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Skin Care

b.glen c serum: Can 7.5% Vitamin C Rival 15% Formulas?

by Lina Clémence June 1, 2025
written by Lina Clémence


When it comes to vitamin c serums, the sweet spot is usually at around 15 to 20%. That’s where most studies have shown to deliver beneficial results, and it’s also the % used by most brands, including the famous SkinCeuticals Vitamin C.

Not everyone’s skin can tolerate 15% though, so there’s definitely a market for gentler serums, but then expectations are also lower. After all, less vitamin c, less potent results, right?

At 7.5% vitamin c, the b.glen C Serum is challenging this notion, and as usual, I’ve put my skin to the test to find out.

Overview

What is it
Concentrated, yet gentle formula to brighten dark spots, reduce the appearance of acne scars, and protect the skin from free radical damage.

Best suited for
Normal to dry skin types, especially sensitive skin folks who struggle with the higher concentrations of vitamin c but still want to stick to the ascorbic acid form. While the finish isn’t oily, combo and oily skin types may not enjoy the texture.

Things to note
Alcohol free and fragrance free.

Packaging
A plastic squeeze tube bottle with a fine tip so you can easily control how much to dispense. It also features an undetectable automatic air shut off valve which helps prevent air from getting in and keeping the formula fresh for longer.

Scent
No noticeable scent.

Texture
Like a dry oil. It doesn’t feel heavy, but there’s not much slip either. Unlike an oil, it absorbs quickly into the skin.

Finish
Natural finish with no noticeable shine or stickiness.

Price & Size
$49 for 15ml on b.glen official website ($10 off if you use my link) and Amazon (20% off with code NFDBKCMR)

Product Demo

b.glen C Serum Ingredients

Propylene Glycol, Ascorbic Acid, Lecithin, Polyacrylamide, C13-14 Isoparaffin, Laureth-7

Ascorbic acid should need no introduction. It’s the most effective and well studied form of vitamin c, with benefits like:

  • decreasing hyperpigmentation and improving skin tone
  • increasing collagen production
  • protecting our skin against free radicals like UV rays

It’s big downside is that it’s not very stable and prone to oxidization, especially in water based formulas. Luckily b.glen uses a water-free formula in a specially designed tube (see above), but most importantly, it uses a unique encapsulation technology that prevents the vitamin c from degrading, even after a year of using the product!

Pin
Seriously how amazing is this?? I’ve had vitamin c’s that look worse after a week!

Liposomes and QuSome Technology

Now our skin naturally is designed to keep things out, both bad and good, so figuring out how to get ingredients into the skin is a key part of skincare formulation.

A popular method is using liposomes with ingredients like lechithin. Imagine tiny bubbles made of fats, similar to the fats in our skin. These bubbles surround, protect, and stabilize the active ingredient, and because they’re so similar to our skin, they can easily pass through and go deeper, bringing the active ingredient along with them.

an illustration demonstrating how QuSome technology delivers ingredients into the skinPin
AI struggled to generate this concept, so time to put my drawing skills to use!

QuSome Technology, developed by Dr. Brian Keller, uses nano-sized liposomes (between 70-150 nm) to deliver ingredients precisely where they are needed. While liposomes themselves aren’t anything new, QuSome improves upon the traditional methods by:

  • demonstrating higher penetration capabilities
  • efficiently encapsulating both water-soluble (e.g., Vitamin C) and oil-soluble (e.g., Vitamin A) ingredients
  • having the versatility to either enhance or reduce skincare penetration, where the latter would be ideal in sunscreen formulas
  • maintaining stability in various formulations (eg. liquid, emulsion, and cream)

Thanks to QuSome, b.glen doesn’t need stabilizing ingredients like ferulic acid and vitamin e to keep the vitamin c fresh. I’ve used my tube for more than a month and the liquid still comes out clear – proof that the vitamin c has yet to break down.

Would it be nice to see other antioxidants or humectants in the formula? It’s hard to say no because we’ve been conditioned to think more = better. But b.glen’s philosophy is to deliver the best results without overcomplicating the formula, and I respect that. It’s always nice to have a minimalist alternative to all the maximalist products out there.

b.glen C serum with cap openPin

How I use my vitamin c serums

I’m a big proponent of using vitamin c in the morning to take full advantage of their fantastic antioxidant properties, which can help further protect our skin against UV rays (please do NOT skip sunscreen though).

  1. As with all serums, I use the b.glen C Serum after my essences and toners. If I’m pairing it with another water-based serum, I’ll use that first.
  2. A dime size is the recommended amount, though I tend to use a little less because otherwise I find it doesn’t always absorb fully into my skin. You should adjust accordingly based on your face size.
  3. Sometimes I’ll use a mist beforehand to help the serum better spread across my skin.
  4. Once absorbed, I follow up with my moisturizer and sunscreen.

Usually with other ascorbic acid serums, I don’t use any actives in the same routine. Heck sometimes I struggle when I’ve used a strong acid or retinol the night before! But the b.glen c serum is so gentle that I’ve had no issues using it, even when my skin was a little irritated from last night’s tretinoin!

Usage Experience & Results

This isn’t my first time using a waterless vitamin c, though my experiences have been a hit or miss, and I find it really comes down to the formula.

I’ve talked about b.glen’s unique QuSome formula, and while I can’t physically measure how far deep the vitamin c goes, I’ve had no issues with pilling or feeling like the product is just sitting on my skin. It absorbs fairly fast, even faster if I mist beforehand, and has layered wonderfully under all my different moisturizers and sunscreens.

The texture does take some getting used to though. It feels like an oil but isn’t moisturizing like one, and it’s not quite a gel either. Honestly it’s not my favorite, though I don’t dislike it either. Just that if you’re big on the sensorial aspect, this may not be your cup of tea.

The good news is that despite my generally poor results with ascorbic acid, I did see some slight brightening after using the b.glen c Serum for 4 weeks. Nothing major, and I tried my best to capture the difference in photos, but I’ll let you be the judge:

b.glen C serum before and afterPin
b.glen C serum before and afterPin
b.glen C serum before and afterPin

What impressed me most though was the fact that after 4 weeks, the serum remains completely clear. Not even the slightest hint of yellow. But that’s not even the most incredible part. I found my empty b.glen c serum from a year ago, opened up the tube, and the liquid was STILL 99% clear with very slight yellowing. I’ve had serums that looked worse right after opening!

Lastly let’s talk about the small tube size, at first it can feel more like an eye cream than a serum! However, for something with a shorter shelf life like vitamin c, a smaller amount isn’t a bad thing. Also the fine tip means I have control over exactly how much product comes out. Maybe Japanese brands are onto something with this design!

So can 7.5% vitamin c really rival 15+%?

To be completely honest, I have seen better results with higher % vitamin c serums. But I should also point out that all those serums also contained more than just vitamin c, which could be responsible for the improvements.

b.glen C serum reviewPin

On the other hand, I’ve also experience worse results with plenty of high % vitamin c serums, also with other beneficial ingredients. As a matter of fact if you rank the products in my Vitamin C Database (available for free to subscribers), the b.glen c Serum is actually ranked higher than most!

So yes, a lower % vitamin c can indeed work better for the skin than higher concentrations, it all really comes down to the formula.

But to be fair, in my comparison below, I will only be discussing other ascorbic acids with very few to no other supporting ingredients.

Other Ascorbic Acid Products Compared

Lixir Vitamin C Paste
The first ascorbic acid product I tried that actually delivers results! It contains 10% vitamin c and hyaluronic acid and stings a little on application, but my skin is noticeably brighter afterwards. This one is a mask though, so not as convenient to use.

MATTER OF FACT Brightening + Firming Serum
When this was first release, they made bold claims about how they could keep their 20% vitamin c fresh with their waterless formula. While this felt gentle on the skin and did brighten my skin tone, it 1) is expensive 2) still managed to oxidize after a few weeks, and I wasn’t even close to half way done.

The INKEY List Vitamin C Serum
One of my favorite ascorbic acid formulas for its efficacy and affordability if you don’t mind mixing it with one of your existing serums (ideally a soothing/hydrating one). It’s way too strong to use on its own (30%!!) and the texture isn’t the best either.

Final Verdict

Pros


  • QuSome technology allows vitamin c to stay fresh (up to a year!) and penetrate deeper into the skin.

  • Gently delivers subtle brightening results

  • Performed better than some higher % vitamin c serums.

Cons


  • Dry oil texture can take getting used to, oily skin types may not be a fan.

  • Contains less product per tube than typical vitamin c serums, making the price for ml quite high.

  • Results were not as noticeable compared to formula with vitamin c and other beneficial ingredients.

Scores & Summary


  • Ingredients

  • Packaging

  • Texture/Application

  • Performance

  • Price

If you struggle with vitamin c oxidizing quickly, you’ll be truly impressed by the performance of this b.glen serum. Due to its single ingredient formula and unique dry oil texture, not all skin types will love this. I really see this as a product for those that appreciate a minimalist approach and gentle approach to skincare. b.glen has done a wonderful job to focus on the pure benefits of ascorbic acid, so if you know this is an ingredient that works for you, the serum is worth checking out.

Article Sources

To keep my content accurate and trustworthy, I rely on peer-reviewed studies, articles from reputable academic institutions, and quotes from certified healthcare professionals to back my claims.

  1. “ドラッグデリバリーシステム | QuSome®.” QuSome® | Dramatically Improve the Effectiveness of Skincare Products with B.glen’s Exclusive Skin Penetration Technology,
    ‌
  2. “油溶性成分の浸透QuSome®の開発 | QuSome®.” QuSome® | Dramatically Improve the Effectiveness of Skincare Products with B.glen’s Exclusive Skin Penetration Technology, 19 Mar. 2021,
  3. “QuSome®膜の研究及び新規素材の開発 | QuSome®.” QuSome® | Dramatically Improve the Effectiveness of Skincare Products with B.glen’s Exclusive Skin Penetration Technology, 19 Mar. 2021,
    ‌
  4. “浸透テクノロジーQuSome®の発明物語 | スキンケア化粧品・サイエンスコスメのビーグレン(B.glen).” Bglen.net, 2024, www.bglen.net/LP/qusome_story.html.
This post is sponsored by b.glen but all opinions are 100% honest and my own. This post contains affiliate links, and each purchase helps cover the cost of running this blog at no extra cost to you! Full disclosure policy

Jenny Wu

Jenny Wu

Passionate about science-based skincare. Tested hundreds if not thousands of products since my 20’s. Working
regularly with brands like iHerb, Ulta,
CurrentBody, and MedStar Health to share my knowledge and experience in all things beauty. Learn more.

Skin profile: 35+,
dry/combination, focused on well-aging, hydration, and a healthy glow ✨



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Cosmetics

Glow Up Without the Gag: Top Vitamin C Serums That Won’t Offend Your Nose from Avene, Naturium and Bubble Skincare with a Hello and Orange Naturals bonus!

by Lina Clémence May 29, 2025
written by Lina Clémence


Vitamin C serums are like a tall glass of OJ for your face – packed with brightening power, antioxidant protection, and anti-aging magic. They help even out skin tone, fade dark spots, boost collagen and give your complexion that elusive lit-from-within glow. 

 

But here’s the weird part: for something loaded with Vitamin C, they never smell like oranges. Or lemons. Or anything remotely citrusy. No, generally your face ends up smelling like hot dog water, old coins or something mysteriously metallic from a sci-fi lab. I accept that I am never getting orange zest but I got tired of mystery meat so went looking for some great Vitamin C options minus the gross smell and here are my top 3 picks:

 

Avène Vitamin Activ Cg Radiace Concentrated Serum – 30ml – $77 – a powerful solution for dull skin, pigmentation and signs of aging with a 94% naturally derived and 100% vegan formula containing three highly effective dermatological ingredients: Vitamin Cg (1.8%) – a stable and slow-release form of Vitamin C that offers antioxidant and brightening benefits equivalent to 20% pure Vitamin C; Niacinamide (3%) – works to regenerate the skin over time and visibly reduce dark spots; and Bakuchiol (1.5%) – a plant-based alternative to retinol, helps smooth wrinkles without irritation. 

 

The serum provides an instant glow, and within just 15 days, skin feels smoother and more plumped. After one month of use, dark spots appear diminished.

 

It comes in a glass bottle with a dropper and has a light texture that layers under makeup and sunscreen without pilling. Great for all skin types, including sensitive. Best of all is the scent – sadly not citrus – but it is light and delicate and totally un-offensive!

Natrium Vitamin C Super Serum Plus – 30ml – $40.99 – a supercharged, multi-benefit serum that is formulated with vitamin c, retinol, hyaluronic acid, niacinamide and salicylic acid to help improve the look of fine lines and wrinkles, smooth and brighten the appearance of skin, while also helping protect skin from environmental stressors. And formulated without parabens, phthalates, SLS, SLES, triclosan, formaldehyde, formaldehyde releasing agents, hydroquinone or animal testing.

 

Best of all it is formulated without a weird scent – it actually doesn’t smell like much of anything at all – acceptable! The texture is super smooth and light so great for layering under other creams and won’t upset  skin that is oily and likes to rebel at multiple products.

 

Bubble Skincare Day Dream Tone and Texture Serum Vitamin C + Niacinamide – 30ml – $24.99 – evens tone, reduces scarring and dark spots with a powerhouse formula containing: vitamin C – to promote a bright, smooth, even complexion and reduce sun damage; niacinamide – to hydrate skin, calm irritation, improve skin barrier function and reduce signs of aging; plant derived ceramides – to replenish the natural building blocks of your skin barrier for healthier skin; and alpha arbutin – works to visibly reduce the appearance of spots & uneven skin tone

 

This one also features a super-light texture and is specifically formulated without fragrance so has almost no scent at all – so layer away and no need to worry about nose wrinkles from an unpleasant smell!

These days you won’t just find your Vitamin C in skin products – turns out, it’s also good for other stuff…like your teeth!

 

Hello Super Mega Whitening Powered by Vitamin C Anticavity Fluoride Toothpaste – 82ml – $8.97 – a whitening mint toothpaste infused with naturally derived vitamin C, an alternative to peroxide for whitening teeth, it removes 94% of surface stains for teeth that are 2 shades whiter in 6 weeks and freshens breath with natural peppermint flavor and that is safe for everyday use.

 

It has a nice minty flavour that confuses me daily – my half-awake self sees the orange tube, registers Vitamin C and is expecting that citrus flavour and instead gets mint – don’t get me wrong, toothpaste should taste like mint but early-morning Lisamarie is not a good rememberer…

 

And while, slathering Vitamin C on your face is great for that radiant glow, let’s not forget the OG use: not dying of scurvy. If your diet’s slacking on the citrus (no judgment), a good supplement can be your immune system’s best friend – especially during cold season. Personally, I pop Vitamin C the second I feel a throat tickle – because glowing skin means nothing if you’re sneezing all over it…

 

Orange Naturals Vitamin C 1000mg – 120 vegetable capsules – $24.99 – an antioxidant for the maintenance of good health, it helps to prevent vitamin C deficiency and metabolize fats and protein – as well, it helps in wound healing, connective tissue formation and the development of bones, cartilage, teeth, and gums.

 

They do have some children chewable options if you aren’t a great pill taker but I actually found these nice and smooth so they go down easily!

 

Available at drug and grocery stores across Canada including Shoppers Drug Mart and Rexall and online at orangenaturals.com and well.ca.

– Lisamarie –





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Hair Styling

SkinCeuticals Has the Best Vitamin C Serum—But It’s Not the Only One

by Lina Clémence May 29, 2025
written by Lina Clémence


Even more compelling is that many dermatologists use it in their own routines. Among them is Toronto-based board-certified dermatologist Geeta Yadav, MD, who noted that despite trying different serums, nothing beats this. “I really dig the effect of SkinCeuticals C E Ferulic because of the antioxidant and keratolytic benefits of vitamin C and ferulic acid,” she says. As for Shereene Idriss, MD, a New York City board-certified dermatologist specializing in facial aesthetics and rejuvenation, she’s seen the benefits firsthand. “It’s my personal go-to because it contains a potent triple combination of antioxidants, including vitamins C, E, and ferulic acid,” she says. “This simple step helps dramatically with the improvement of fine lines, skin firmness, and overall brightening.”

While the patent on C E Ferulic’s ingredient blend has expired—meaning many brands can now attempt to recreate this powerful combination—keep in mind that simply copying the blend doesn’t necessarily make it as effective. “Somebody can put in vitamin C, not stabilize it, put in the vitamin E and ferulic acid, then say it’s the same as SkinCeuticals,” cosmetic chemist Perry Romanowski previously explained. Bottom line: This serum simply delivers results that stand up to the hype, and only requires a few drops per use—making the steep price tag more of a long-term investment in your skin than a splurge.

“I’ve been blending four drops of this antioxidant serum on my bare skin (under sunscreen, of course) every morning for about a decade. Every time I stray, my hyperpigmentation rises up to let me know I made a grave mistake.”

  • Key ingredients: vitamin C (L-ascorbic acid, 15%), vitamin E (1%), ferulic acid (0.5%)
  • Skin type it’s best for: mature skin, those with discoloration
  • Fragrance-free: yes
  • Size: 1 fluid ounce

Best for Sensitive Skin: Dr. Loretta Repair Serum

Shanna Shipin applying the Dr. Loretta Repair Serum

Why it’s worth it: Dr. Loretta’s Repair Serum is supercharged with Tetrahexyldecyl ascorbate (THDA), a super-stable, oil-soluble version of vitamin C that penetrates deep into the epidermis to moisturize, brighten, and minimize free-radical damage caused by UVA and UVB rays and pollution—without the irritation that can arise in those with sensitive skin. That’s because it’s very stable and easily absorbed by skin. “Unlike L-ascorbic acid, which is water-soluble and requires a low pH to remain stable, THDA is pH-independent,” Jenny Liu, MD, a board-certified dermatologist in Minneapolis and assistant professor at the University of Minnesota, previously shared with Allure. “This makes it less irritating and suitable for sensitive skin, as it bypasses the need for an acidic environment, which can sometimes cause redness or stinging.” (L-ascorbic acid is the pure form of vitamin C.)

In addition to the THDA, lilac stem cells in this formula also help fight free radicals and curb excess oil production without drying out skin, while two types of marine algae increase hydration and support the skin’s natural collagen production.

In our testing, we found that the texture of this serum is a standout: It’s lightweight, comfortable, and absorbs instantly without leaving behind any stickiness or residue. There’s no tacky finish, no lingering scent, and most importantly, no irritation or redness, even on sensitive or eczema-prone skin. Our tester, who struggles with chronically dehydrated skin, noted that it didn’t trigger any flaking or dryness (read more on that below!) The only caveat? You may need a full pump to cover your face, and with a smaller bottle, that means every drop really counts.

“For the longest time, I steered clear of vitamin c serums—partially at the behest of my dermatologist, who was concerned that my facial eczema would flare up miserably if I used a corrective serum. It wasn’t until I realized what allergens were causing my flare-ups that I decided to go in on a vitamin C, and I found the perfect one for my me in Dr. Loretta’s Anti-Aging Repair Serum. I’ve used it for a few months, and I believe it’s helped address my biggest concerns of uneven skin tone (caused by years of relentless sun exposure in Southern California) and rough texture (caused by hormonal acne).”

  • Key ingredients: vitamin C (Tetrahexyldecyl ascorbate, 3%), lilac stem cells, marine algae extracts (Undaria pinnatifida and Alaria esculenta)
  • Skin type it’s best for: mature skin, oily skin, combination skin
  • Fragrance-free: yes
  • Size: 1 fluid ounce

Best for Dark Spots: Paula’s Choice C15 Super Booster

Paula’s Choice

C15 Super Booster

Angela Trakoshis applying Paula’s Choice C15 Super Booster

Shannon Murray

Why it’s worth it: The beauty of Paula’s Choice C15 Super Booster is that you can use it as a standalone serum in your skin-care routine or you can mix it into your favorite masks, sunscreens, and moisturizers for an added touch of brightening antioxidants. This lightweight serum is powered by 15% vitamin C, vitamin E, and ferulic acid to brighten, firm, and correct uneven skin tones. Bonus: When we tested it, it played nicely with other active ingredients in our regimen.

Our tester is on a strict tretinon journey, so she’s super selective when it comes to make products or ingredients she mixes into her routine. She applies this vitamin C on the days when she’s not using her tretinoin and reports that works like a charm both at night and under makeup and sunscreen. There’s no pilling or redness in sight. Plus, it smells like fresh oranges.

“I love this because it’s a no-B.S. formula. It delivers exactly what it promises without any unnecessary frills or filler ingredients. The lightweight texture makes it easy to layer into in routine, whether morning or night. I apply just a few drops a day, and I can see a real glow without any irritation. Packed with 15% vitamin C, the formula helps brighten dull skin and even out tone over time. I also appreciate that it doesn’t have that sticky or greasy finish some vitamin C serums leave behind. It’s one of the few products I consistently reach for because it just works.”

  • Key ingredients: vitamin C (ascorbic acid, 15%), vitamin E, ferulic acid, ergothioneine (amino acid)
  • Skin type it’s best for: dry to oily skin, combination skin
  • Fragrance-free: yes
  • Size: 0.67 fluid ounces

Best for Dry Skin: Naturium Vitamin C Complex Serum

Naturium

Vitamin C Complex Serum

Sarah Han applying the Naturium Vitamin C Complex Serum

Shannon Murray

Why it’s worth it: Naturium’s Vitamin C Complex Serum takes your skin to a more radiant level each time you use it. Its combination of vitamin C and hyaluronic acid intensively hydrates skin, revealing a bouncier texture, while the antioxidant evens tone and boosts radiance. To elevate the stability of vitamin C (as in, to prolong and enhance its brightening effects), the ingredient is tag-teamed with vitamin E. “Compounding vitamin C with another antioxidant [like vitamin E] helps preserve the stability and boost the effectiveness of the serum,” Michelle Henry, MD, a board-certified dermatologist based in New York City, previously explained.

Tester feedback from commerce editor Sarah Han

“This has two different types of vitamin C—as in, double the brightening benefits. What I love about this serum is that it’s super lightweight and feels very liquidy, which I like. It doesn’t leave any weird residue or stickiness behind.”

  • Key ingredients: vitamin C (L-ascorbic acid, Kakadu plum), vitamin E, hyaluronic acid
  • Skin type it’s best for: dull skin, those with discoloration, dry skin
  • Fragrance-free: yes
  • Size: 1.0 fluid ounce

Best for Acne Scars: Revision Skincare C+ Correcting Complex 30%

Revision Skincare

C+ Correcting Complex 30%

Deanna Pai applying the Revision Skincare C+ Correcting Complex 30%

Why it’s worth it: Revision Skincare is a favorite of dermatologists we’ve talked to over the years. Tiffany Clay, MD, a board-certified dermatologist based in Atlanta, Georgia, told us that it’s her go-to vitamin C product because it contains a max-strength concentration of THDA, which, as we’ve mentioned, is a home-run for anyone prone to sensitivities.

Like other products on this list, dermatologists often use this themselves, with Chicago-based board-certified dermatologist Caroline Robinson, MD, using it for years. “I love that it’s formulated with 30% pure vitamin C and also contains patent-pending MelaPATH technology, making it one of the most advanced vitamin C products on the market,” she previously called out. MelaPATH technology, a proprietary skin-brightening mixture of antioxidants, also supposedly boosts the skin’s production of vitamins C and E.

Tester feedback from contributing editor Deanna Pai

“I’ve used a lot of vitamin C serums in my day, but this one has beaten out the competition: It comes in an airtight pump (no oxidation, thank you), doesn’t have any noticeable scent, and is easy to smooth onto skin before my moisturizer. It’s kind of everything I want in a skin-care product—effective and invisible. And after six weeks of using it, I’ve noticed a big difference in the hyperpigmentation on my face, which is a combination of generally uneven skin tone and dark spots from acne. My acne-prone skin looks overall brighter and calmer, and some specific spots have faded in a handful of weeks, which is a record for me.”

  • Key ingredients: vitamin C (THD ascorbate, 30%), sodium carboxymethyl beta-glucan, diglycosyl gallic acid
  • Skin type it’s best for: normal to oily skin types, combination skin, mature skin
  • Fragrance-free: yes
  • Size: 1 fluid ounce

Best for Sun Damage: Obagi Medical Professional-C Serum 20%

Obagi

Professional-C Vitamin C Serum

Sarah Kinonen applyin Obagi’s Medical Professional-C Serum 20%

Why it’s worth it: This high-performance serum is a favorite among our editors for a reason and a good one. It’s formulated with 20% L-ascorbic acid—the most bioavailable form of vitamin C—it helps visibly brighten the complexion, even skin tone, and reduce the appearance of fine lines overtime. The formula is also supported by ferulic acid which enhances the stability of vitamin C but also boosts its protective effects against environmental stressors like pollution and UV damage (but don’t forget, you still need to wear your sunscreen!)

“A little bit goes a long way, so I tend to just apply straight to skin from the dropper, which has a hook-like end to keep the liquid in (smart!). It would be the step before moisturizer and sunscreen every morning. I also really like Obagi over other serums because this one has no real scent—a feat in the world of vitamin C serums!”

  • Key ingredients: L-ascorbic acid, propylene glycol, ascorbyl glucoside, and phenoxyethanol
  • Skin type it’s best for: normal to oily skin types, combination skin, mature skin
  • Fragrance-free: No
  • Size: 0.42 ounce or 1 fluid ounce

More vitamin C serums we love:

Alastin Skincare

C-Radical Defense Antioxidant Serum

Why it’s worth it: In this formula, vitamin C is accompanied by the antioxidant-rich Physalis angulata plant and green tea extracts to minimize damage from environmental stressors (we’re looking at you, UV rays), refine skin texture, and even tone.

La Roche-Posay

10% Pure Vitamin C Face Serum

Why it’s worth it: La Roche-Posay is known for bottling top-grade formulas at reasonable price points, and this face serum is no exception. L-ascorbic acid refines skin texture while salicylic acid gently exfoliates clogged pores—making it ideal for those with oily skin.

Dr. Dennis Gross Skincare

Vitamin C Lactic 15% Firm & Bright Serum

Why it’s worth it: A Best of Beauty Award winner, this serum combines vitamin C with lactic acid to not only brighten but also gently exfoliate and firm the skin. It’s ideal for anyone looking to tackle uneven tone and loss of elasticity without irritation.

Sunday Riley

Sunday Riley C.E.O. 15% Vitamin C Brightening Serum

Why it’s worth it: This bestseller features a super stable form of vitamin C that sinks in easily and leaves skin looking fresh and radiant. It brightens, smooths, and adds a hit of hydration—basically, it’s a glow-boosting overachiever for tired, uneven skin.


Frequently Asked Questions

What does vitamin C do for the skin?

“Vitamin C is a potent antioxidant that “interferes with pigment production and keeps inflammation at bay,” explains Joshua Zeichner, MD, the director of cosmetic and clinical research at Mount Sinai’s Department of Dermatology in New York City. Not only that, but vitamin C also supports the production of collagen, an important protein in your body that supports your skin’s elasticity and firmness.

Vitamin C’s antioxidant properties also neutralize free radicals, molecules created by external factors like air pollution and sunlight, says Dr. Zeichner. Since free radicals speed up signs of aging, vitamin C helps address fine lines they cause, too. Think of it as the ideal daytime counterpart to the retinol or exfoliating acids you might use at night to smooth skin, speed up cellular turnover, and treat acne scars left over from breakouts.

Vitamin C can also inhibit your skin’s melanin production, which leads to discoloration like dark spots and hyperpigmentation, New York City-based board-certified dermatologist Patricia Wexler, MD, previously told Allure. Over time, she says, vitamin C can help prevent dark spots from forming in the first place so it looks glowy—in addition to evening out skin tone.

What to look for in vitamin C serums

Not all vitamin C serums are formulated equally—in fact, not even all forms of vitamin C are equal in effectiveness. Here are a few factors to consider when shopping:

Vitamin C comes in a nearly endless variety of forms, but ascorbic acid, also known as L-ascorbic acid, is the gold standard of vitamin C for its stability and efficacy. “Pure ascorbic acid has consistently been proven to be the most effective at penetrating the skin barrier,” says Dr. Wexler. Other dermatologist-approved forms of vitamin C you may come across in skin-care products include tetrahexyldecyl ascorbate, magnesium ascorbyl phosphate, and methylsilanol ascorbate.

Dr. Liu previously told Allure the average concentration of vitamin C in a skin-care formula is around 10% to 15%. Keep in mind that a higher concentration of vitamin C may lead to sensitivity, so sensitive skin types may want to stick to a lower percentage.

  • Antioxidants: You’ve probably noticed that vitamin C tends to be tag-teamed with two other antioxidants, vitamin E and ferulic acid, and there’s a reason for that. “Vitamin C effectiveness increases when combined with other antioxidants, such as vitamin E,” says Dr. Wexler. “Together, they can provide double protection against free-radical damage.”
  • Humectants: Hydrating ingredients known as humectants, such as hyaluronic acid, glycerin, and squalane, partner well with vitamin C to boost hydration levels and ease the sting of the active ingredient, especially if you’re using a potent, high-percentage (above 15%) formula.
  • Brightening ingredients: Niacinamide and tranexamic acid complement vitamin C in interfering with the pigment production process.
  • Peptides: If you’re seeking firmer skin, peptides (which act as messengers between skin cells) can also help supplement vitamin C’s ability to dial up collagen production.

When to use vitamin C serum

Like most actives, dermatologists recommend slowly incorporating vitamin C into your skin-care routine to avoid irritation. Start with a few drops every two days, and, if your skin seems to tolerate it, you can work your way up to every day. We suggest applying vitamin C serums before your moisturizer and sunscreen in the morning to benefit the most from the antioxidant’s free-radical fighting power. If your skin can tolerate it, and if you want an overnight collagen boost, you can also apply it in the evening.

Meet the experts

  • Michelle Henry, MD, a board-certified dermatologist based in New York City
  • Carmen Castilla, MD, a board-certified dermatologist based in New York City
  • Jenny Liu, MD, a board-certified dermatologist in Minneapolis and assistant professor at the University of Minnesota
  • Perry Romanowski, cosmetic chemist
  • Jennifer Gordon, MD, a board-certified dermatologist in Austin, Texas at Westlake Dermatology
  • Gretchen Frieling, MD, a board-certified dermatopathologist based in Boston
  • Tiffany Clay, MD, a board-certified dermatologist based in Atlanta, Georgia
  • Caroline Robinson, MD, a board-certified dermatologist based in Chicago
  • Joshua Zeichner, MD, a board-certified dermatologist and director of cosmetic and clinical research at Mount Sinai’s Department of Dermatology in New York City
  • Mona Gohara, MD, a board-certified dermatologist based in Connecticut
  • Patricia Wexler, MD, a board-certified dermatologist based in New York City

How we test and review products

When Allure tests a product, our editors look at it from every angle to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.





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