[unpaid/sample/affiliate/ad] I think my experience with Fable & Mane Volumizing Shampoo and Conditioner is one of ‘great brand, wrong product’. The Volumizing formula just wasn’t right for my hair and while this brand focuses on age old Indian hair secrets, the promise of soft, bouncier and fuller hair just didn’t happen for me.
There’s a pre-shampoo hair oil that I am really looking forward to using and instinctively feel that it will be great for my bleached hair, but in this instance, not only was there no volume to speak of, it also looked rather dull. Annoying. To make hair products do some form of amplifying, you need to use ingredients that directly impact the hair shaft or contribute to the appearance of volume – typically hydrolyzed ingredients and indeed this does contain hydrolyzed rice proteins which can adhere to the hair shaft to make it look thicker than it really is, but the bulk of the INCI is very typical and usual hair cleansing ingredients. I also have questions on why a shampoo and conditioner are exactly the same price when the ingredients are different – my instinct tells me it’s more expensive to create a conditioner than a shampoo purely because the ingredients are richer.
The scent is delicious – the father of the founders (siblings Akash and Niki) worked for Jean Patou so early on, the pair realized that getting a nose to create the fragrance for the products was key in marking out a difference. It’s a delicate, petal-like scent with clean notes that genuinely adds to the wash experience. I’d recommend Volumizing for thin or oily hair, not for dry and bleached hair like mine. I can’t help feeling that what these products needed was some silicone – they’re a silicone free brand. At £28 per bottle, I’d consider this a luxury buy and I want to have better experience with the brand. Watch this space for a review of the pre-shampoo oil. You can find Fable & Mane HERE.