + Afterglow Lip Shine in Dolce Vita

NARS Light Reflecting Luminizing Powder in Eros

________

Light Reflecting Luminizing Powder Electra + Laguna Bronzer 01 (from Hot Escape Cheek Palette I, review here) + Afterglow Lip Shine in Smooth

NARS Light Reflecting Luminizing Powder in Electra

________

Light Reflecting Luminizing Powder Ophelia + Laguna Bronzer 03 (from Hot Escape Palette II, review here) + Afterglow Lip Shine in What If

NARS Light Reflecting Luminizing Powder in Ophelia

________

Light Reflecting Luminizing Powder Heavenly + Powder Blush in Thrill + Afterglow Lip Shine in Get Happy

NARS Light Reflecting Luminizing Powder in Heavenly

________

Light Reflecting Luminizing Powder Total Eclipse + Afterglow Lip Shine in Make a Move

NARS Light Reflecting Luminizing Powder Total Eclipse

________

Overall love the lip shines, I am really loving the Heavenly Highlighter. The other shades are stunning but I have some skin texture issues on my cheeks right now so I have to go easy on the highlighter.

Have you tried the new launches yet?

The Light Reflecting Luminizing Powders ($42 each) are exclusive to Ulta Beauty and NARS. The new shades of the Afterglow Lip Shine Lip Gloss ($28 each) are available at all NARS retailers like Sephora, Nordstrom, Ulta Beauty and Bluemercury.

Afterglow Lip Shine + Heavenly provided for review. Others purchased by me.




July 1, 2025 0 comments
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Beauty

The Best of Skin1004 – Fifty Shades of Snail

by Lina Clémence June 6, 2025
written by Lina Clémence


One of the best things about Korean skincare is that there really is something for everyone. No matter what your skin type and skin concerns are, there are options for you. Often excellent ones.

For example: If you have sensitive skin or just prefer gentle products with an emphasis on natural ingredients, but still want to feel excited about your skincare, Skin1004 is worth a very close look. So many products marketed as safe for sensitive skin either are not (often thanks to the use of fragrant essential oils for scent) or are legitimately low risk but also absolutely joyless.


Sponsored by Skin1004


After all these years of blogging about skincare, I still believe that skincare should inspire joy. The more you enjoy using a product, the easier it will be to use it consistently. And consistency is crucial to getting results. I’ve now tried a ton of Skin1004 products for various skin concerns. They’ve been flying under the radar making elegant, thoughtfully formulated skincare with interesting ingredients and beautiful textures. Here are my favorites—the moisturizers are especially exceptional!

Centella asiatica, aka gotu kola, has a long history in Asian folk medicine as a remedy for burns, wounds, and skin inflammation, and a shorter but still spectacular history in modern skincare as a calming and soothing agent. There’s also some evidence that centella and its derivatives may have brightening and anti-aging benefits. If you’ve ever noticed the word “Cica” in the name of a product or line, you’ll find centella—and often its derivatives, like madecassoside, asiaticoside, asiatic acid, and madecassic acid—in the ingredients.

Skin1004 sources their centella ingredients from farms in Madagascar, which the brand chose due to the optimal growing conditions and the sevenfold higher asiaticoside content found in centella cultivated there. The brand’s flagship Madagascar Centella line is made to help calm and repair sensitive, sensitized, or damaged skin.

Madagascar Centella Ampoule Foam

I’ve shown this cleanser in my stories a few times because it is one of the standout Madagascar Centella products for me. I’m very picky about cleansers, but this one passed my tests with flying colors!

Madagascar Centella Ampoule Foam ingredients: Centella asiatica extract (33%), sodium cocoyl isethionate, glycerin, water, sodium methyl cocoyl taurate, coco betaine, potassium cocoyl glycinate, 1-2 hexanediol, sodium chloride, potassium cocoate, potassium benzoate, polyquaternium-67, citric acid, dextrin, sodium bicarbonate, theobroma cacao (cocoa) extract, disodium EDTA, sodium acetate, butylene glycol, coptis chinensis root extract, sodium hyaluronate, eclipta prostrata extract, coccinia indica fruit extract

CosDNA analysis

What do I want in a foaming cleanser? First of all, foam! I think we all know at this point that foaming ability doesn’t actually equate to better cleansing ability, but massaging thick fluffy foam on my face feels satisfying. Satisfaction keeps me coming back.

And yet the foamiest cleansers tend to be the harshest. My other key requirement in a foaming cleanser is a neutral to low pH. The pH of foaming cleansers matters because the pH of a healthy skin barrier is usually between about 4.5 and 6. Washing with a cleanser at a higher pH weakens the skin barrier, stripping away necessary natural lipids and leaving skin more vulnerable to irritation and infection. This is especially damaging to already sensitive or sensitized skin, but even for normal and oily skin types, respecting the skin barrier generally leads to much healthier skin. My pH strips put the Madagascar Centella Ampoule Foam at a pH between 5.5 and 6, which is pretty optimal.

Ampoule Foam lather

Ampoule Foam pH test results

It’s difficult to find the balance between foamy and gentle. The Madagascar Centella Ampoule Foam does so beautifully. It lathers up easily in my hands and feels lush on my face. I’ve used it on very dry days and very sensitive days, and it leaves my face feeling fresh and soft. No irritation, no tightness, no flakiness, no rush to apply a hydrating product immediately afterwards. I’ll be keeping this around happily for a long time.

Buy it on Amazon

Buy it on the Skin1004 website

Madagascar Centella Soothing Cream

This moisturizer far exceeded my expectations too.

I’ve tried more than a few centella/cica creams in my time and almost always struggled to finish them. I often outright abandoned them as soon as my skin could handle anything more interesting. I find the majority of sensitive skin-friendly moisturizers just too boring to keep in my routine. On top of that, many are too heavy for my tastes, especially for daytime, when I need to layer a generous amount of sunscreen on top.

I started using the Skin1004 Madagascar Centella Soothing Cream during a recent bout of extreme sensitivity. I’d been using my (very strong) tretinoin prescription too continuously, and almost everything I put on my face stung. At the same time, the weather was unusually humid, so I really didn’t want anything oily or sticky on my face.

The Madagascar Centella Soothing Cream ended up being nothing like what I expected and yet actually a perfect solution. I was picturing a heavy emollient cream. Instead, it’s a refreshing-feeling, hydrating, lightweight gel cream. It layers smoothly with the rest of my skincare, sinks in quickly, and, most importantly, didn’t sting and did soothe my skin, which was feeling raw just from getting patted with a towel after cleansing.

Madagascar Centella Soothing Cream ingredients: Centella asiatica leaf extract (72%), glycerin, propanediol, dipropylene glycol, cyclomethicone, water, 1,2-hexanediol, trehalose, caprylyl methicone, C12-14 pareth-12, carbomer, tromethamine, ammonium acryloyldimethyltaurate/VP copolymer, C30-45 alkyl cetearyl dimethicone crosspolymer, xanthan gum, mentha piperita (peppermint) leaf extract, zingiber officinale (ginger) root extract, butylene glycol, ethylhexylglycerin, dipotassium glycyrrhizate, tranexamic acid, coptis chinensis root extract, theobroma cacao (cocoa) extract, dextrin, leuconostoc/radish root ferment filtrate, biosaccharide gum-1, disodium EDTA, sodium hyaluronate, beta glucan, ceramide EOP, ceramide NS, ceramide NP, ceramide AP, phytosphingosine, hydrogenated lecithin, cetearyl alcohol, stearic acid, cholesterol

CosDNA analysis

As you might expect, centella headlines the ingredients here, but I want to call out a few other ingredients I liked seeing (and putting on my face). The peppermint might seem like an odd choice in a sensitive skin-oriented product since menthol and peppermint can be irritating for some people. But since it’s an extract and not an oil, and presumably not present in a high concentration, it contributed a slight fresh sensation rather than the full-on burn of, say, Tiger Balm. Ginger root extract, meanwhile, adds some extra antioxidants to the mix. And the combination of ceramides, cholesterol, and phytosphingosine near the end may boost barrier recovery and function, always important for more sensitive skin.

Buy it on Amazon

Buy it on the Skin1004 website

Hydration! I consider it more important in my skincare routine than any actives, for all my personal skin concerns. Well hydrated skin looks plumper, firmer, and smoother than dehydrated skin, which tends to take on a dull, crepey, more aged appearance. The interaction of light with an abundance of water in the upper layers of skin gives it a lit-from-within glow that no makeup can replicate. And in my personal experience, hydration helps my skin heal faster when I’ve damaged it in some way.

Obviously, the main component of a hydrating product needs to be water. But if it were that easy, we could just slap some tap water on our faces and call it a day. An effective hydrating product also needs to contain humectants, which are molecules that attract and bind to water so that it continues to hydrate your skin rather than evaporating away.

Most of us are familiar with more common humectants like glycerin and hyaluronic acid (and alternative forms of hyaluronic acid like sodium hyaluronate and hydrolyzed hyaluronic acid). But there are other effective humectants as well, like polyglutamic acid and pantolactone. Many plant extracts have humectant properties as well. Also, since many plant extracts are water-based, they make a nice water substitute in a skincare product, allowing the product to achieve the right consistency alongside whatever extra benefits the plant compounds might deliver.

Anyway, I love a good hydrating product. So I slathered on the sleeping pack from this line eagerly.

Hyalu-Cica Sleeping Pack

As you might have guessed from the name, the Hyalu-Cica Sleeping Pack is an overnight moisturizing mask that simultaneously targets dehydrated and irritated or sensitive skin.

Hyalu-Cica Sleeping Pack ingredients: Centella asiatica leaf water (39%), water, butylene glycol, glycerin, 1,2-hexanediol, niacinamide, polyglutamic acid, pantolactone, hibiscus esculentus fruit extract, carbomer, panthenol, sodium hyaluronate, hydrolyzed hyaluronic acid, hyaluronic acid, cetearyl olivate, methylpropanediol, arginine, pullulan, sorbitan olivate, caprylic/capric triglyceride, pyrus communis (pear) fruit extract, adenosine, rosa damascena flower water, cucumis melo (melon) fruit extract, iris florentina root extract, ethylhexylglycerin, hedera helix (ivy) leaf/stem extract, sodium phytate, xanthan gum, maltodextrin, artemisia princeps leaf extract, hydrolyzed gardenia florida extract, melatonin, illicium verum (anise) fruit extract, larix sibirica wood extract, quercus mongolica leaf extract, persicaria hydropiper extract, rheum palmatum root/stalk extract, asarum sieboldii root extract, chrysanthellum indicum extract, corydalis turtschaninovii root extract, coptis japonica root extract, machilus thunbergii bark extract, pentylene glycol, hydrogenated lecithin, ceramide NP

CosDNA analysis

I find that the hydrating properties of the Hyalu-Cica Sleeping Pack definitely take precedence over the calming claims. This is a super smooth, silky-feeling gel cream with a quick dry-down and noticeable plumping effects both immediately and the next morning. It has all the main humectants you’d expect to find in a hydration-focused product, some of the more uncommon humectants, and a boatload of extracts to round out the product.

Sleeping packs are an interesting product category. Plenty of people argue that they’re just moisturizers marketed under a different name. Plenty of sleeping packs really do feel like just moisturizers marketed under a different name. Personally, I’m less interested in what a product is called than what it does: how something is marketed is generally determined by what the market seems to want. If people want products called sleeping packs, brands will label products as sleeping packs. And then again, there are sleeping packs that I’ve found to actually deliver different results overnight than a typical moisturizer.

When I use the Hyalu-Cica Sleeping Pack in moderate amounts, as I would a regular moisturizer, it works well for that purpose. It dries down quickly and leaves a smooth, primer-like finish. The moisture level is excellent for normal or oilier skin days and it plays well with my sunscreens.

When I use it as a sleeping pack, applying it in a much heavier layer overnight, it pumps an impressive amount of hydration and glow into my skin. My skin in the morning looks as plump and dewy as if I’d slept in a sheet mask, except without having to peel off a dried-up sheet mask off my face and without the disrupted sleep that I would have suffered if I’d tried to sleep with a sheet mask on my face. And, like the rest of the Skin1004 moisturizers that I’ve tried, it’s unfragranced and non-irritating, even when my skin is compromised.

Buy it on Amazon

Buy it on the Skin1004 website

Hyalu-Cica Water-Fit Sun Serum

While I don’t normally advise using sunscreen as moisturizer due to how much sunscreen is required to get the full advertised protection on the label, I can definitely get behind the added benefits of a sunscreen that’s also made to provide some extra hydration. Sometimes you’re in a hurry and don’t want to wait for your separate moisturizer to dry down before adding sun protection. And sometimes your skin just needs whatever extra hydration it can get.

With that being said, I’m often wary of “hydrating” or “moisturizing” sunscreens. Too often, they end up being too heavy to wear in the full amounts. Using too little sunscreen at a time can drastically reduce its ability to protect against UV radiation.

As the name suggests, Skin1004 Hyalu-Cica Water-Fit Sun Serum is a hydrating sunscreen that manages to live up to the claim without being too much for me, even over moisturizer.

Hyalu-Cica Water-Fit Sun Serum ingredients: Water, dibutyl adipate, propanediol, diethylamino hydroxybenzoyl hexyl benzoate, polymethylsilsesquioxane, ethylhexyl triazone, methylene bis-benzotriazoyl tetramethylbutylphenol, niacinamide, coco-caprylate/caprate, caprylyl methicone, diethylhexyl butamido triazone, glycerin, 1,2-hexanediol, butylene glycol, centella asiatica extract, betula platyphylla japonica bark extract, gingko biloba leaf extract, camellia sinensis leaf extract, triticum vulgare (wheat) sprout extract, medicago sativa (alfalfa) extract, brassica oleracea italica (broccoli) sprout extract, eruca sativa leaf extract, camellia japonica leaf extract, sodium hyaluronate, behenyl alcohol, poly C10-30 alkyl acrylate, polyglyceryl-3 methylglucose distearate, decyl glucoside, tromethamine, carbomer, acrylates/C10-30 alkyl acrylate crosspolymer, sodium stearoyl glutamate, polyacrylate crosspolymer-6, adenosine, xanthan gum, T-butyl alcohol, tocopherol, hydrolyzed hyaluronic acid, inositol, hyaluronic acid, pentylene glycol, ethylhexylglycerin

CosDNA analysis

The Hyalu-Cica Water-Fit Sun Serum hits all of my main requirements for a sunscreen. First and most importantly, it’s SPF 50+ and PA++++, so it provides high protection against both UVA and UVB radiation. It uses exclusively chemical filters (Uvinul A Plus, aka diethylamino hydroxybenzoyl hexyl benzoate, and Tinosorb M, aka methylene bis-benzotriazoyl tetramethylbutylphenol), which helps minimize the chances of streaky, chalky white cast—I don’t bother with mineral sunscreens basically ever. And it’s pleasant to use.

I wouldn’t exactly call it a serum, but it is a smooth, lightweight lotion-textured product that spreads easily and dries down fairly quickly. No white cast. It leaves a glowy and slightly dewy finish but doesn’t feel sticky on me. I also found that it sits well over the moisturizers I use and doesn’t pill up under makeup. I managed to use up almost the whole tube before I realized I was running low—hence how skinny it looks in the photo! I’d definitely reach for it again.

If you have sensitive or sensitized skin, you may also appreciate the fact that the Hyalu-Cica Water-Fit Sun Serum contains no fragrance or denatured alcohol, since both are known to increase the risk of irritation.

Buy it on Amazon

Buy it on the Skin1004 website

When I said Skin1004’s moisturizers are exceptional, I meant it. The brand has achieved the feat of making literally the only “tone-up” product I have ever liked. And I like it a lot.

The word “tone” in a product name instantly triggers alarm bells in my head. As a category, tone-up products are not my thing. Technically, a “tone-up” product aims to brighten up skin tone. In practice, the majority of tone-up creams I’ve used have simply been loaded with zinc oxide and/or titanium dioxide and achieved the intended effect by laying a noticeable chalky white cast on the skin.

The Skin1004 Tone Brightening Capsule Cream is not that.

Tone Brightening Capsule Cream ingredients: Centella asiatica extract (60%), water, butylene glycol, propanediol, niacinamide, isotridecyl isononanoate, phenyl trimethicone, 1,2-hexanediol, tranexamic acid, diglycerin, squalane, butyrospermum parkii (shea) butter, polyglyceryl-3 distearate, xylitylglucoside, cetyl alcohol, acrylates/C10-30 alkyl acrylate crosspolymer, anhydroxylitol, polyacrylate crosspolymer-6, arginine, trehalose, zea mays (corn) starch, xylitol, panthenol, pentylene glycol, microcrystalline cellulose, mannitol, glyceryl stearate citrate, ethylhexylglycerin, hydroxyethyl urea, glycerin, glucose, madecassoside, sodium hyaluronate, bisabolol, hydrogenated lecithin, glyceryl acrylate/acrylic acid copolymer, pyrus communis (pear) flower extract, lactobacillus ferment

CosDNA analysis

Similar to the other moisturizers in this post, the Tone Brightening Capsule Cream is on the more lightweight and hydrating side, rather than the heavier, more emollient side, making it most suitable for normal or oily skin types. It contains well researched skin-brightening agents niacinamide and tranexamic acid to address dark spots and brighten up dull, uneven skin tone. And it contains skin-soothing, hyperpigmentation-fighting madecassoside encapsulated in tiny beads that burst and release the ingredient upon application to skin. I love a little textural excitement in a cream, and it’s even better when the excitement also serves a purpose!

Long term and combined with daily sunscreen use, the combination of niacinamide, tranexamic acid, and madecassoside are a great combination for lightening up hyperpigmentation and achieving brighter, more even skin tone without thinning or irritating sensitive skin. In the short term, the Tone Brightening Capsule Cream gave my skin a distinct ultra-smooth glow. There aren’t many products I’ve found that produce a blur filter effect on my face in person. This does. I reach for it whenever I need an extra boost and don’t need heavy moisture. I love it.

Get it on the Skin1004 website (not available on Amazon)

These days, our standards for skincare are higher than ever, because we know more about skincare than ever before. We want products that effectively treat our skin’s needs, with ingredients that we’re comfortable using. We want those products to be suitable for our skin types too, and we want them to be fun.

Luckily, we also have more options than ever before. More options always beats fewer options. But the Korean skincare landscape can be overwhelming: there’s a different brand everywhere you look and more popping up by the day. It helps to know who makes products that align with your skin’s needs. If your skin is on the sensitive side and you like gentle, lightweight products that emphasize naturally derived ingredients, Skin1004 is a great place to start.

Shop the Skin1004 Amazon store

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June 6, 2025 0 comments
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Asian Beauty

How I Grew My Thinning Hair Back Thicker and Stronger Than Ever Before (with no drugs or medical treatments) – Fifty Shades of Snail

by Lina Clémence June 2, 2025
written by Lina Clémence


Self-perception is whack. Because we see ourselves in the mirror every day, we often fail to see changes taking place over time. Sometimes the brain refuses to perceive changes and keeps showing us the same image of ourselves we used to see. Other times, the brain continually rewrites our self-image, tricking us into thinking we’ve always looked the way we look now. It’s why I always encourage people to take periodic progress pictures. Being able to look back and forth from then to now can make changes obvious that we don’t pick up on in the mirror.

Anyway, last week I got curious and made a quick side-by-side of my hairline. I’ve been working on reducing my hair fall and regrowing my hair for a few years now. I used a picture from a couple of years ago and a picture from a couple months ago. The visible difference—which I had completely overlooked until then—blew me away.

This is a long, long blog post. It’s the culmination of almost everything I’ve tried for my hair over the past three years and everything I’ve learned in that time. If you’ve been worried you’re shedding too much hair, I hope you find something helpful in here for you.

I used to be afraid to wash my hair, because every time I did, so much fell out. Clumps of it at a time, often so big that they’d stop the tub from draining. I had to pull the clumps out of the drain catcher after every shower.

I called the clumps hair mice because, well, they were the size of small rodents. They were so bad that my own kid would call me out if I forgot to dispose of one before he used the shower. Obviously the drain rodents were bigger when my hair was longer, but even when I had my hair cut into a shorter bob, I’d still shed clumps of it at a time. They just came out more gerbil-sized. Maybe dormouse sized if I was lucky, but that was rare. You get the idea.

My hair has always been a huge source of insecurity for me. It’s always been fine and thin. It became my biggest insecurity these past few years, as I’ve chipped away at what I can change and grown into real acceptance of what I can’t change about my meat suit.

Definitely never felt like this back then.

I felt self-conscious of my fivehead, and of how much scalp showed through the extra sparse baby hairs on either side of my widow’s peak. Unfortunately, I had to let the thin hair at the front show, because I kept my hair pushed back from my face to cover up the thin spot at the crown of my head, which bothered me even more. I could just think of the thin hair in front as a high forehead and widow’s peak. The patch on my crown just felt like a bald spot. I knew intellectually that it was probably just my whorl, positioned a little too close to my natural part, but I hated it anyway.

Despite how unhappy I was with the state of my hair, though, I didn’t really do anything about it for the longest time. Since it had always been thin, I figured that’s just how it was supposed to be. And I figured the amount of hair I shed in the shower was normal and, again, just how it’s supposed to be.

I’m not afraid to wash my hair anymore. I realized that when I was taking a shower tonight. It has been a long time since I’ve winced at the amount of hair that would come off into my hands when I shampooed. It has been a long time since the shower water has puddled up to my ankles from how clogged the drain catcher would get. I’m kind of sad I didn’t fix this problem years ago, but not that sad, because better now than never.

I’m even happy with it unstyled these days!

According to the American Academy of Dermatology, “It’s normal to shed between 50 and 100 hairs a day.” And while I never got fixated enough to actually count the hairs in the hair mouse, or my hair brush, or the vacuum roller brush, or the hair tumbleweed zone in the corner of the bathroom where air currents carry strays, I figured it was about that much. Even if it was more than 100, I assumed that my hair shedding was within a normal range anyway. Not something that I could change. Just something I had to live with.

Over the past few years, however, I’ve learned so many lessons about how much control I actually had over “normal” physical attributes that I used to think were unchangeable. Like the first signs of sagging skin from age, previous lifestyle choices, and sun damage. Or my formerly flat ass.

Two major victories in one picture: a chubby braid and…you know.

We often place a lot of value on the concept of “normal.” So much so that we can conflate the concepts of normalcy—which just means that an attribute is common and shared by a lot of people—and inevitability. It was normal for my skin to start losing elasticity. It was normal for me to have so little booty meat that it hurt to sit on flat surfaces. But as it turns out, just because those things were normal, doesn’t mean they had to stay as they were.

I was probably shedding hair at a “normal” rate. My hair was thin, but not outside a normal range compared to others. And then I made some changes here and there. Those changes added up over time. Turns out I wasn’t suffering from permanent hair loss, where the follicles die and don’t produce more hair anymore.

I started to feel new hair growing in—a lot of it in some places. The hair mice were getting smaller and smaller. I saw fewer and fewer of them in the drain catcher. The new strands kept growing, turning into visible new layers of hair. They stuck out awkwardly in some places but blended in as they grew longer. My braid got fatter. The super sparse baby hair zones at my hairline filled in and took the top cm of my fivehead with them. Even the thin patch at the crown of my head is shrinking.

To really confirm, I took another comparison pic in similar lighting conditions and angle as the original one.

I’ve been wanting to share everything I did and everything I learned to get to this point. Originally, I was going to make a YouTube video, but I kept stalling. It’s a lot of information to try to organize into one video. Video creation really isn’t my strong suit anyway. I knew scripting, shooting, and editing it would take a million years.

The only reason I didn’t just write up a blog post as I’m doing now is because my blog posts get scraped and reposted without my permission on random shady websites within minutes of publishing. Getting those removed from Google and taken down from the websites is a massive pain in the ass. But ultimately, I knew writing this out gave me the best shot of actually presenting my full routine in the most easily digested and easily referenced format. So here we are. I’ll just deal with the plagiarism bots if I have to.

I’m not a doctor. I’m not a trichologist. I’m not a dietitian nor even a self-styled nutritionist with an online certification. I am a layperson, telling you my personal story of how I reversed my hair shedding and grew my own hair back. I just happen to be a very vain and obsessive person who enjoys learning how to improve my meat suit and communicating what I’ve learned even more.

There are a lot of potential medical causes for hair shedding (which can grow back) and hair loss (which can’t). If you feel you’ve been losing hair at an unusual rate and you can see a doctor, absolutely do that first. Get checked out, get bloodwork done. Similarly: it’s always best to first check with your doctor before you make any major changes to your diet or begin taking any supplements.

However. I live in the United States. I know a lot of you do too. “Go see a doctor” isn’t always (or even often) feasible for something that’s really a cosmetic issue. The changes that I made are minimally invasive and minimally drastic, which is why I feel comfortable sharing them for those who may want to try what I tried.

Everyone’s body is different. The reasons for your hair fall may be totally different from mine. Therefore I can’t promise that anything I did will have the same results for you. But I do feel that the things I did that helped me immensely are very low-risk. They’re also fairly inexpensive as compared to treatments like, say, scalp microneedling with PRP in a clinical environment. So if you’ve been noticing a lot of hair shedding, I suggest that the solutions I use are, if nothing else, a solid starting point.

I couldn’t have predicted that I’d end up here.

As always, my routines are not an instruction manual. I’m not saying try every single thing I do. Look through. Think about which ones sound like they might apply to you. Start with one or two. Build from there. As you get more mindful of your own routine and the effects you see, you’ll get a better sense of where to go next. What’s right for me may not be right for you!

Finally: I use affiliate links and codes in this post, which enable me to earn a small commission if purchases are made from my links or codes. Many of the products I discuss are provided to me by the brands.

I swear we’re almost ready to dive into the products and practices that have helped me stop my hair shedding. But one last thing before we get down to the details: my data!

I’ve been keeping track of my hair shedding since summer of 2022. That’s when it started bothering me enough to actually try to do something about it.

My system is pretty simple. Every day, I’d note down the size of the hair mouse (none, tiny, small, medium, or large—and none doesn’t mean I literally didn’t drop a single hair, just that I dropped so few that none of them got caught in the drain catcher).

I call it the hair mouse, but this also includes hair found elsewhere in the house too. It’s not a perfect system by any means. Neither was my record-keeping for the first few months. But it’s more than good enough for me to be able to spot patterns and correlate any changes with my cycle and with changes to my haircare or supplement routine, which I also always note down.

In June of 2022, I was shedding some amount of hair every day. By the end of 2022, I was seeing fewer large hair mouse days and, more excitingly, starting to see some no hair mouse days.

The left picture is from summer 2022, the start of this journey.

By spring of 2023, my hair fall had stabilized enough for me to spot a pattern. I shed the most at a certain point in my monthly cycle. By the end of the year (with one blip very obviously caused by a change in my nutrition), even those heavier shed days were only adding up to medium hair mice. No more large ones. Also by the end of 2023, my number of no hair mouse days had increased significantly. By that point, I was finding more long, curly blond hairs in the house (courtesy of my boyfriend, who does not live here and is not losing his hair) than I was finding my own long, straight black ones.

(If this was tedious to read, I’m sorry! It was even more tedious to track, and to transfer my 2022 and 2023 data over to a grid format like I’ve been doing with my 2024 so that I can visualize the patterns more easily.)

2024 has been great for my hair so far. My number of no hair mouse days is at its all-time high. My monthly heavier shed days only result in small hair mice. And after almost two years of steady improvement, I can actually see the changes on my head. The thin, sparse baby hair regions by my hairline are filling in. So is the thin patch at the crown of my head. I can run my hands through my hair back there without seeing my scalp. I have to clip my hair up in sections to style it because there’s now too much to just style it in one go, the way I used to. My hair has always grown fast, which is why I’m not focusing on length at all—it’s the density that’s gotten so much better.

It feels amazing. This is why I realized it’s time to finally dig in and tie everything together in one comprehensive post. I’ve talked about it plenty on my Instagram, but only in little snippets here and there, and Instagram posts are hard to search through and get buried quickly by both newer content and the algorithm.

So. You’ve borne with me for almost 2000 words. Let’s get into the meat of this post!

As I mentioned before, I’m no doctor or trichologist. If you suspect a medical cause for your hair shedding, consult a doctor if you can. But if you’re really not sure where to even begin figuring out the causes for your hair mouse infestation, here are some common ones, straight from the American Academy of Dermatology.

  • Damage to hair: Bleach and heat damage or overly rough brushing can contribute to increased hair shedding. We’ll talk about this one a lot below.
  • Friction and traction alopecia: If you frequently wear tight hats or headbands, the rubbing against your scalp can cause permanent hair loss. Similarly, if you often pull your hair back tightly in a ponytail, braid(s), or bun, watch out for traction alopecia, which usually shows up as thinning at the hairline.
  • Nutritional deficiencies: Per the AAD, deficiencies in biotin, iron, protein, or zinc can cause excessive hair shedding. We’ll discuss this in much more detail below.
  • Scalp health issues: Infections, skin disorders, and general poor skin condition on the scalp can cause increased hair shedding or permanent hair loss.
  • Medical problems: I’m grouping a number of these together under this category because I won’t be delving into them much since I’m not a doctor. Certain medications, including chemotherapy, can cause increased hair fall or permanent hair loss. So can some autoimmune disorders and hormonal balances, as well as childbirth, breastfeeding, illness, and chronic or extreme stress. Please see a doctor if you’re concerned that medical issues are causing your hair to fall out.
  • Genetics: Both men and women can suffer from androgenic alopecia, aka hereditary balding. Male pattern baldness typically affects the top of the head from the hairline back and results in total hair loss in that area. Female pattern baldness typically involves some amount of hair loss all over, and/or marked thinning outwards from the hair part on the top of the head, but usually doesn’t end in fully bald spots. Both can be emotionally distressing.
  • Age: Many of us experience some loss of hair density as we get older. Over time, our hair follicles slow down and may stop growing new hair. You’d think this is inevitable, but actually…it might not be. Let’s see.

Below I’m going to break down my hair regrowth routine into several sections working from the inside out. You’ll see how they link back up to some of the causes discussed here.

As I mentioned before, my hair has always been pretty fine and thin. Because it has always been pretty fine and thin, I assumed it was just destined to be fine and thin. And yes, it will probably always be on the finer side, but I had no idea how much changing my nutrition would impact my hair density. Because adding a couple of supplements apparently unlocked a whole new world of hair growth for me.

When it comes to hair regrowth, almost everything else in this post is secondary to the nutrition piece. Scalp care, haircare, heat protectants, and various tools only help what’s already growing. The nutrition piece is what allowed me to grow more.

I know the party line when it comes to supplements. “It’s expensive pee.” “You should be getting all the nutrition you need from your food.”

Sure. In ideal conditions. The conditions where we have:

  • Access to blood work to figure out exactly what our nutritional needs and deficiencies are
  • The time and inclination to do the research to figure out exactly which foods we need to include in our diets in order to get the nutrients we’re currently missing
  • The budget to procure the foods we’ve identified as containing the nutrients we’re missing
  • The time and inclination to prepare those foods if necessary
  • The willingness to eat whatever foods we’ve identified we should be eating in order to round out our personal nutritional intake, regardless of how we feel about those foods or whether they fit into our overall food consumption preferences and priorities

I mean, it’s a lot of conditions that need to be met. I hate a lot of foods. Also, I have a pretty specific diet that’s geared towards my fitness and body goals. There’s not a ton of wiggle room there unless I’m willing to compromise on my other preferences for my meat suit. So, supplements it is.

I’ve been taking the Goli Women’s Multi gummy supplements every day since summer of 2022. Fall of 2022 is about when I started to notice my hair fall decreasing (and my nails getting noticeably stronger). I kept taking the gummies. My hair kept getting denser. My hair mice kept decreasing.

Also, for those of you who didn’t care for the stickiness: they changed the recipe and they are no longer sticky!

I’ve taken other multivitamins before and never noticed a change in my hair fall. It seems pretty obvious to me that the main driver here is the biotin in the Goli Women’s Multis. The nutritional content of these gummies is about on par with other standard multivitamins, with one key difference. They contain 750% DV of biotin per serving.

Biotin is naturally occurring in some foods. Mostly foods I hate (nuts, legumes) and others that I just don’t eat much (whole grains, egg yolks), so I’m not surprised I was deficient. Biotin plays a role in keratin production, so it makes sense that it might help promote healthier hair, nails, and possibly skin (though I don’t see any difference there because my skincare routine has been solid for years anyway).

The jury is out on biotin, as far as research goes. Obviously there’s some evidence to support its benefits for hair and nail growth. That’s why it’s in every damn hair and nails supplement ever as well as in many collagen beauty supplements too. However, there’s also evidence suggesting that it doesn’t do anything. My theory about the conflicting data is very simple. Not everyone’s hair shedding or hair growth issues are due to a biotin deficiency. If some research subjects are losing hair for other reasons, taking biotin isn’t going to do anything. There.

My friend Dot @sumomosuki sees similar results.

Don’t take this as me suggesting you grab any biotin supplement, though. For one thing, the vast majority of biotin supplements or hair, skin, and nails supplements contain what seems to be to be way too much biotin—upwards of 10,000% DV in many cases!

Biotin is water-soluble, so theoretically the most that would happen is you’d get the aforementioned expensive pee, but from my layperson’s perspective, ingesting 10,000-15,000% DV of anything can’t be a good idea. Some people have also reported developing acne while taking biotin. It didn’t happen to me. It may not happen to you. But it may be worth starting with a lower dose to make sure you won’t have that issue.

Also, it isn’t a case of the more the better for me. Briefly in late 2023, I switched to the Vegamour Gro Biotin Gummies. Unlike the Goli Women’s Multis, the Vegamour gummies are explicitly marketed for hair health. And while Vegamour, like other brands, walks the line of not claiming hair growth improvements, they’re literally called Gro. The Vegamour Gro gummies contain a lot more biotin than the Goli. 16,666% DV.

It took a few weeks, but after I switched over to the Vegamour version, my hair mice started appearing again. At an alarming rate. I hadn’t had to dig clumps that big out of my drain in quite a long time. I was digging them out almost every night again. I’m actually still pretty upset about it.

This is my upset face.

I got a sinking feeling every time I shampooed and found my hands covered in shed hairs. I let this go on for a couple more weeks still before tossing the Vegamour gummies and going back to Goli. And a few weeks after that, my hair shedding dropped off again.

It’s been smooth sailing ever since. In fact, this year I’ve shed even less than before. My no shed days are up to almost half the days of every month. The other days are very minimal shed.

I suspect that in addition to the comparatively moderate dose of biotin, the specific combination and ratio of trace minerals in the Goli Women’s Multis, some of which are absent in the Vegamour, are doing some heavy lifting too. Whatever it is, I’m grateful for it and I’ll be taking these for as long as they remain available on the market.

Goli Gummies at Goli.com (code FIDDYSNAILS gives 17% off one-time orders and 32% off first time subscription orders)

In addition to the Goli gummies, I also feel the MSM supplements I’ve been taking since early 2023 have helped my hair and nails come in thicker and stronger than before. I notice the effect of these on my nails more than my hair—my nails used to be paper thin and prone to tearing, and now they’re rock hard and grow as long as I want them—but I figured I’d mention them too.

MSM is a (cheap) sulfur compound with some evidence supporting its benefits for hair and nail growth. Like biotin, it plays a role in keratin formation. It’s also anti-inflammatory and commonly used for muscle and joint health.

These are a bit horse pill-ish, but I put up with it.

I actually started taking it because my boyfriend (the handsome guy in the before picture I’ve been using) suggested it might help with the horrible headaches I used to get all the time. It…didn’t really do anything for my headaches, but my nails started growing crazy strong and my hair strands were getting thicker and stronger too. So I continue to take it.

Doctor’s Best MSM on Amazon

The final part of my nutritional diatribe is: Hair is made out of protein. So make sure you’re eating enough protein to give your body the building blocks it needs to grow hair (and nails and skin) in the first place. It’s pretty well known that people on very restrictive diets or people suffering from malnutrition (regardless of the volume of food they consume) lose their hair. Your hair itself is dead, but it’s grown through processes in your living body. Nourish your body!

Anyway. Now the easier parts!

Some years ago, my friend Tracy (of the now mostly retired but eternally relevant skincare and K-Beauty blog Fanserviced-B) blew my mind with the concept of scalp acids.

Your scalp is skin. And if that skin isn’t healthy, it can affect hair growth or induce more hair shedding than necessary. I don’t just mean actual skin disorders like seborrheic dermatitis or psoriasis, but also just run-of-the-mill clogs, dryness, flakiness, and itching. For example, if your scalp is always itching and you’re always scratching, you’re bound to cause some stress to your hair, similar to the manual stress that causes friction or traction alopecia.

Clarifying the scalp with an occasional exfoliating acid turned out to be a great first step towards a healthier scalp and hair. Tracy turned me on to using The Ordinary’s glycolic acid toner for this. It comes in a big bottle, making it perfect for generous use all over the scalp, and dispenses from a narrow-tipped nozzle, making it perfect for carefully squirting it down into hair parts onto the skin.

Perfect.

For quite a long time, I did this about once every week or two. About half an hour before showering, I would apply the glycolic toner on my scalp and carefully massage it in. After a half hour wait, I’d go shower and shampoo and condition as usual.

I used to get itchy bumps and clogs on my scalp. The scalp acids cleared those away easily. My hair gained a little extra lift and volume since it wasn’t being weighed down by dead skin cells at my scalp, too. While I don’t do this anymore, since I found a shampoo that gives similar effects without adding the extra step, I still think it’s a great way to quickly improve scalp health.

The Ordinary Glycolic Acid 7% Solution at TheOrdinary.Com

These days, instead of using scalp acids, I use 107’s Scalp Purifying Microbiome Shampoo once a week.

For my purposes, this is a magnificent clarifying shampoo. It contains citric acid, traditionally brewed vinegar, and salicylic acid to break down buildup on the scalp. It foams up beautifully and leaves my scalp and hair feeling deep cleaned and refreshed. It also contains a bevy of supporting ingredients, like ginseng, centella, ferments, and rosemary leaf oil to help soothe inflammation and support healthier growth.

Also: Nice big bottle.

The pH of this shampoo is around 5.5. This is important to note because the scalp is skin, and like skin, generally stays healthiest when cleansed with products at a lower than neutral pH. The outermost layer of skin, its protective barrier against both moisture loss and external irritants and contaminants, generally stays at a pH of between about 4.5 and 6. When we use cleansing products at a much higher pH, they can weaken the structural integrity of this barrier. As with facial cleansers, I prefer shampoos that are around pH 5.5.

I do find the 107 shampoo very deep cleansing, and using it more than twice a week can leave my hair feeling a little squeaky. On top of that, I color my hair and need to be extra careful not to strip out the color, so it isn’t my everyday shampoo. I think of it as a replacement for my occasional scalp acids treatment.

107 Scalp Purifying Microbiome Shampoo at 107.com

For daily haircare, I focus on keeping my scalp and hair clean and well conditioned. This helps minimize breakage, which contributes to hair fall. I don’t just use any shampoo or conditioner. The wrong ones (and I’ve tried a ton) do more harm than good. I know a product isn’t working out if my hair feels weak and stretchy when it’s wet, or when it snaps or tangles easily. Hair shed from breakage isn’t quite as bad in my eyes as hair falling out from the root, but I’d still rather keep as much of my hair on my head as possible.

I use the Olaplex No. 4 Bond Maintenance Shampoo as my daily shampoo. My old hairstylist turned me on to this shampoo years ago and I haven’t looked back.

Both the shampoo and conditioner are fab.

Like the 107 Scalp Purifying Microbiome Shampoo, the Olaplex 4 is pH 5.5. It also manages the feat of getting my hair sparkling clean without drying out the strands or my scalp. It doesn’t strip my color, and a tiny tiny bit goes a very long way. Even when my hair is down to my waist, I never need more than about a quarter size blob of shampoo to get mountains of lather all over my head. One bottle lasts me about half a year even with near-daily use!

One important tip to note with this shampoo: Emulsify it with a little water in your hands first before putting it in your hair. This helps work up the lather faster and better.

Olaplex No. 4 Bond Maintenance Shampoo on Amazon

Because my hair is fine and straight, I’m also extra careful with conditioner. I need conditioner to moisturize, smooth, and lubricate the strands. This keeps them soft and pliable, helps prevent tangling that could lead to breakage, and, of course, keeps my hair looking shiny and pretty. Because that’s the point of all of this, right? We’re not going to die if our hair is thinning. But we want it to stay healthy so it looks pretty! However, I don’t want my hair weighed down with a heavy moisturizer. That would just make it look thin and flat.

107 Hair & Scalp Hydrating Microbiome Treatment, meant to be the counterpart to the Scalp Purifying Microbiome Shampoo, works great for me as an everyday conditioner. It’s super lightweight and clean-rinsing, but detangles like a dream and leaves my hair feeling strong.

So this is my everyday shampoo and conditioner duo.

This product also has an extra benefit over a lot of other conditioners. It’s made to act as a calming, hydrating scalp treatment too. There aren’t many ways to moisturize the scalp without leaving hair looking greasy at the roots, but this does the trick. I was concerned about oily roots the first few times I used this as directed, then pleasantly surprised. My hair keeps a bit of lift at the roots but my scalp feels soothed and nourished.

107 Hair & Scalp Hydrating Microbiome Treatment on 107.com

If I didn’t bleach or heat-style my hair, the previous three products would be enough to keep it healthy and strong. But I have some bleached streaks, and they’re bleached bleached because I have to leave the bleach in for a solid 45 minutes to lift my natural color enough for the purple dye I like to show up. I also blow dry and heat style it several times a week at minimum. I have been self-soothing by doing my hair a lot lately, and this takes a toll.

One of the ways my newfound love of hot tools takes a toll is in dryer than normal hair. The lightweight conditioning that the 107 treatment provides is enough for most uses, but I do occasionally need a deeper conditioning treatment. So about once a week, I swap out the 107 treatment for the Olaplex No 5 Bond Maintenance Conditioner.

Therefore: My once weekly swap out shampoo and conditioner routine.

A long, long time ago, during the Memebox glory days, Tracy and I were obsessed with the Korean haircare brand Lador’s Hydro LPP Treatment. It was a rich deep conditioner that actually seemed to sink into hair instead of just leaving a slimy film on the surface. Lador Hydro LPP still exists, but it’s been through a couple of reformulations since then and I fell out of love with it with the first reformulation.

Anyway, it doesn’t matter because Olaplex 5 has completely taken Hydro LPP’s place in my heart. I apply this to wet hair right after shampoo and leave it in for a few minutes while doing the rest of my shower before rinsing. When I rinse, hardly anything comes out, because it feels like it actually penetrates into my hair, giving it more strength from within.

Olaplex No. 5 Bond Maintenance Conditioner on Amazon

I won’t be linking the last product in my scalp and haircare section because I haven’t used it long enough to give a full-hearted recommendation. I do want to mention it anyway, because it is extremely interesting and so far very very promising for me.

You’ve probably heard of Bosley, the hair transplant clinic chain. They make haircare too, through their Bosley MD brand. Last month, I was invited to join the launch Zoom for their new Revive+ Densifying Foam. I’ve been using the women’s version of the Revive+ foam for about a month now, and I’m actually pretty excited about it.

Mitochondria are the powerhouse of the cell.

Mitochondria are so hot right now. It’s because they’re the powerhouse of the cell. This indisputable scientific fact that all of us know has implications for beauty. Last year, I reviewed products from Timeline Skin Health, whose main active ingredient accelerates the skin renewal process by inducing mitophagy to help cells clear out defective mitochondria more effectively.

Bosley claims similar effects in the Revive+ formula. According to the brand, revitalizing the mitochondria at the hair follicle helps to extend the hair growth cycle. Also according to the brand, this can help mitigate hair follicles’ sensitivity to stressors like hormonal fluctuations as well as reduce deterioration due to age.

Since I’ve only been using the Revive+ foam for a few weeks, I can’t say for sure whether I’m seeing results. I will note, however, that I shed a lot less hair during the heavier shed days of my monthly cycle this month. That’s promising.

Also, I’m a ho for foam.

Bosley’s marketing emphasizes their use of AI to help develop this product. I actually think this was a misstep. The AI concept doesn’t exactly inspire positive feelings in a lot of people. The first time I mentioned that aspect of the product in my stories, I got a lot of replies expressive negative reactions to the idea of AI taking over the research like this.

My understanding of the way they used AI isn’t quite so dire. Bosley wanted to create a drug-free product, because not everyone wants to use minoxidil. (I can’t, because minoxidil is toxic to cats and I’d rather go full bald than put my cats in danger for the sake of my vanity.) They used AI to accelerate the initial stages of R&D by having it go through vast amounts of ingredient research to identify the precise molecule that they believed could achieve the desired effect, then went from there.

Keep an eye on my social media if you’re intrigued by this product. I’m sure I’ll be posting about it more as I keep using it.

If you don’t use hot tools much, if the occasional blow dry is the most you put your hair through, then you can probably stop reading here. Vitamins and shampoo and conditioner are the backbone of the routine that has helped me grow my hair thicker and denser than it ever was before.

Vitamins and shampoo and conditioner are not quite enough if you’re like me and enjoy regularly frying your hair into submission with hot tools set to 390F.

Like this.

The fact that I have so much fun heat styling my hair now is actually more evidence of how much it’s improved over the years. I used to be too scared of damage and breakage to ever do anything fun with my hair. Plus, it was so thin that I never really thought it looked nice styled unless my hairstylist did it anyway.

Now that I’ve got plenty of hair to work with, curling it or putting a wave in it or even just blow-drying it into a shiny sheet of smooth glass hair bring me so much joy. In order to continue doing so without absolutely destroying my hair, I have a whole arsenal of products to repair damage and protect it as much as possible from more.

Story time.

If you lived in San Diego around 2005 or 2006, and you liked to go to the mall, and you were a woman with at least a few inches of hair on your head, I probably tried to sell you a hair straightener at some point. Possibly kind of aggressively. Sorry about that.

I worked at some kiosks selling ceramic flat irons and curling wands. Generally we tried to stop people and get them to let us demo the products on their hair. I think people had just figured out how to do flat iron curls and that was very exciting. Anyway, not everyone wanted to let us touch their hair. This was actually fine with me, because I don’t really like touching people (which is why I never moved over to selling those Dead Sea skincare products instead even though it was better money).

When people were curious but didn’t want us screwing with their hair, or we were selling to men, we just demonstrated the products on ourselves. What that meant was my hair got fried. Fast. I mostly showed the product and technique on a couple of pieces of hair close to my face because those were easiest to get right. Those pieces of hair ended up rough and crispy and broke off in chunks. At night, I tried everything I could think of to at least mitigate the damage. Hot oil, hair masks, deep conditioners, vitamin E capsules cut open to release the thick goopy grease within. None of it really helped. The rest of my hair followed suit because I did also do my whole head at the kiosks when I was bored.

If I had had the products I’m about to discuss, my hair would probably have survived. It would at least have lasted longer before crumbling into dust and forcing me to get a shoulder length bob after I left that job.

I heat style my hair almost as frequently these days as I did back then. These days, it is not crumbling into dust. This is despite the fact that I have that particularly stubborn, straight Asian hair that requires very high heat to hold a shape. I always have the blow dryer on the highest heat setting, and my curlers and straighteners have to be set to at least 390F to work.

Of all the ways I heat style my hair, blow drying is the least damaging. It’s just hot air rather than nearly 400F metal or ceramic plates clamped directly onto the strands. It is still heat, however, and it is drying. So before blow drying, I usually apply a bit of Olaplex No. 6 Bond Smoother to my hair.

This is how it looks just blow dried.

Olaplex 6 is a moisturizing styling cream that you can also use as a leave-in conditioner if you want. I primarily started using it because it cuts down drying time significantly, which further helps to limit the damage to hair. I got extra diligent about it after blow drying my hair without it a couple of times. Without it, my hair feels rougher and looks duller and more frizzy after a blow dry. With it, my hair comes out lustrous and silky, and I don’t hit any tangles when I go to brush it.

A little goes a long way.

I blow dry with my Shark FlexStyle. Originally, I bought this Dyson AirWrap dupe because I got sucked in by how cool the hot air vortex curling rods look on camera. I quickly grew tired of struggling with the curlers because they’re a lot less easy for me than everyone else on social media makes them appear.

But I don’t regret my purchase at all, because it makes a perfect blow dryer. It’s super lightweight with a slim profile, so my arm doesn’t get tired of wielding it, and it dries my whole head incredibly fast. I used to say I could do my whole head in 5 minutes. I have more hair now, so I’ll revise that up and say it takes a bit less than 10 minutes, but it’s still amazingly quick, especially when I use the Olaplex 6 with it too.

Not too upset the curling rods aren’t my favorite.

Olaplex No. 6 Bond Smoother on Amazon

Shark FlexStyle on Amazon

My Shark FlexStyle also came with a blow dry brush attachment, but I ended up hating it. It pulls and rips my hair like crazy. I do love a good blow dry brush for when I want to blow dry my hair totally straight but with more bounce and movement than when I just let it dry straight naturally.

Like this.

When I’m doing a straight blowout, I’ll start by using the Shark FlexStyle (with the concentrator attachment) to lift and dry my roots. Then I go in on the length with a blow dry brush. I don’t have the coordination to wield a round brush in one hand and a blow dryer in the other. Trust me, I’ve tried. I can punch myself out with my own styling tools more easily than I can manage to make the whole two tools at once thing work.

After using a few blowout brushes, including the Revlon one that everyone had at some point in the past decade, I’m very confident that my Insert Name Here blowout brush is the best for me. The bristles are densely set enough to grab my hair and guide it into shape, but not so densely set that they pull or tear on my hair. The high heat setting is enough to create a style but not so hot that it creates unnecessary damage. And, like my Shark FlexStyle, it’s lightweight. I don’t like getting tired when I’m doing my hair.

The bristles are turning purple from my hair dye and that’s fine with me.

Finally, for that extra glassy glass hair look, I run a few drops of Olaplex No. 7 Bonding Oil through my hair before I use the blow dry brush. This oil is magical. It only takes a few drops on each side of my hair to leave it as fluidly glossy as liquid silk. It doesn’t feel oily at all, and if I apply it at night to damp hair after shampooing and conditioning, I wake up with incomparably silky hair too.

Liquid gold.

INH Insert Name Here Insert Blowout Here blow dry brush on Amazon­­

Olaplex No. 7 Bonding Oil on Amazon

Remember the story about flat iron curls that I told like six hundred words ago? Yeah, I still like doing those. They’re so fun when I want a bombshell kind of look.

This picture is about a year old and I just realized I can also tell I have way more hair now, not just length but density.

I also find flat iron curls slightly less damaging than curling with a curling iron or rod. Instead of clamping the hot metal down on your hair and holding it there, you’re moving the hot metal down the length of your hair. That way, hair spends less time on the hot metal. Hence, less damage.

For best results with flat iron curls, you need a flat iron with a fairly narrow and rounded profile and very smooth plates so that they glide down the hair shaft easily. I’ve tried a few cheapie models, and a lot of them tend to stick to hair, causing tugging and unnecessary damage. I have two different Kristin Ess mini flat irons that are the same size and shape, and I end up using the Nanoblack more, because it slides a bit more easily.

The black plates also don’t show my hair dye, which is nice.

My one complaint about these is that the power cord on the minis is pretty short. That’s really more of a complaint about my apartment, though. There are no outlets in the bathroom, so I end up trapped near the door with the hot tool plugged in to the kitchen outlet instead.

While flat iron curls are less damaging than curling irons or curling rods, however, they are still pretty damaging because of the direct contact with the high heat plates. When I’m doing these, I prep my hair with Olaplex No. 9 Bond Protector serum. This is a lightweight gel serum made to protect hair up to 450F.

I use this a bit more generously than 6 or 7.

It also adds a lot of shine and gives what the brand calls “style memory” and what my elder millennial self just calls “hold.” It’s not stiff and crunchy like the styling gels of yore, though. While this makes my hair hold a shape all the way until my next shampoo, it doesn’t feel like a hold product. Hair stays soft and moves naturally with it.

Kristin Ess Nanoblack ¾” travel flat iron at Ulta

Olaplex No. 9 Bond Protector Nourishing Hair Serum on Amazon

The Olaplex 9 comes in extra handy when I’m doing my current absolute favorite hairstyle: mermaid waves!

THESE

I actually had the INH Insert Waves Here waving iron for something like a year before I dared to try it out. Because it looks terrifying. It’s basically three curling irons fused together with a plate that clamps down on one side to create a a big wave pattern. It’s the kaiju version of a crimper.

Then I finally worked up the nerve to try it. I burned myself a couple of times at first, but I also fell in love. It’s huge, so you can fit a lot of hair in it at a time, making styling super fast and easy. Takes maybe 5 or so minutes to get a full head of glorious beachy waves. I’ll do an updated tutorial on my Insta soon.

It is scary looking though right

It is, however, the most damaging of all my styling tools, because you do hold it clamped down on your hair without moving it for a few seconds on each piece. After much experimentation, I’ve found that counting to five Mississippily works best for my stubborn hair. I do have to be very on top of my repairing routine when I use this thing a lot, but it’s so worth it.

INH Insert Name Here Insert Waves Here waver on Amazon

No heat protectant is magic. The Olaplex products I use before heat styling help significantly, but when you’re clamping 400 degrees of hot metal or ceramic directly on your hair, it’s going to take some damage. Doubly so if some of your hair is bleached, as mine is.

I absolutely would not have half my hair length if I didn’t use a good bond repair product religiously. A little over a year ago, a new brand called Epres—founded by Eric Pressly, one of the original creators of the Olaplex molecule—reached out with an offer to try their bond repair product. I said yes, and the rest is history (but my hair is not).

This vial contains the precious molecule.

The Epres molecule is nothing short of a miracle. My hair can be fried to hell and back, but 15-20 minutes saturated with the Epres Bond Repair Treatment restores it to a strong, shiny, almost virgin state. Epres (and, to a slightly lesser extent, the older Olaplex bond repair treatment) works by penetrating the hair shaft and forming new keratin bonds within it to replace the bonds that were broken by bleach, heat styling, or general rough handling. It’s also nearly instantaneous.

I find the Epres Bond Repair Treatment much easier to use than the somewhat comparable Olaplex No. 3 Hair Perfector. You have to apply Olaplex 3 to damp hair, meaning you need to get your hair wet first, then put the product in, then wash it out afterwards. Epres goes right on dry hair. You mix the concentrate provided in a little vial with plain water in their spray bottle, then just spray it on to saturate hair and brush through. Put it up for a little while and then shampoo and condition as normal.

They just updated the spray bottle to a smaller, slimmer design, so check my Instagram stories later today for a look.

Per Dr. Pressly, one of the key advantages of the Epres molecule is that it moves more easily through hair and penetrates better than the Olaplex molecule, for more complete damage repair. In my comparison of the two products, I found that to be true.

The effects of any bond builder product like this do go away after a few washes, as the newly created keratin bonds eventually wash out (or get broken by your styling habits anyway), but the results of the Epres treatment last longer than Olaplex’s. When I’m not doing much with my hair, I just do it once a week. If I’ve been going hard with my waver or flat iron, I do it twice a week. It does so much to keep my hair intact.

Epres Bond Repair Treatment starter kits and refill packs at Epres.com (20% off with code FIDDYSNAILS)

You might be wondering why, if it took so much time and so much work to grow my hair out from thinning to so much denser and thicker than before, I’m so eager to style it and fry it and potentially damage it more. And that would be a good question.

I do it because it’s fun! Originally I did just want my hair to grow out more so that I’d feel less self-conscious about the thin spots. But the more it grew out, the more I wanted to play with it, experiment with different looks, actually have fun with it. Because for me, that’s the point of taking so much care with my meat suit. To have a canvas for creativity and new ways to feel joy in existing in my physical form! Just like I didn’t go to all the trouble of growing a butt just to hide it away in baggy pants, I also didn’t go to all the trouble of reversing my hair thinning just to let it hang limp or put it up in a bun.

I’m pretty sure everyone but me also knew I was going to dye it purple eventually.

But that’s just me. Like I said, my routine is not meant to be an instruction manual—you don’t have to do every single thing I do. If you’ve made it this far, I applaud you. That was a lot! I hope you found some suggestions that apply to your situation, and I equally hope you ignore the ones that don’t.

If you have any questions or want me to go into any more detail about anything I mentioned here, please please ask in the comments. This is the most comprehensive piece of writing I’ve done since my book, but I still omitted quite a lot for the sake of all our attention spans. I’m happy to answer questions and take requests for follow-ups.

In between hairstyling sessions.

Also, if you enjoyed reading this and wish I’d write more blog posts…stay tuned, because I have some big plans in that area for you.

Thanks for reading!





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June 2, 2025 0 comments
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Asian Beauty

Viral Tirtir BB cushion with 30 shades and why is that important

by Lina Clémence May 31, 2025
written by Lina Clémence


It’s been a hot minute since I’ve written on here, so hi again!  I have come back out from hiding and am back to bring you some news.  If you haven’t been on the internet lately, specifically Tiktok, you may or may not know there is a ridiculously viral Korean BB cushion gaining speed in popularity right now.  And if you have been a long-time reader, you would know I used to (and maybe still am) a huge BB cushion fanatic and still own 50 BB cushions in my collection.  Naturally, I had to get my hands on it to try, which I posted an Instagram reel not too long ago if you want to check it out.

With all the hype going around, I wanted to dig deeper into the brand.  Is Tirtir a Korean or Japanese brand, who is the founder and what is their brand story.  Is the Tirtir red cushion really that good and do they have more versions to choose from?  And how is a Korean brand able to produce 30 shades while other bigger brands like Laneige only able to offer 8 shades even though they’ve been in the North American market for almost a decade, if not longer.  We’re going to dive into all of these topics and hopefully I can answer majority of the questions you might have.  Let’s go~

I actually couldn’t find much information about the brand, nor were they able to give me the brand philosophy when I reached out. From what I could gather, Tir is an acronym for “Trust + In + Radiance”.

“Our mission is to help our customers find their own inner, healthy radiance, and we hope our products can help do so by bringing out the glow in everyone.”

Tirtir was founded in 2016/2017 by Korean beauty influencer Lee Yubin who was born in 1988 and graduated with a degree in clothing/ fashion.  She went on to launch a clothing shopping mall called “TheThat” in 2013 and operated for four years.  Other then that, there doesn’t seem to be information on the website either which is odd. I did find this article from the Korea Post dating back to 2021 and it highlighted how Lee Yubin received “$10 million export tower” award at the 57th Trade Day.

Picture from Korea Post article

Is Tirtir a Korean brand or Japanese brand?

There seems to be confusion around this topic, rightfully so though.  Tirtir is a Korean brand, however, the red cushion gained lots of popularity in Japan and even won first place Cosme award for the best cushion foundation in 2022 and 2023.  For those who don’t know, Cosme is Japan’s consumer cosmetic rating system which is based on consumer rating and not bought out by advertisers. 

A lot of times, Korean brands and even Western brands have Asia-specific products only sold in specific countries or regions.  In Tirtir’s case, this was exported to Japan and it gained such a cult following in Japan, which is now causing confusion for overseas folks now discovering this gem and thinking it is Japanese because of the Japanese hype it is already getting.

What is a BB cushion?  What is the difference between BB cushion and BB cream?

To understand what BB cushion is, we have to first understand what BB cream is.  BB cream is short for “blemish balm”, and was originally formulated back in 1960’s in Germany by dermatologist Dr. Christine Schrammek.  BB cream was formulated to help her patient’s protect their sensitive skin after facial peels or surgery.  It was then popularized in South Korea and was a smash hit during the early 2000’s, with brands like Skin79, Etude House, Missha and Skinfood fueling the popularity spreading across Asia.  Sadly back then, BB creams had an unfortunate grey undertone to them and also had 1 to 3 shades to choose from if you were lucky.  Shade selection was little to no choice and we all had to just suffer because they were comfortable on the skin and gave us decent coverage for every day.

In 2008, Amorepacific (Korea’s equivalent of Estee Lauder mother company housing many other brands) released a new product that was soaked in a special urethane foam and housed in what we now know as the cushion compact.  IOPE (an Amorepacific brand) introduced its air cushion sunblock in 2008, and than 2013 was when they released their iconic IOPE air cushion XP.  I remember those days vividly wanting to get my hands on it so bad that I did an internet trade with someone off of Reddit.  Those were the struggle days when online shopping was not as accessible as it is now.

Fast forward to the present day, almost all Western brands including drugstores and high-end luxury brands now have BB cushions in their product lineup.  The one thing that K-beauty has always struggled with is their shade selection.  Even for such a homogenous country as well as the neighboring countries, I remember visiting Korea and seeing so many women on the street walking around with unnaturally ghostly-looking faces.  I do understand it is a deep-rooted cultural thing where you’re considered more attractive if you have pale skin because back in the ancient days, those with darker skin technically was the working class who slaved away in the sun, working jobs like farming while the noblemen were inside being fed grapes and staying away from the sun.

Why is Tirtir 30 shades of BB cushion revolutionary and why it needs to be celebrated?

Those of you who have had experience trying to buy any type of base makeup from a Korean brand would know you always only had 2-3 shades to choose from, 5 if you are lucky and most likely you’ll find those 5 shades from a luxury brand.  Tirtir did start with only 3 shades to choose from like most Korean brands, however, Tiktok content creator @missdarcei who is a Canadian content creator, created a buzz on the Tirtir cushion when trying on their newly expanded 9 shade range, garnering 20 million views on that video.

She is known to try not only Western brands but Korean brands as well as, calling out the fact that no Korean brands carry her foundation shade.  One would say “well of course they don’t have her color, Korea/ Asia is such a homogenous country/ continent, why would they have a color suited for an African American/ Canadian descent?”  Most people and brands would just leave it alone, but Tirtir was smart and used that as constructive criticism. In a short frame of time of just 4 months, somehow Tirtir has been able to pull together 30 shades.  30 SHADES!!  The last time that has happened and made a splash in the beauty world was Fenty.  I’m not sitting here saying no other Western brands have 30 shades in their existing lineup of foundations, but for a Korean brand….. that’s unheard of.

So we went from these humble 3 shade beginnings, to……

Now 30 shades have released on June 5th of 2024.

In comparison to what Puritio’s cica clearing BB cream which offered a decent range of 6 shades, this now compared to Tirtir’s 30 shades is laughable.  I would say BB cream are suppose to be a “tinted moisturizer” type of product, so they are thinking it should somewhat blend into the skin thinly so shade range isn’t a huge problem.  I have seen people swatching and reviewing these.  I personally never jumped on reviewing these because they looked SO grey, it’s almost taking two steps forward and five steps back to early 2000’s.

Heimish also did what Purito did, offering 8 shades with their BB cream line.  The light range is pretty terrible and the medium to dark is alright??

Lastly, Laneige does have a slightly bigger shade range with their BB cushions and foundations, offering 15 shades.  I know they have this cool customizable foundation robot in Korea which you can custom-make your own foundation, but who is realistically going to fly to Korea just so they can get the perfect shade match.  The shade range goes up to 150 shades (don’t quote me, it is something crazy though), but couldn’t they spend that money to invest in expanding their North American shade range if they have been in the market for a decade now??  Laneige, surprisingly, doesn’t already have a huge range of shades readily in stores since their mother brand (Amorepacific) is the Korean equivalent of the Estee Lauder group in the east.

So what does this mean for the future?  With Tirtir’s smart and strategic move to produce 30 shades of foundation for a Korean brand, this now sets a higher standard for all other K-beauty brands.  I’m hoping this ideology will seep into Korea’s domestic market as well and offer the people at LEAST 10 shades to choose from.  For Korean brands marketed towards overseas markets like Beauty of Joseon, Purito, Cosrx, they will now have to step up to the plate and offer the people what they want.  If an “unknown” (unknown to the overseas market) brand like Tirtir can magically produce 30 shades and include a dark chocolate, melanin-friendly shade that isn’t BLACK (yes, I’m talking about you Youthforia), any other brand can do it too.  The people no longer will settle for less.

For those who didn’t know, Tirtir has 5 versions of BB cushions. Tirtir mask fit red cushion is the most popular at the moment, offering 30 shades while the rest still has 3 shades to offer.  Which version is suited best for you?  Let me break it down:

Tirtir cushion for oily skin –> Tirtir mask fit cushion (black compact) for natural matte coverage
Tirtir cushion for oily skin –> Tirtir mask fit all-cover cushion (pink compact) for higher matte coverage than the black one
Tirtir cushion for normal to dry skin –> Tirtir mask fit aura cushion for light to medium coverage with a semi glow finish
Tirtir cushion for normal to dry skin –> Tirtir mask fit red cushion (red compact) for medium to a buildable high coverage
Tirtir for normal to dry skin –> Tirtir my glow cream cushion (white compact) for a light, dewy finish

I haven’t tried all the versions yet, so don’t quote me on my predictions on which cushion would be suitable for your skin type.  I’ve only tried the fit red cushion for the time being and it is a beautiful formula with very good coverage!  It doesn’t cling onto my dry patches, has a light natural glow and my skin looks truly flawless.  I didn’t get the right shade the first time, so now that I have four more shades to try, I’ll report back and see how it performs throughout the day.

Where can I buy Tirtir in Korea, Japan, USA?

For those of you visiting Korea, here are the two places you can find Tirtir’s store and products.  Both locations are located in Seoul, South Korea.  Specific products can be found in Olive Young, however most skincare and makeup products aren’t found offline.  Your best option is to visit Tirtir’s showroom.
Hapjeong (Hongdae) Branch: 5 Jandari-ro 3an-gil, Mapo-gu, Seoul 04043
Seongsu Branch: 21 Wangsimni-ro 6-gil, Seongdong-gu, Seoul 04778

As for those visiting Japan, you can find Tirtir products at these locations:
Cosme in Harajuku (1 Chome-14-27 Jingumae, Shibuya City, Tokyo 150-0001, Japan)
LOFT in Shibuya (21-1 Udagawacho, Shibuya City, Tokyo 150-0042, Japan)
Mega Don in Quijote in Shibuya (28-6 Udagawacho, Shibuya City, Tokyo 154-0042, Japan)

And for those who are living in North America, Tirtir can be found on Amazon US and Skincupid.

_______________

In conclusion, I think Tirtir’s fast response to their virality is a true testimony of how their brand is going to grow in the future.  A responsive brand that puts its money where its mouth is truly deserves recognition, especially when we know how long it normally takes brands to produce just one brand.  It normally takes months, if not years!!  And to be able to somehow perfect the shade range, when even Western brands can’t seem to get darker shades right for years.  Like WHAT??  I’m excited to see what Tirtir has to offer and hopefully they can also fix their official website’s terrible loading speed LOL.





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